Using Social Media Strategies To Increase Environmental Awareness

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Information about Using Social Media Strategies To Increase Environmental Awareness
Education

Published on February 20, 2009

Author: raulpachecov

Source: slideshare.net

Raul Pacheco-Vega, PhD MooseCamp/Northern Voice 2009 The University of British Columbia February 20 th , 2009 Vancouver, Canada

What, exactly, is social media? What kind of platforms are included in a social media portfolio? Why use social media (when I have so much other stuff to do)? How can I make use of social media to raise awareness of environmental issues? A few case studies Summary

What, exactly, is social media?

What kind of platforms are included in a social media portfolio?

Why use social media (when I have so much other stuff to do)?

How can I make use of social media to raise awareness of environmental issues?

A few case studies

Summary

If you are in social media, you don’t need definitions. Social media is defined, generally, as the set of practices mediated through technology tools that enable bi-directional conversations (between the content generator and the content consumer) Very often, content is user-generated.

If you are in social media, you don’t need definitions.

Social media is defined, generally, as the set of practices mediated through technology tools that enable bi-directional conversations (between the content generator and the content consumer)

Very often, content is user-generated.

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