Using Social Media to communicate online and share knowledge

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Information about Using Social Media to communicate online and share knowledge
Business & Mgmt

Published on July 24, 2012

Author: euforic

Source: slideshare.net

Description

Presentation by Euforic Services (Pier Andrea Pirani, Pete Cranston, Vanessa Meadu) at the FAO Social Media Senior Managers Workshop - July 2012

Using Social Media tocommunicate onlineand share knowledge FAO Social MediaSenior Managers Workshop Rome July 2012

Case study: CGIAR Research Programon Climate Change, Agriculture andFood Security (CCAFS) at Rio+20

CCAFS at Rio+20: Social MediaObjectives Spread messages on sustainable agriculture for achieving food security in a changing climate Share CCAFS content that could inform Rio outcomes Engage in online debates about how to achieve a sustainable green economy Report live from key sessions Connect offsite participants to events in Rio Developed with input from Peter Casier

How to achieve our goals Define our social media strategy: goals, messages, audiences Agree on roles and responsibilities: who does what? Define the tools and how to use them Produce, aggregate and share content widely: before, during and after the event Monitor and evaluate: what did we learn

Getting organisedGoogle site andgoogle groupsused tocommunicate withteam and organisebackgroundmaterials

BloggingCCAFS blog:ccafs.cgiar.org/blog/tags/rio4ag• live reporting and analysis from sessions.• all tagged under #rio4ag

BloggingGuest blogs• Strategic placement of opinion pieces• Huffington Post, Reuters AlertNet, Scientific American

BloggingResults:50% increase in traffic to blog in the two weeks of theconference. People spending more time reading.

Microblogging• Tweeting live from sessions;• Sharing key content (blogs, photos, presentations);• Sharing opinions and insights• RTs of what our partners are saying, and more.• All using #rio4ag

MicrobloggingResults:• On peak day, tweets tagged #Rio4Ag had over 1,500 Twitter broadcasts, resulting in 3 million individual messages, reaching 598,000 different people• During conference, traffic to the CCAFS blog from twitter increased 400%

Webcast• Sessions from ARDD broadcast live online• Online viewers could ask Q’s to the panel via twitter and facebook.• The event had 600 online viewers, plus 600 in person

Video sharing• ARDD session videos posted on YouTube same day• Videos embedded on blogs and websites, shared via twitter & FB• Some videos had hundreds of views in following days

Photo sharingPhotos from key events around Rio posted sharedvia Flickr, on blogs, and via twitter & FB

Presentation sharing• ARDD session slides posted on SlideShare same day• Embedded on blogs, websites, shared via twitter & FB• Some slides had 100s of views: more than number www.slideshare.net/cgiarclimate of people in /tag/rio4ag audience

ObjectivesMeasure & AudienceEvaluate Tools & IntegrationTactics Capacity & Resources

Policy actors in six Southern countriesSimon Batchelor – IDS Impact and Learning Blog

WikispacesEthiopian Livestock Feed project | MilkITproject | East Africa Dairy Development IIproject

BloggingFodder Adoption blog | Africa Rising blog

Social Bookmarking

Photo sharing

SLIDESHARE

Twitter

Video

ILRI social media metrics (Liya Dejene of ILRI)Who’s following ILRI online? What comments do they post?What are our audience most interested in?Source: http://www.slideshare.net/ILRI/social-media-research-development-10-weeks-as-a-kmis-intern-at-ilri

Social CGIAR: integrating tools to connectpeople & enable content to travel Create – Blogging – Microblogging - Twitter – Webcasts – Video-sharing – Photo sharing – Presentation sharing

Social CGIAR: integrating tools to connectpeople & enable content to travel Communicate, share and promote content – Feeds – Blogging and microblogging – Facebook (social network sites) Collaborate and coordinate – Wikis, Google documents and sites for external partners; SharePoint for internal – Social Bookmarking – Email groups - Dgroups

Using Social Media tocommunicate onlineand share knowledge FAO Social MediaSenior Managers Workshop Rome July 2012

#rio4ag presentations

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