Using behaviour design to create a minimum loveable product

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Information about Using behaviour design to create a minimum loveable product

Published on March 6, 2014

Author: uxcafelondon

Source: slideshare.net

Description

Jamie Brooker's (We Are Human, Kahoot) talk at UX Café, March 2014.

“Minimum Loveable Products - Kahoot!” UX Cafe, 5th March @ Shoreditch Works Village Hall @jamiebrooker jamie@wearehuman.cc

Behaviour Design

“Persuasion seems a dirty word. It shouldn’t be. We should now embrace that we’re in the business of behaviour change” - BJ Fogg

www.BehaviorModel.org Credit: BJ Fogg High Motivation Fogg Behaviour Model B = mat Motivation Behaviour Triggers At the same time succeed here Act io Low Motivation motivation ability trigger Triggers n lin e fail here Hard to do Ability Easy to do

Desire

Credit: Nir Eyal, nirandfar.com The Hook Investment

Credit: Nir Eyal, nirandfar.com Read text message Receive text message Example: Text messaging Write back Investment New information

LIKE A PLAYSTATION FOR EDUCATION! getkahoot.com

FOCUS ON YOUR HOOK!

1ST TIME MEANS EVERYTHING. PROVIDE INSTANT REWARDS.

THE REWARD, FOR THEM.

THE REWARD, FOR US.

10+ YEARS WORTH OF CONTENT!

1.BEHAVIOUR CHANGE 2.EMBEDDED IN LESSONS

DEEPER INVESTMENTS

DEEPER REWARDS

To be in for a better education

MAKE PEOPLE CARE THROUGH PRODUCT EXPERIENCE

MAKE PEOPLE CARE OUTSIDE PRODUCT EXPERIENCE

Closing thoughts • Focus on the core hook… and make that loveable! • Encourage deeper behaviours through simple persuasion (at first) • Make a promise and give your users a reason to join you on your journey • Do as much as you can outside your product... it requires less engineering but has huge impact!

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