Using Social Media & Communication Tools to Grow your Golf Business

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Information about Using Social Media & Communication Tools to Grow your Golf Business
Sports

Published on February 3, 2014

Author: ubersense

Source: slideshare.net

Description

This presentation was made to the New England PGA on February 3, 2014. How to effectively use new communication tools to grow your golf and teaching business.

Using New Communication Tools to Grow Your Business & Value Presented by Alex Pedicini & Krishna Ramchandran, Ubersense February 3, 2014

Agenda 1) Why these are important 2) Overview of tools 3) Using these tools in practice 4) Real life examples

About Ubersense • Based in Boston • Free video analysis app for iPhone/iPad •Downloaded over 2m times • Record, Analyze, Share video instantly • Compare swings to PGA players

Overview Most Important thing: Be where your clients are!

By the Numbers • Facebook: 1.19 billion active users • Google+: 540 million • LinkedIn: 259 million • Twitter: 232 million • Instagram: 150 million source: http://dustn.tv/active-users-2013/

By the Numbers • 56% of Americans own a smartphone • 34% own a tablet • This means we are connected 24/7 source: http://www.brandwatch.com/2013/06/smartphone-and-tablet-use-continues-to-rise-the-stats/

Email: Marketing & Newsletters • MailChimp, Constant Contact & other services. • Collect emails from clients in person or on your website. • Send tips, promos, etc. • Remember mobile-friendly • Always include links to your website and social media channels

Facebook • Setup a Facebook page • Media-rich content • Invite friends, family clients • Broadcast medium

Twitter • Create handle (ex. @AlexPediGolf) • Begin by following favorite golfers, brands, commentators, writers • Follow others in industry and clients • Two-way conversations • Way to acquire & reach potential new clients

YouTube • 6 billion hours of video watched each month • Easy to upload and share videos from the platform • Great to build recognition & thought leadership • Production value is important • Video can be a challenging platform

Ubersense • Additional value by sending lesson reviews & recaps • Email directly to clients • Possibility of incremental revenue through ‘Remote lessons’ • Post drills to gain international exposure

Goals • Add and create value to your followers. • Grow your online profile • Engage with new and existing clients

Grow your following • ‘If you build it they will come’ is false • Use your existing customer base • Ask friends/family • Offers promos

Engagement Engaging with followers is essential.

Ways to Engage • Know your audience • Be personal • Provide tips • Curate content • Answer & ask questions

Examples

Examples

Examples

Takeaways • It takes time & effort • Focus on 1 or 2 platforms first • Be authentic & craft your message

ROI • Better communication w/ clients = better retention • Ability to reach new audience = new clients

Questions? Thank you! alex@ubersense.com @AlexPedi @UbersenseApp

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