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Using RFID for Events

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Information about Using RFID for Events
Technology

Published on February 19, 2014

Author: noodlelive

Source: slideshare.net

Description

Clemi Hardie of Noodle Live speaks about using RFID for events - the different applications and opportunities that arise from using this technology and combining it with a mobile app.

This presentation was originally given at the ABPCO TechNOphobia event.
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RFID for events: What, How, Who & Why

What is RFID?

*** DISCLAIMER ***

RFID “Radio Frequency Identification”

In fact, you’ve probably already used RFID today….

And the tags come in all shapes & sizes…

And the tags come in all shapes & sizes…

And the tags come in all shapes & sizes…

But how can this be used at my events?

Uses of RFID in an event environment • Social media integration • Content sharing • Lead generation • Delegate tracking • Mobile payments • Access control

And it benefits everyone involved…

Social Media Integration

How does this relate to me? • Amplify your event via delegate’s online networks • Tie into sponsorship packages • • • • Drive membership to your own social media accounts Adds a fun & engaging element to the day Effective way to bride the gap between online & offline Tick lots of marketing boxes

Content Sharing

How does this relate to me? • • • • Simple way to share key pieces of content with delegates Tie into sponsorship packages Increase the reach of your content by making it easy to share via social media & email Give your delegates more to take away from your event • Reduce the number of enquiries after your event • Track the effectiveness & reach of content

Lead Generation

Make the most of big data....

Delegate Tracking

How does this relate to me? • • • Assess which bits of your event were the most popular Use these insights to inform the development of your next event Focus on useful insights – don’t drown in data

Access Control

How does this relate to me? • • • Streamline registration processes – save time Simple way to keep track of delegates on site for health & safety Control access to VIP or booked sessions

Mobile Payments

So why should you invest in RFID?

• • • Make your event more engaging and interactive for visitors – more than just an event app Naturally creates online conversations via content and updates shared – achieve their marketing objectives Provides delegates with a way to seamlessly network & share content – on multiple platforms & all under one roof • Make every interaction more lasting, meaningful and recorded – use these insights • Extend the event experience beyond time spent on site – create a community around your event • Create additional sponsorship opportunities – you can cover the cost • Get exactly what you and your sponsors want into the hands of your delegates – offer more value

What’s does the future hold?

What should I look for in a supplier?

• • • • • • Not just ‘the tech’ – you need a blend of marketing, technology and events experience Suitable sponsorship opportunities to help you cover the cost Work with you to create an event design which drives engagement & integrates with your existing marketing strategy Support at every step of the way to drive uptake & make the technology a success for your event On the day technical and event support to effectively solve any last minute issues Data and stats which provide useful insight – don’t get lost in a sea of data

Thank you! clemi@noodlelive.co.uk 0800 772 0837 @hellonoodle

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