Using LinkedIn to Brand Yourself and Your Business

50 %
50 %
Information about Using LinkedIn to Brand Yourself and Your Business

Published on March 10, 2014

Author: JenniferGardella



Using LinkedIn, small business owners have the opportunity to position themselves as an expert and their business as a resource. Getting started and building connections is key to success. This presentation guides you through the basic points.


WHY LINKEDIN IS IMPORTANT  Issue with Facebook  Promote yourself  Promote your business  Your profile can rank in Google  For your name  For your business  Be everywhere in a unique way  Customers and clients will expect you to be there  People research you before they hire you  Individuals are on LinkedIn looking for  Contacts  Services  Professional Development

GOALS FOR LINKEDIN  Complete Profile  Great picture  The right connections (500+ is the goal)  Recommendations  Endorsements  Activity  Groups  A business page

COMPLETE YOUR PROFILE  Great picture  Well written highlighting your core business areas  Link your current job with the company page  All previous positions  Skills  Education  Volunteer activities

CONNECT TO THE RIGHT PEOPLE  Quality vs. Quantity  Should you connect to your competitors?

ENGAGING USERS  Keep it professional  Different than personal Facebook  Stalk your competition for ideas  Test

RECOMMENDATIONS & ENDORSEMENTS  How to ask for a recommendation  Write one for someone  Reach out with personal notes  Getting Endorsements  These need to be authentic and unique  Do not use reviews on other sites

CONTENT TO SHARE  Your content  Content of others  Fun but professional posts  Do not post the same content across all platforms

HAVE A PLAN  Work on this every day  Build over time  Continually update your profile  Maintain a consistent theme  Match your other profiles and efforts  But remember – LinkedIn is professional.

MY SERVICE: YOUR SOCIAL MEDIA HOUR o Takes the guesswork out of social media o Provides you with a daily email every business day covering o LinkedIn o Facebook o Google+ o Twitter o No need to wonder or research. o Only $25 per month

Add a comment

Related presentations

Brands are more invested today than ever before on curating and distributing paid,...

Marketers need to be creating and publishing original content across many differen...

As content marketing continues to increase in popularity in every industry, more m...

Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...

This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...

Olá, somos o Paulo Bernardes e o Pedro Silvestre, temos uma ambição em comum de me...

Related pages

Build Your Brand | LinkedIn for Small Business

Build your brand and attract new business. ... Use LinkedIn to build a brand that ... Get the most out of LinkedIn by taking your branding efforts to ...
Read more

Marketing | LinkedIn for Small Business

... to the right people with LinkedIn's small business ... your brand presence. Create a ... customers with LinkedIn Text Ads. Using powerful ...
Read more

The Business Case for Using LinkedIn | Stan Robinson, Jr ...

The Business Case for Using LinkedIn Stan ... a Big Impact on Your Business Chester ... to showcase your brand and company through a ...
Read more

HOW TO: Build Your Personal Brand on LinkedIn

I recommend that you brand yourself for the ... and possibly on your business ... When it comes to your personal brand, LinkedIn is only one ...
Read more

How To Brand Yourself On LinkedIn When Unemployed

The question of how to brand yourself on LinkedIn when you are ... on Your Business ... them use LinkedIn: If you are only using the ...
Read more

How to boost business using LinkedIn groups

How to boost business using LinkedIn groups ... Position yourself. ... Looking for suppliers rather than customers for your business?
Read more

Marketing Your Business Using LinkedIn - Idiot's Guides

LinkedIn is probably the best online place to brand yourself as an entrepreneur and your business at the same time. Let’s face it, as a small business ...
Read more

Online Reputation Management |

BrandYourself's tools ... Business Services. Improve your company’s ... Branding Yourself Google My Name How to Brand Yourself Your Brand What ...
Read more

How to Use LinkedIn: 35 LinkedIn Tips for Professional ...

... you could experiment with syndicating content from your business blog to LinkedIn Pulse and using it ... build a brand for yourself or your business.
Read more

Using LinkedIn™ Effectively - Communication Skills From ...

Here are a few useful terms you should know when using LinkedIn: ... to your business and ... profile reflects yourself and your ...
Read more