Published on March 27, 2014
Niki Kutac Product Manager DATATRAK Using Gamification to Incentivize Sites
Outline ► What is Gamification ► Success with Gamification ► Applying Gamification strategies • What activities from a Site do we want to Improve/Change –Context of these behaviors 2
3 Gamification is the use of game-thinking and game mechanics in non-game contexts to engage users and solve problems. Must present reward or recognition for the players actions (i.e. Badges, leader boards, prizes, recognition, etc.) Gamification is simply a reflection of our innate desire as humans to compete and be recognized.
4 Do you Love to Win or Hate to Lose?
5 Focused on Increasing Face-to- Face Meetings -Reward: $50 Gift Card Focused on Closing Deals Quickly Reference: leveleleven Making it Rain Whitepaper
DATA HERO Competition ► # of Tickets Addressed ► Data Hero Levels • Winner was recognized at company meeting and received the DATA HERO honor 6 Saw a 300% Increase in Daily Activity!
Foldit ► Online folding protein game that solved a decade-old scientific mystery in 3 weeks! • Determine the structure of monkey enzymes that played a critical role in how AIDS virus matured and spread. 7
How Do We Apply Gamification to Clinical Trials? 8
Four Components to Gamification ► Behavior • What problem are we trying to solve? ► Report • How are we going to engage the participants? ► Time-Frame • What is a reasonable time? ► Reward • How do we recognize the winner at the end? 9
What Behaviors Do We Need to Improve? ► Patient Adherence ► Education (from sites to CRAs) ► Adherence to Timelines • Data Entry Timelines • Data Cleaning Timelines • Regulatory Reporting ► Quality of Work (queries generated) ► Protocol Specific Procedures 10
How Do We Report on the Behaviors? ► Reports that Automate the results of the behavior/activity being measured • Averages Report ► Ability to Display Reports for participant’s view of current status or level ► Utilize a Cloud-Based eClinical Systems to show real-time reports 11
What Will Be the Time Frame of the Competition? ► Ensure the length of the competition is appropriate for the intended behavior 12
What Will Be the Reward? ► Status Levels ► Recognition at Meetings or Events ► Monetary Rewards 13
14 Gamification provides reports that offer insights into trial activity and progress!
Gamification Reports ► Technology provides the automatic reports for participants to see standings • Homepage Dashboards • Report Email Notifications • Report Managers 15
Important to Remember ► Put the results/reports in the forefront and make visible to participants. ► Design experiences that engage and motivate people to achieve their goals. 16
17 In the end, there is nothing new about trying to motivate sites and team members; but what’s different about Gamification is that it uses a digital engagement model to scale that motivation to large groups of people.
18 Thank you! firstname.lastname@example.org @DATATRAKinc
from Concept to Cure with DATATRAK ONE DATATRAK International Cleveland, Ohio Bryan, Texas Cary, North Carolina 888.677.DATA (3282) Toll Free www.datatrak.com ® ®
Calcification Inhibitors in CKD and Dialysis Patients
Game It Up! Using Gamification to Incentivize Your Library. David Folmar - Series edited by Ellyssa Kroski. Hardback. Paperback.
Premier Browser has developed mobile internet browsers and ... The draw can be used to incentivize users to tweet about sponsors and ... using gamification.
Using Gamification Techniques to Increase ... Instructors might also consider using a leaderboard to incentivize ... “Gamification and ...
Using Gamification to Incentivize Profitable Behavior ... Using intelligent data analytics, ... Personalized gamification
... Great Sites on Gamification. Play to Learn ... Using incentives to encourage ... Their site details the product and how you can incentivize ...
... at all levels, can be delivered using one of two main ... gamification can also be the appropriate transition from one module to another or from ...
Using Gamification to Incentivize Attendee Behavior DoubleDutch. Subscribe Subscribed Unsubscribe. Loading ... Gamification is more than a buzzword.
The author is a Forbes ... Using gamification to address ... Qualcomm is modeling gamification techniques employed on sites such as ...