Published on March 11, 2014
Using Social Media to Develop a Professional Online Presence Guest Speaker at University of East Anglia Sue Beckingham | @suebecks | Sheffield Hallam University
Social Media is a: • listening tool • conversation facilitator • stakeholder connector • personal learning network • news channel • social networking space • forum for collaboration
Social Media: • can enable connections • enables two-way dialogue providing opportunities for feedback and interaction • is now an integral component of how we can communicate with others
How do you currently pass on information within your team and organisation?
Within your team/organisation STAFF INTRANET Meetings
The Message is the Medium Attention is Shifting Email • messages Web • documents Social Media • messages Nova Spivack
Danah Boyd 2013 Social Media Scholar and Senior Researcher at Microsoft Research “Social networks aren't technologies. They're relationships between people. And those relationships might be mediated through technology, but it's the relationships that matter more than the technology.”
Consider Think about the information you currently share externally • What do you need people to see? • Who is your audience? • What do you want people to see? • Who is your audience?
Social Media can help to amplify your online presence
AND to continue this dialogue face to face CREATORS CURATORS CRITICS CONVERSATIONALISTS COLLABORATORS COMMUNICATORS Social Media EMPOWERS individuals to become digital:
A cultural shift to 'nowism' life experiences real-time participation instant gratification A focus on the present rather than the past or the future Nova Spivak 2013
Care needs to be taken
What you say What you share Who you know Where you are Your settings Anything digitally represented on a file or on the web Profiles, Contac ts, Images, Audi o, Video, Data, Documents, Fa vourites, Websit es, Blogs and more… Understand Your Digital Identity and make it work for YOU
Be mindful of your digital footprints
What goes out there can have an impact in the future
Commerce Communication Search Engines DATA
Be mindful of your digital shadows (others)
http://www.alexa.com/topsites/global! will find you! Be mindful of how people search for information
Social Media ranks highly
People searches every day
Beware of your Digital Doppelgänger! Politician Musician Filmmaker Explorer
Your digital profile is your online portfolio and your 'brand' Amazon founder, Jeff Bezos once described your brand as: “What people say about you when you’re not in the room.” Hootsuite 2012
“The conversation is happening about your brand whether you’re a part of it or not.” Seth Godin. What do people SEE when they Google your name? What opinions do they form? Who are these people?
Who do you consider to be your audience?
students colleagues family friends subject specialism acquaintances business advisors helicopter parents Audience YOU YOU
Audience • professional bodies • teams • special interest groups • communities of practice • subject groups • funding councils • the press • employers • alumni
• Who will look at your online profile? • What do people want to know about you? • Where will they use this information? • Why is your profile important? • When and how often do you update it? • How will you use your profile to your advantage? Questions to consider
Spring Clean your Profiles • Google yourself and identify what others see • Where applicable complete sections, bios, add a profile photos • Consider LinkedIn as your professional landing page • Add links to your website or blog • Create a customised url and add to email signatures and business cards
There were 5.7 billion professionally-oriented searches undertaken by LinkedIn members on the platform in 2012 alone Understanding the value of
“People need to learn how to connect to new people on a regular basis. No person has all the knowledge needed to work completely alone in our connected society. Neither does any company. Neither does any government. We are all connected AND dependent on each other.” Harold Jarche Connectedness
Why Social Media is important The power of online connections • maintain connections • develop global connections • ongoing 24/7 networking • opportunity to learn and share • ability to be known and found • six degrees of separation • recruitment/job seeking • develop a personal brand
Network benefits Access to information, knowledge and experience. The goal in a network is to make all the experience, skills and knowledge – tacit or explicit – available to anyone at the point of need Anklam 2007
Such concerns are not new “As long as the centuries continue to unfold, the number of books will grow continually, and one can predict that a time will come when it will be almost as difficult to learn anything from books as the direct study of the whole universe. It will be almost as convenient to search for some bit of truth concealed in nature as it will be to find it hidden away in an immense multitude of bound volumes.” Diderot 1755
“It is not information overload, it is filter failure” Clay Shirky
Digital filters through the development of my personal learning network
Mavens Mavens are "information specialists", or "people we rely upon to connect us with new information. Malcolm Gladwell 2000
Knowledge from a network perspective is about connecting experiences, relationships, and situations. Jarche 2013
(Hoffman and Casnocha 2012:06) However building… weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about.
Begin by paying forward • Sharing articles and videos relevant to your business • Commenting on blogs • Engaging with tweets • Answering questions in LinkedIn groups
A quick look inside my PLN Toolbox
Your personal level of involvement is your choice • Creators • Conversationalists • Critics • Collectors • Joiners • Spectators • Inactives
The importance of getting the 'boundaries' balance right integrator: bridge builder to over sharer segmentor: cautious to unsearchable Grant 2013
Increase reach • develop relationships • develop visibility • develop credibility
How do you create and maintain new links and connections?
LinkedIn updates Blog comments Blog posts Tweets Slideshare YouTube & Vimeo Newer digital mechanisms include
Explore new areas • Conference hashtags • Tweet chats • MOOCs • SOOLs – social open online learning
Short Open Courses https://byod4learning.wordpress.com/
Getting involved http://www.celt.mmu.ac.uk/flex/oerweek.php
Impact Anklam 2007
The central premise of social capital is that social networks have value. Putman 2000 Building Social Capital
Putman 2000 Social capital refers to • the collective value of all “social networks” [who people know] and • the inclinations that arise from these networks to do things for each other ["norms of reciprocity"].”
Digital Bibliometrics: Using social media to measure scholarly impact
Using the Activity Stream to uncover off-site engagement Increasingly people engage with, share, and discuss content on social networks. Over 80% of interactions with content take place on sites other than the content owner’s website. So, it is likely that most people become aware of and interact with your blog posts, videos, and articles on websites other than your own.
Mention Create alerts on your name, your brand, your industry and your competitors and be informed of any mention on the web and social networks https://en.mention.com/
Social Capital “Social Capital is the stock of active connections among people; the trust, mutual understanding, and shared values and behaviours that bind the members of human networks and communities and make cooperative action possible.” Cohen and Prusak 2001
“The last 20 years were about forging, sharpening and distributing all the new tools to collaborate and connect. Now the real information revolution is about to begin.” Friedman 2005
Using social media to develop a professional online presence The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is important to consider the implications and the impact of the digital footprint our online interactions leave behind. This workshop will help you to reflect on what your online presence looks like when viewed by others, consider who your audiences are and how you can develop your digital profile in a positive way. Sue Beckingham | @suebecks