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Using AdWords and BingAds Editors as PPC Power Tools

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Information about Using AdWords and BingAds Editors as PPC Power Tools
Marketing

Published on March 13, 2014

Author: SearchMarketingExpo

Source: slideshare.net

Description

Smx West 2014 Session #Smx #33C - What’S In My Sem Toolbox?Presentation Using Adwords And Bingads Editors As Ppc Power Tools By David Szetela @Szetela Of Fmb Media
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AdWords & BingAds Editors: PPC Power Tools Presented by: David Szetela

• Founder and CEO of pay-for-performance PPC Advertising agency FMB Media • Author of two books on PPC • Frequent speaker at Pubcon, SES, SMX, etc. • Voted one of top 25 PPC experts by PPC Hero About David Szetela #smx @Szetela

Use Editors to… #smx @Szetela • Create campaigns, ad groups, ads, etc. • Search and replace almost anything • Make mass changes, e.g. settings • Perform fast interactive data analyses • Quickly generate reports • Save LOTS of time!

Use Web User Interfaces to… #smx @Szetela • View pretty, useful graphs • Report via dimensions and segments • Perform tasks unsupported by editors, e.g extensions, settings • See real(-ish)-time data • Waste time

Today I’ll Cover • Bulk Modified Broad Match • Mass Changes to Settings • Copy/Paste Multiple Ads • Using Excel with AdWords Editor • AE Advanced Filters • BingAds Editor • Importing AdWords to BingAds #smx @Szetela

Mass Modified Broad Match #smx @Szetela • Copy and paste keywords • Change match type to Broad • Append + sign to each • Replace space with space +

Mass Modified Broad Match #smx @Szetela

Mass Modified Broad Match #smx @Szetela

Mass Modified Broad Match #smx @Szetela

Mass Modified Broad Match #smx @Szetela

Mass Modified Broad Match #smx @Szetela

Mass Modified Broad Match #smx @Szetela

Mass Modified Broad Match #smx @Szetela

Mass Changes to Settings #smx @Szetela

Mass Changes to Settings #smx @Szetela

Copy & Paste Ads – Multiple Ad Groups #smx @Szetela

Copy & Paste Ads – Multiple Ad Groups #smx @Szetela

Importing from Excel #smx @Szetela • It’s all in the column headers • Almost anything can be imported • Create new entities or modify existing ones

Excel Import Example - Create a Campaign #smx @Szetela

Excel Import Example #smx @Szetela

Excel Import Example #smx @Szetela

Excel Import Example #smx @Szetela

Excel Import Example #smx @Szetela

Excel Import Example #smx @Szetela

Excel Import Example #smx @Szetela

Advanced Filters #smx @Szetela

Advanced Filters – Find Bad Keywords #smx @Szetela

BingAds Editor #smx @Szetela • New version released February 28 • Faster, more-fully-featured • Nearly at parity with AdWords Editor – and very similar in function • Dynamite “Import from Google” feature

BingAds Editor #smx @Szetela

Advanced Search #smx @Szetela

Call Extensions Supported #smx @Szetela

AdWords Import #smx @Szetela

AdWords Import #smx @Szetela

AdWords Import #smx @Szetela

AdWords Import Gotchas #smx @Szetela • Location targeting (e.g. radius) • Ad text and keyword disapprovals • Negative keywords – no Broad Negative in BingAds • Surprisingly few incompatibilities

AdWords & BingAds Editors: PPC Power Tools Presented by: David Szetela

#smx presentations

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