Using social media to link heritage, places and people

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Information about Using social media to link heritage, places and people
Social Media

Published on March 12, 2014

Author: hscorley

Source: slideshare.net

Description

Exploring the use of social media as part of Bristol Design Groups efforts to place heritage at the centre of place making.

Design Bristol Using social media to link heritage, places and people City Design Group

Seeing the connections

Historic Environment Quality Place Making Heritage / Place

Historic Environment Participation Quality Place Making Heritage / Place

Historic Environment Participation Quality Place Making Heritage / Place Localism, neighbourhood planning Developers, consultants Local societies, amenity groups English Heritage

Historic Environment Participation Quality Place Making Heritage / Place

http://designbristol.ning.com/

Business case 1 Time efficient 2 Appropriate / relevant 3 Avoid personal opinion 4 Plain English 5 Introduce your content Making a start – 5 golden rules

Business case 1 Time efficient 2 Appropriate / relevant 3 Avoid personal opinion 4 Plain English 5 Introduce your content Making a start – 5 golden rules 1 Time efficient Make sure that officer work time is kept to the absolute minimum. Creating a brief blog entry or event post on the site should only take a few minutes.

Business case 1 Time efficient 2 Appropriate / relevant 3 Avoid personal opinion 4 Plain English 5 Introduce your content Making a start – 5 golden rules 2 Appropriate and relevant Content must be professional, appropriate and relevant to the urban design and placemaking agenda. “If in doubt leave it out.”

Business case 1 Time efficient 2 Appropriate / relevant 3 Avoid personal opinion 4 Plain English 5 Introduce your content Making a start – 5 golden rules 3 Avoid personal opinion Design Bristol is not to be confused with personal social media like Facebook. Do not use terms that express personal opinion like “I like the trees that they have planted at…”

Business case 1 Time efficient 2 Appropriate / relevant 3 Avoid personal opinion 4 Plain English 5 Introduce your content Making a start – 5 golden rules 4 Plain English Use clear, unambiguous sentences. Avoid jargon. Aim for 20 words per sentence or less.

Business case 1 Time efficient 2 Appropriate / relevant 3 Avoid personal opinion 4 Plain English 5 Introduce your content Making a start – 5 golden rules 5 Introduce your content Links to other content should be introduced with a short descriptive preface. E.g. “The Design Council have published some new research/interesting work on........... It's available to read here.......... What do you think?.”

6 Photographs Photos should be titled and summarised with an appropriate caption. Credits should be added where necessary, such as “image courtesy of…”.

Minimise effort – maximise quality “Design Bristol enables CDG to be more responsive to community/neighbourhood engagement and reduces the level of time spent responding to email, telephone, letters and face to face ‘traffic’.”

Financial benefits ‒ Improved value for money, through a more efficient and effective design process and use of City Council resources ‒ Promoting long term sustainability of designed solutions ‒ The greater likelihood of getting design solutions right first time; reducing the need to revisit and amend projects ‒ The opportunity to encourage public and private sector investment in local areas

Non-financial benefits ‒ Design expertise is developed and nurtured within the council, its professional partners and community representatives ‒ The high levels of community interest in design quality that currently exist are more effectively harnessed ‒ The importance of quality placemaking is more widely understood, with a greater appreciation of the social, environmental and financial benefits of good design ‒ The design agenda and heritage value is increasingly seen as relevant to all parts of the city, not just the city centre and the conservation areas

http://engagingcities.com/ #eparticipation #IAP2 #Localgov #engage2act #digitalengagement #gov20 #communityengagement #coproduction #consultation #participation

http://storify.com/Locallearning/our-place-oldbury-court

Lessons ‒ Time – noticeable drop in activity when dedicated officer absent ‒ It works best in conjunction with other activities that provide a focus to discussions ‒ Consistency – stick to the rules and consider moderation ‒ Sustainability? ‒ Can I afford not to use social media? The conversation will be going on anyway. Do you want/need to be involved?

Design Bristol Using social media to link heritage, places and people

City Design Group Thank you www.bristol.gov.uk/knowyourplace http://designbristol.ning.com/ @DesignBristol @locallearning City Design Group Bristol City Council citydesigngroup@bristol.gov.uk 0117 922 3366

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