Using Hootsuite or Tweetdeck

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Information about Using Hootsuite or Tweetdeck
Social Media

Published on March 4, 2014

Author: ErikRostad



Do you use a variety of social platforms throughout the day? Wish you could view everything in one place instead of opening each social network separately? You can, and here are a few options available to you. This presentation covers the pros and cons of using Hootsuite and Tweetdeck to monitor your social media.

Monday, June 17, 2013 Launch & Learn Using Hootsuite or Tweetdeck ERIK ROSTAD | MAC DIGITAL DIRECTOR | @ErikRostad

Overview Social Media Management Tools

WHY? Why use this tool?

HOOTSUITE Benefits | Multi-Platform • Dashboard • Scheduling, RTs • Track Keywords • Browser Access • Track Searches • Mobile | Desktop • Create Lists • Analytics • Link Shorteners • • Collaboration • Available Apps

HOOTSUITE Free & Paid Options

HOOTSUITE Multiplatform

HOOTSUITE Scheduling

HOOTSUITE Browser-Only


HOOTSUITE Analytics Profile Overview • Engagement (Pro) • Comparison (Pro) • Custom Reports • URL Click Summary • • Google Analytics

HOOTSUITE Collaboration | 1. Create an Organization 2. Invite Members 3. Add Social Networks 4. Create Teams 5. Determine Permissions

HOOTSUITE Dashboard • Searches • Messages Profiles • Lists • Wall • Keywords • Mentions • Favorites •

HOOTSUITE Social Media Management

HOOTSUITE Auto Link Shortening

HOOTSUITE Extend Hootsuite |

HOOTSUITE Cons | • Shortener $0 - 5 Accounts • FB EdgeRank •

TWEETDECK Benefits | • Desktop Version Free • Unlimited Accts • Schedule Tweets • Browser View • URL •

TWEETDECK Multiple Accounts


TWEETDECK Cons | No Collaboration • No FB Pages • Only FB, TW • No Analytics •

COMPARISON Hootsuite vs. Tweetdeck • Multiple Platforms Web Interface • Analytics • Tweet Scheduling • • Team Collaboration • Twitter & Facebook Web or Desktop • No Analytics • Tweet Scheduling • • No Collaboration

RESOURCES Additional Resources

Monday, June 17, 2013 Launch & Learn Using Hootsuite or Tweetdeck ERIK ROSTAD | MAC DIGITAL DIRECTOR | @ErikRostad

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