Published on February 3, 2014
Using New Communication Tools to Grow Your Business & Value Presented by Alex Pedicini & Krishna Ramchandran, Ubersense February 3, 2014
Agenda 1) Why these are important 2) Overview of tools 3) Using these tools in practice 4) Real life examples
About Ubersense • Based in Boston • Free video analysis app for iPhone/iPad •Downloaded over 2m times • Record, Analyze, Share video instantly • Compare swings to PGA players
Overview Most Important thing: Be where your clients are!
By the Numbers • Facebook: 1.19 billion active users • Google+: 540 million • LinkedIn: 259 million • Twitter: 232 million • Instagram: 150 million source: http://dustn.tv/active-users-2013/
By the Numbers • 56% of Americans own a smartphone • 34% own a tablet • This means we are connected 24/7 source: http://www.brandwatch.com/2013/06/smartphone-and-tablet-use-continues-to-rise-the-stats/
Email: Marketing & Newsletters • MailChimp, Constant Contact & other services. • Collect emails from clients in person or on your website. • Send tips, promos, etc. • Remember mobile-friendly • Always include links to your website and social media channels
Facebook • Setup a Facebook page • Media-rich content • Invite friends, family clients • Broadcast medium
Twitter • Create handle (ex. @AlexPediGolf) • Begin by following favorite golfers, brands, commentators, writers • Follow others in industry and clients • Two-way conversations • Way to acquire & reach potential new clients
YouTube • 6 billion hours of video watched each month • Easy to upload and share videos from the platform • Great to build recognition & thought leadership • Production value is important • Video can be a challenging platform
Ubersense • Additional value by sending lesson reviews & recaps • Email directly to clients • Possibility of incremental revenue through ‘Remote lessons’ • Post drills to gain international exposure
Goals • Add and create value to your followers. • Grow your online profile • Engage with new and existing clients
Grow your following • ‘If you build it they will come’ is false • Use your existing customer base • Ask friends/family • Offers promos
Engagement Engaging with followers is essential.
Ways to Engage • Know your audience • Be personal • Provide tips • Curate content • Answer & ask questions
Takeaways • It takes time & effort • Focus on 1 or 2 platforms first • Be authentic & craft your message
ROI • Better communication w/ clients = better retention • Ability to reach new audience = new clients
Questions? Thank you! email@example.com @AlexPedi @UbersenseApp
Social Media Marketing: How to Grow Your Business ... Your social media strategy ... powerful marketing tool in your arsenal to build the ...
Capitalising on social media to grow your business ... you may find that you have limited success using ... whether your new social media strategy is ...
... the business and social media has ... social media to impact change and grow your ... Using Social Media to Create Impact and Grow ...
When people view your social media feed as a resource, they’ll also view your own content as powerful and authoritative. This makes it much easier to ...
Use social media marketing to find and ... to marketing and communication, your business can now use ... or Pinterest to grow your audience ...
The Big List of The 61 Best Social Media Tools for Small Business
... you can hit the high points of your industry by using social media to announce ... Socialmedia.biz ... 20 tools to grow your business & get ...
... and it's called social media. ... tool that any business owner can use ... about your business. Strauss suggests using the 80/20 ...
These 10 benefits of social media for business will turn skeptics like your boss in social media believers.
Learn the basics of marketing your business using social media, ... a social networking site that allows you to have ... your business; Using location ...