User-Driven Companies - start from the inside

67 %
33 %
Information about User-Driven Companies - start from the inside
Business & Mgmt

Published on May 8, 2009

Author: leebryant



User-driven companies are likely to do well in the new economy, but they must start from the inside by engaging employees in the same way.

This was a talk I gave at Next09 in Hamburg

User-Driven? a contribution to Next09 and its discussion of ‘sharing’, May 2009 Lee Bryant, May 2009

( if this talk was user-driven, I would be asking questions, not standing here showing off, pretending I know something )

what do we mean by user-driven?

User-centred product design

User-driven innovation

the open source movement as a model

can we think beyond user “involvement” and ‘bake in’ a more participative approach to business?

Is user-driven innovation meaningful or just a surface activity?

Digg, Dell and Potato Crisps? Any more?

Digg, Dell and Potato Crisps? Any more?

Digg, Dell and Potato Crisps? Any more?

is this enough?

how do companies talk to customers?

mass production, marketing, segmentation

CRM: we do not value you or your call

VRM: a user-driven alternative?

but the times they are a’changin’

Downturn exposes costly models

Flat, responsive structures will win

Shared business models look good

what is the goal of a company?

Sustainable income, status or plunder?

taking the long view: pillage != social status

Older models of trading networks

(Hamburg and the Hanseatic League)

Corporates with a social mission?

Even banking used to be a profession

...before it descended into plunder

To be user-driven, you must be people driven

No point being open at the edges...

... if you treat your staff like machines

user-driven starts with your own people - they must be ‘drivers’ too

Harnessing people power inside and outside

Allow your staff to be human too

Let them engage with customers

We need consistent people values throughout the business

what will successful companies of the future look like?

(cc) The ecosystem is everything...

Create shared meaning & purpose

Trust your network to support you Except where otherwise stated, photos courtesy of Flickr using Creative Commons license. Thanks to the following photographers: innovation/ XQeFy-mPsvk/image-5.jpg at-ford/1914-Ford-Model-T-Painting-lg.jpg (cc)

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

User-Driven Companies Should Start from Within :: Blog ...

About us; Our work; Blog; Blogging was where we began, and how we built our company so we have preserved this archive to show how our thinking developed ...
Read more

Internal Branding - Branding From the Inside Out

... Branding From the Inside Out. ... in the planning phase of a new company or the restructuring ... marketing starts from the inside ...
Read more

How LEGO Stopped Thinking Outside the Box and Innovated ...

That’s when things really start to take off for the company. ... "How LEGO Stopped Thinking Outside the Box and Innovated Inside the Brick ...
Read more

Career Finder | Inside Jobs

OUR COMPANY. About Us; Workshops; Sign In; Terms of Use: Privacy Policy © 2011-2013, Inside Jobs LLC ...
Read more

Inside Sales Team

Inside Sales Team provides sophisticated Sales and Marketing services. ... or even help launch brand new companies. ... Take a look inside.
Read more

Inside Obama's Stealth Startup | Fast Company | Business ...

Fast Company: Inside Obama's Stealth Startup ... fastcompany / Inside Obama's Stealth Startup. Edit. ... tech talent in Washington starts with ...
Read more

Sales Lead Management | Home | provides you with a revolutionary lead tracking software to improve your sales lead management. ... Company: Title: ...
Read more

User-Driven - Documents

User-Driven. Innovation. Ulf Dahlsten, Principal Adviser European Commission, ... start on. Link. User-Driven. by zev. on Jan 05, 2016. Report Category:
Read more