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Using Hootsuite or Tweetdeck

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Information about Using Hootsuite or Tweetdeck
Social Media

Published on March 4, 2014

Author: ErikRostad

Source: slideshare.net

Description

Do you use a variety of social platforms throughout the day? Wish you could view everything in one place instead of opening each social network separately? You can, and here are a few options available to you. This presentation covers the pros and cons of using Hootsuite and Tweetdeck to monitor your social media.
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Monday, June 17, 2013 Launch & Learn Using Hootsuite or Tweetdeck ERIK ROSTAD | MAC DIGITAL DIRECTOR | @ErikRostad

Overview Social Media Management Tools hootsuite.com tweetdeck.com

WHY? Why use this tool?

HOOTSUITE Benefits | hootsuite.com Multi-Platform • Dashboard • Scheduling, RTs • Track Keywords • Browser Access • Track Searches • Mobile | Desktop • Create Lists • Analytics • Link Shorteners • • Collaboration • Available Apps

HOOTSUITE Free & Paid Options

HOOTSUITE Multiplatform

HOOTSUITE Scheduling

HOOTSUITE Browser-Only

HOOTSUITE Mobile

HOOTSUITE Analytics Profile Overview • Engagement (Pro) • Comparison (Pro) • Custom Reports • URL Click Summary • • Google Analytics

HOOTSUITE Collaboration | http://goo.gl/HO7hR 1. Create an Organization 2. Invite Members 3. Add Social Networks 4. Create Teams 5. Determine Permissions

HOOTSUITE Dashboard • Searches • Messages Profiles • Lists • Wall • Keywords • Mentions • Favorites •

HOOTSUITE Social Media Management

HOOTSUITE Auto Link Shortening

HOOTSUITE Extend Hootsuite | https://hootsuite.com/app-directory

HOOTSUITE Cons | hootsuite.com • Ow.ly Shortener $0 - 5 Accounts • FB EdgeRank •

TWEETDECK Benefits | tweetdeck.com • Desktop Version Free • Unlimited Accts • Schedule Tweets • Browser View • Bit.ly URL •

TWEETDECK Multiple Accounts

TWEETDECK Bit.ly

TWEETDECK Cons | tweetdeck.com No Collaboration • No FB Pages • Only FB, TW • No Analytics •

COMPARISON Hootsuite vs. Tweetdeck hootsuite.com • Multiple Platforms Web Interface • Analytics • Tweet Scheduling • • Team Collaboration tweetdeck.com • Twitter & Facebook Web or Desktop • No Analytics • Tweet Scheduling • • No Collaboration

RESOURCES Additional Resources sproutsocial.com sendible.com grabinbox.com bufferapp.com commun.it

Monday, June 17, 2013 Launch & Learn Using Hootsuite or Tweetdeck ERIK ROSTAD | MAC DIGITAL DIRECTOR | @ErikRostad

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