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User Experience The Devil in the Detail - CIM - 110314

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Information about User Experience The Devil in the Detail - CIM - 110314
Design

Published on March 11, 2014

Author: ringosgotdrama

Source: slideshare.net

Description

According to the old adages, it is the little things in life that count and the best things come in small packages. This can be acutely true where user experience is concerned.

The devil is in the detail.

Most online businesses don't have the resources to do huge user experience testing and development and far from being a hurdle to overcome, it can actually prove to be very powerful to concentrate only on testing and measuring very small changes.

When you take a microscopic approach to user experience and interface design, the results are often surprising and can lead to higher conversion, better customer satisfaction and improved functionality. Sometimes the best result is just make our user's smile.

In this talk Ringo Moss shares some of his favourite user experience details and case studies of tiny changes that can make huge differences to your online business.
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USER EXPERIENCE THE DEVIL IS IN THE DETAIL @ringomoss ringomoss.com

WHO AM I? @ringomoss ringomoss.com

WHO AM I? @ringomoss ringomoss.com FULL SERVICE DIGITAL AGENCY

WHO AM I? @ringomoss ringomoss.com PRODUCT DESIGN DIRECTOR

WHAT IS UX? @ringomoss ringomoss.com

WHAT IS UX? @ringomoss ringomoss.com Making people feel good when they are using your product. Designing emotion.

WHAT IS UX? @ringomoss ringomoss.com "if a website degrades the user experience too much, people will simply stay away" - Jakob Nielsen

WHAT IS UX? @ringomoss ringomoss.com

WHAT IS UX? @ringomoss ringomoss.com It is not one-size fits all. It is not the same as UI but includes UI. It is not the same as usability. It can be time-consuming and expensive. It tends to deal with big problems in large systems.

WHAT IS UX? @ringomoss ringomoss.com

THE DETAIL @ringomoss ringomoss.com

THE DETAIL @ringomoss ringomoss.com “If you take care of the small things, the big things take care of themselves.” - Emily Dickinson

THE DETAIL @ringomoss ringomoss.com

THE DETAIL @ringomoss ringomoss.com

THE DETAIL @ringomoss ringomoss.com

THE DETAIL @ringomoss ringomoss.com

THE DETAIL @ringomoss ringomoss.com

THE DETAIL @ringomoss ringomoss.com

THE DETAIL @ringomoss ringomoss.com Happy Confused Unhappy

BRAND @ringomoss ringomoss.com

BRAND @ringomoss ringomoss.com “Brand = Experience” - Andrew Heaton

CONVERSION @ringomoss ringomoss.com

CONVERSION @ringomoss ringomoss.com Sharing. Multiple locations. 36X sharing increase.

CONVERSION @ringomoss ringomoss.com Free signups. Added button to homepage. 158% increased trial signups. Increase in paid signups.

CONVERSION @ringomoss ringomoss.com Lead Generation. Imagery, text, buttons. 62% Lead increase. 208% CTR increase. Before After

CONVERSION @ringomoss ringomoss.com "I'm not here to enter into a relationship. I just want to buy something.” ! “The $300,000,000 button” - http://www.uie.com/

TRY IT YOURSELF @ringomoss ringomoss.com

TRY IT YOURSELF @ringomoss ringomoss.com

ANY QUESTIONS? @ringomoss ringomoss.com

MORE INFO @ringomoss ringomoss.com

MORE INFO @ringomoss ringomoss.com http://littlebigdetails.com/ http://www.uxmag.com/ http://www.uxbooth.com/ http://ui.stackexchange.com/ http://stackoverflow.com/ http://uxexchange.com/ http://www.uie.com/ http://www.uxmatters.com/ http://52weeksofux.com/ http://www.uie.com/ http://www.boxesandarrows.com/ http://semanticstudios.com http://www.usabilitypost.com/ http://www.ixd101.com/ http://www.uxquotes.com/ http://www.everydayux.com/ http://useit.com http://www.uxarray.com/

TOOLS @ringomoss ringomoss.com

MORE INFO @ringomoss ringomoss.com https://www.optimizely.com/ http://visualwebsiteoptimizer.com/ https://github.com/gregdingle/genetify/wiki http://unbounce.com/ http://www.google.com/analytics/features/content.html http://www.convert.com/ http://vanity.labnotes.org/ http://www.vertster.com/ http://www.bingocardcreator.com/abingo http://fivesecondtest.com/

THANKS @ringomoss ringomoss.com

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