Using LinkedIn: Customizing and Optimizing Your Profile

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Information about Using LinkedIn: Customizing and Optimizing Your Profile
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Published on February 23, 2014

Author: LarisaThomas



Learn what sections of your LinkedIn Profile to customize and how to use different features of LinkedIn to help generate leads, find a job and generally engage with the LinkedIn community.

Sales & Marketing Training Series How to Use LinkedIn

Your LinkedIn Profile • Profile has seven main Sections: – – – – – – – Header Activity Background Recommendations Connections Groups Following

Your LinkedIn Profile • Update your Headline – describe what you do, rather than list your job title • Update your Background – this is an opportunity to tell people about your skills and accomplishments

Your LinkedIn Profile • In your background, include – Any major projects you’ve work on – Any organizations you’ve belong to • Recommendations from others will also be displayed

Your LinkedIn Profile • Organizations will also list separately with more detail about your role • Projects will list separately – Add colleagues who worked on the project with you – Describe the project and list the results accomplished.

Your LinkedIn Profile • Add key skills that you possess – Your connections can then endorse you for them

Your LinkedIn Profile • Add your educational background

LinkedIn Groups • Search for groups that are in an area of interest • View the groups that you are interested in • Join the group if they match your interests needs – Open vs. Closed

LinkedIn Groups • Start or join a conversation – Post articles the group may be interested in – Ask questions about industry trends

Follow Companies on LinkedIn • Search for companies that you would like to work with • Follow them to stay on top of their activities online

Follow Companies on LinkedIn • View their company page to see how you are connected to that company – You may find 2nd or 3rd degree connections that can get you an introduction

Your LinkedIn Newsfeed • Your LinkedIn account also has a newsfeed, similar to Facebooks – Add activities here to communicate with your connections – You’ll also see updates from your connections, groups you belong to and companies you follow

Great LinkedIn Profiles • effhodgkinson • pencermaus • markamtower • patrickomalley • tevepatrizi

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