It is not about who you know or what you know, but who knows what you know.
It is not about who you know or what you know,
but who knows what you know.
LinkedIn is like being at a business conference… How you conduct and present yourself, and the expectations you have, should be no different at either.
LinkedIn is like being at a business conference…
How you conduct and present yourself, and the expectations you have, should be no different at either.
Dress your profile for the occasion Anyone could be looking at you - ensure you put your best face forward. It should be complete. Your professional headline is like a tagline below a brand; your own ‘Just Do It’ Summary: 30 seconds under the spotlights Keep it updated Your profile is a wiki
Anyone could be looking at you - ensure you put your best face forward.
It should be complete.
Your professional headline is like a tagline below a brand; your own ‘Just Do It’
Summary: 30 seconds under the spotlights
Keep it updated
Your profile is a wiki
LinkedIn Vocabulary Connections Introductions InMail OpenLink Recommendations Answers / Q&A
Connections
Introductions
InMail
OpenLink
Recommendations
Answers / Q&A
i. Your Ever Expanding Rolodex Rolodex 2.0 - social contact building Add Connections: Invite, InMails, Introductions, Classmates, Colleagues, OpenLink Personalise Invites LION - LinkedIn Open Networkers Restrictions & Limited Invites Quality vs Quantity
Rolodex 2.0 - social contact building
Add Connections: Invite, InMails, Introductions, Classmates, Colleagues, OpenLink
Personalise Invites
LION - LinkedIn Open Networkers
Restrictions & Limited Invites
Quality vs Quantity
Have a LinkedIn-thon in office… Good employers should not fear - in fact, they should encourage - employees to be on LinkedIn as it will benefit the organization.
Have a LinkedIn-thon in office…
Good employers should not fear - in fact, they should encourage - employees to be on LinkedIn as it will benefit the organization.
ii. LinkedIn Answers: A Global Focus Group Tap the inherent wisdom of the crowd Ask Questions - keep these lucid, relevant & sensible Answer Read Q&As Save money Public opinion, trendspotting & debates Expand Network Gain expertise points - become a brand on LI
Tap the inherent wisdom of the crowd
Ask Questions - keep these lucid, relevant & sensible
Answer
Read Q&As
Save money
Public opinion, trendspotting & debates
Expand Network
Gain expertise points - become a brand on LI
iii. Networking Plus Go offline - it is all about real people doing real world interaction out there Meet people when you travel Complement conference attendance Stumble upon interesting people Others will find you Stay updated Reconnect
Go offline - it is all about real people doing real world interaction out there
Meet people when you travel
Complement conference attendance
Stumble upon interesting people
Others will find you
Stay updated
Reconnect
iv. Branding & Marketing Yourself LinkedIn gives you an opportunity to brand yourself, and become more visible to the world that matters. Seek Recommendations Answer - gain recognition for expertise Work on your network Promote your LinkedIn profile Update Link to your blogs, websites etc - these complete your profile
LinkedIn gives you an opportunity to brand yourself, and become more visible to the world that matters.
Seek Recommendations
Answer - gain recognition for expertise
Work on your network
Promote your LinkedIn profile
Update
Link to your blogs, websites etc - these complete your profile
v. Hiring People Post vacancies Your network - and their referrals Search Bump into the right people Make money
Post vacancies
Your network - and their referrals
Search
Bump into the right people
Make money
vi. Finding a job you love “ Find a job you love and you will never work a day in your life” - Confucius Get discovered - through participation Get referred Find the employer & job you want Need to work hard on it Why LI? Discreet, background checks, settle in faster
“ Find a job you love and you will never work a day in your life” - Confucius
Get discovered - through participation
Get referred
Find the employer & job you want
Need to work hard on it
Why LI? Discreet, background checks, settle in faster
vii. Vendors & Service Providers Look up service providers - based on expertise Search Get references - find undiscovered gems
Look up service providers - based on expertise
Search
Get references - find undiscovered gems
viii. Running Background Checks Are they telling the truth? Who? Employees, Employers, Investors, Entrepreneurs, Business Associates Why? Professional trail not easy, people don’t talk, need opinions, traditional references not useful Check for: Q&As, Profile, Recommendations, Network Complement your efforts: Blogs, Websites, Google, Alumni Networks
Are they telling the truth?
Who? Employees, Employers, Investors, Entrepreneurs, Business Associates
Why? Professional trail not easy, people don’t talk, need opinions, traditional references not useful
Check for: Q&As, Profile, Recommendations, Network
Complement your efforts: Blogs, Websites, Google, Alumni Networks
ix. Entrepreneurs: Get Investors & Opinions Sounding Board Landing Partners Investors Attracting Talent Master of all Trades
Sounding Board
Landing Partners
Investors
Attracting Talent
Master of all Trades
x. Selling & Brand Building The demographics speak for themselves Find clients globally Small businesses help one another Viral Effect Corporate Branding How? Advertise, One-on-One, Q&As
The demographics speak for themselves
Find clients globally
Small businesses help one another
Viral Effect
Corporate Branding
How? Advertise, One-on-One, Q&As
The world of business is a small one. LinkedIn just made it even smaller. And if you are still not able to find the person who can help you professionally, it can only mean one thing: You are not on LinkedIn.
The world of business is a small one.
LinkedIn just made it even smaller.
And if you are still not able to find the person who can help you professionally, it can only mean one thing:
You are not on LinkedIn.
A Matter of Etiquette No different from the physical world Don’t spam Send your ‘Thank Yous’ Keep it pure Give, before you expect to receive Show respect, keep it no-nonsense Remember: You are being watched
No different from the physical world
Don’t spam
Send your ‘Thank Yous’
Keep it pure
Give, before you expect to receive
Show respect, keep it no-nonsense
Remember: You are being watched
Happy to connect… Ajay Jain [email_address] +91.99100 44476 www.kunzum.com The India Travel Show Thank You.
Ajay Jain
[email_address]
+91.99100 44476
www.kunzum.com
The India Travel Show
Thank You.
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