Published on March 10, 2014
LINKEDIN BRAND YOURSELF BRAND YOUR BUSINESS PRESENTED BY: JENNIFER GARDELLA, PHD
WHY LINKEDIN IS IMPORTANT Issue with Facebook Promote yourself Promote your business Your profile can rank in Google For your name For your business Be everywhere in a unique way Customers and clients will expect you to be there People research you before they hire you Individuals are on LinkedIn looking for Contacts Services Professional Development
GOALS FOR LINKEDIN Complete Profile Great picture The right connections (500+ is the goal) Recommendations Endorsements Activity Groups A business page
COMPLETE YOUR PROFILE Great picture Well written highlighting your core business areas Link your current job with the company page All previous positions Skills Education Volunteer activities
CONNECT TO THE RIGHT PEOPLE Quality vs. Quantity Should you connect to your competitors?
ENGAGING USERS Keep it professional Different than personal Facebook Stalk your competition for ideas Test
RECOMMENDATIONS & ENDORSEMENTS How to ask for a recommendation Write one for someone Reach out with personal notes Getting Endorsements These need to be authentic and unique Do not use reviews on other sites
CONTENT TO SHARE Your content Content of others Fun but professional posts Do not post the same content across all platforms
HAVE A PLAN Work on this every day Build over time Continually update your profile Maintain a consistent theme Match your other profiles and efforts But remember – LinkedIn is professional.
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