Uses of Digital Marketing to Grow Any Online Business

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Information about Uses of Digital Marketing to Grow Any Online Business

Published on June 7, 2016

Author: VX4G


1. Uses of Digital Marketing To Grow Any Online Business — Professional Digital Marketing Assistant For the past few years, sales process has changed a lot from doing sales through phone calls to sales being conducted through several social media marketing channels. Instead, the focus is now being led on how to reach out to the customers and make the sales through the contemporary methodologies viz. via the help of digital media like Facebook, Twitter, LinkedIn, email campaigns, ads, etc. However, the relevancy of digital marketing for sales professionals to a great extent is going to be highly relied on the digitized platforms. Enlisted below are some top ways on which sales and marketing professionals can leverage digital marketing with a view to pitch sales and perform sales conversions: Use Rapportive Before starting any call with any prospect, it is highly recommended to check the online profile such that you are well-versed with the background of that person. You can readily use a tool Rapportive as its add-on features provide help via major browsers viz. Chrome, Mozilla Firefox etc. that you can use to check the profile of your prospective client. You can use this to check the profile of your prospects via the mail itself. Rapportive can be installed through the extensions in your browser itself and then whenever you will access the mail through online email providers like Gmail, you can easily come across the LinkedIn profile of that client. Social Media Integration With CRM Customer Relationship Management (CRM) is a company’s approach to create a database that enables to keep a track of the past and current customers. Thus, every sales professional must use some or the CRM store for maintaining the lead status. Nowadays, almost all major CRM companies are using Social Media Integration with CRM so that you can track the activity of your lead which he is doing on major social media platforms like Facebook, LinkedIn etc. Leads Nurturing Based On Your Leads Interest/Niche You can nurture your leads as per their interest by treading on the path of creating personalized email campaigns. This even though sounds easy, but it is no less than an art to create the perfect mailers for the targeted set of customers. Ads Re-marketing Another effective way is to increase the level of interest of your lead or prospect via the product or service being offered by your company. Herein, re-marketing in Google Adwords and other advertisement platforms can turn out to be in your favor. Writing Blog For your products One of the easiest way is to create a blog post with the information pertaining to the products and services being offered by your companies. So, this is surely a great way for you to keep the readers engaged with the set of content with respect to the products, services, news or updates in that domain. 1/2

2. If you to you too wish to leverage digital marketing, then you can opt in for the course and trigger the learning in Digital Marketing sphere to reach and make new customers. Digital Marketing Converts Prospects into Sales Enhancing your presence online increases your sales. Once people visit your website, get them to engage with you. That requires a strong call to action that’s valuable to visitors and answers their pivotal question: “What’s in it for me?” Suggest something easy for visitors to act upon and make it prominent on your website, as “a clickable image with a relatively large font.” That first connection must be “action-oriented,” for example, “Win Our Contest.” Avoid “Contact Us,” which is not compelling. Tie your landing page specifically to the feature that drew visitors in, for example, another web page. If you use Google AdWords, make sure your landing page’s content concerns the keywords you targeted. Your landing page and call to action should match. The landing page has a single goal: “to get people to fill out your form.” Keep it clean and simple. Visitors must be able to fill out your form quickly and easily, so don’t ask too many questions. If 15% of landing page visitors fill out and submit your form, you have succeeded! Become an Online Digital Inbound Marketing Hub Positioning your site as an online transit point or hub for your target market requires connecting to other sites. How? Provide great content that people value and will subscribe to through a feed reader such as RSS (a basic syndication). When you update your web content, your subscribers’ feed readers alert them to new material. People can also subscribe to your content via email. Do not devote resources exclusively to website design. Compelling online content brings far more visitors than a flashy site. Instead of overspending on aesthetics, create a collaborative blog for your online visitors. Spend your money where the online payoff will prove the most rewarding: blogs, social media sites and Google. Learn how many links connect to your site from external sources and from “high-authority sites.” 2/2

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