Published on March 6, 2014
“Minimum Loveable Products - Kahoot!” UX Cafe, 5th March @ Shoreditch Works Village Hall @jamiebrooker firstname.lastname@example.org
“Persuasion seems a dirty word. It shouldn’t be. We should now embrace that we’re in the business of behaviour change” - BJ Fogg
www.BehaviorModel.org Credit: BJ Fogg High Motivation Fogg Behaviour Model B = mat Motivation Behaviour Triggers At the same time succeed here Act io Low Motivation motivation ability trigger Triggers n lin e fail here Hard to do Ability Easy to do
Credit: Nir Eyal, nirandfar.com The Hook Investment
Credit: Nir Eyal, nirandfar.com Read text message Receive text message Example: Text messaging Write back Investment New information
LIKE A PLAYSTATION FOR EDUCATION! getkahoot.com
FOCUS ON YOUR HOOK!
1ST TIME MEANS EVERYTHING. PROVIDE INSTANT REWARDS.
THE REWARD, FOR THEM.
THE REWARD, FOR US.
10+ YEARS WORTH OF CONTENT!
1.BEHAVIOUR CHANGE 2.EMBEDDED IN LESSONS
To be in for a better education
MAKE PEOPLE CARE THROUGH PRODUCT EXPERIENCE
MAKE PEOPLE CARE OUTSIDE PRODUCT EXPERIENCE
Closing thoughts • Focus on the core hook… and make that loveable! • Encourage deeper behaviours through simple persuasion (at first) • Make a promise and give your users a reason to join you on your journey • Do as much as you can outside your product... it requires less engineering but has huge impact!
Too many take Minimum too literally and skimp on the design as ... Your Minimum Loveable Product allows ... The trigger is the actuator of a behavior ...
How to Create the Minimum Lovable Product ... to focus on what's necessary to create a Minimum Lovable Product. ... of using it and all of the ...
Whether you work in a startup, agency, non-profit or corporate – it seems product people want it all... Building great products is harder.
To create a great product ... Your Minimum Loveable Product allows you ... We also find that agreeing on some design principles for the product can be a ...
... count data by using a Total row or by ... Minimum, for finding the ... of a query result set without having to change the design of your query. Create ...
Create a site collection (SharePoint Foundation ... To create a site collection by using Central ... Click Microsoft SharePoint 2010 Products.
Shop for, or design, amazing products today! Home; Shop; Create; Sell; Gifts; My Account; My Likes; ... Ready to create personalized gifts for your friends ...
Quality by Design (QbD) is a concept ... and others relate more to customer behavior. Quality by Design sets strong ... to facilitate design of products ...
Conjoint analysis is a statistical technique ... Using relatively simple dummy ... (1981) A general approach to product design optimization via ...