Using LinkedIn to Brand Yourself and Your Business

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Information about Using LinkedIn to Brand Yourself and Your Business

Published on March 10, 2014

Author: JenniferGardella



Using LinkedIn, small business owners have the opportunity to position themselves as an expert and their business as a resource. Getting started and building connections is key to success. This presentation guides you through the basic points.


WHY LINKEDIN IS IMPORTANT  Issue with Facebook  Promote yourself  Promote your business  Your profile can rank in Google  For your name  For your business  Be everywhere in a unique way  Customers and clients will expect you to be there  People research you before they hire you  Individuals are on LinkedIn looking for  Contacts  Services  Professional Development

GOALS FOR LINKEDIN  Complete Profile  Great picture  The right connections (500+ is the goal)  Recommendations  Endorsements  Activity  Groups  A business page

COMPLETE YOUR PROFILE  Great picture  Well written highlighting your core business areas  Link your current job with the company page  All previous positions  Skills  Education  Volunteer activities

CONNECT TO THE RIGHT PEOPLE  Quality vs. Quantity  Should you connect to your competitors?

ENGAGING USERS  Keep it professional  Different than personal Facebook  Stalk your competition for ideas  Test

RECOMMENDATIONS & ENDORSEMENTS  How to ask for a recommendation  Write one for someone  Reach out with personal notes  Getting Endorsements  These need to be authentic and unique  Do not use reviews on other sites

CONTENT TO SHARE  Your content  Content of others  Fun but professional posts  Do not post the same content across all platforms

HAVE A PLAN  Work on this every day  Build over time  Continually update your profile  Maintain a consistent theme  Match your other profiles and efforts  But remember – LinkedIn is professional.

MY SERVICE: YOUR SOCIAL MEDIA HOUR o Takes the guesswork out of social media o Provides you with a daily email every business day covering o LinkedIn o Facebook o Google+ o Twitter o No need to wonder or research. o Only $25 per month

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