User-Centered Design at an Agency

67 %
33 %
Information about User-Centered Design at an Agency
Design

Published on October 8, 2009

Author: kalisurfer

Source: slideshare.net

H i .

I’m Sean. • @kalisurfer

I’m Sean. • @kalisurfer http://twofortyeight.com • http://sothisisthefuture.posterous.com

I’m from Let’s talk about user-centric design

What Are The Challenges?

Challenges

Challenges 0 1 2 3

Challenges 0 1 2 3 What is UX?

Challenges 0 1 2 3 What is UX? We do some UX.

Challenges 0 1 2 3 What is UX? We do some UX. We see UX as a competitive adv. and are investing in it.

Challenges 0 1 2 3 What is UX? We do some UX. We see UX as a We see UX as competitive adv. and critical. We’re are investing in it. looking to evolve.

Challenges 0 1 2 3 What is UX? We do some UX. We see UX as a We see UX as competitive adv. and critical. We’re are investing in it. looking to evolve. We don’t have a UX phase.

Challenges 0 1 2 3 What is UX? We do some UX. We see UX as a We see UX as competitive adv. and critical. We’re are investing in it. looking to evolve. We don’t have a UX We’ve started phase. doing wireframes.

Challenges 0 1 2 3 What is UX? We do some UX. We see UX as a We see UX as competitive adv. and critical. We’re are investing in it. looking to evolve. We don’t have a UX We’ve started We’re doing phase. doing wireframes. personas & approaching UX as a collaborative process w/creative.

Challenges 0 1 2 3 What is UX? We do some UX. We see UX as a We see UX as competitive adv. and critical. We’re are investing in it. looking to evolve. We don’t have a UX We’ve started We’re doing We poll users at phase. doing wireframes. personas & every step of the approaching UX as way and are never a collaborative going back to a UX- process w/creative. free project.

So What Exactly is User Experience?

http://www.jjg.net/ Jesse James Garret

sab ility IA +U +C S+ ont ext C http://www.jjg.net/ Jesse James Garret

Mental Models by Indi Young

t rojec cles stage o nta y fap ny Te uches ever Marella that to b an um o f it as Think Mental Models by Indi Young

Mental Models by Indi Young

“Don’t make something unless it is both necessary & useful. But if is it both necessary & useful, don’t hesitate to make it beautiful.” Mental Models by Indi Young

“Don’t make something unless it is both necessary & useful. But if is it both necessary & useful, don’t hesitate to make it beautiful.” Mental Models by Indi Young

Four Approaches to User Experience

http://www.flickr.com/photos/27076277@N04/2634194441/sizes/ o/ by Curzon79

User-centered Design: User’s behaviors and goals are the compass. http://www.flickr.com/photos/27076277@N04/2634194441/sizes/ o/ by Curzon79

http://www.flickr.com/photos/38509565@N00/3204017156/sizes/l/ by legoloverman

Activity-centered Design: User’s tools and activities are at the center of the design equation. http://www.flickr.com/photos/38509565@N00/3204017156/sizes/l/ by legoloverman

http://www.flickr.com/photos/vidgamer838/2874043796/sizes/l/ by Vidgamer838

System Design: User is one variable among many. Focus is on interplay of said variables. http://www.flickr.com/photos/vidgamer838/2874043796/sizes/l/ by Vidgamer838

http://www.flickr.com/photos/kaptainkobold/257491210/sizes/o/ by KaptainKobold

Genius Design: A mad-scientist go-at-it alone approach. http://www.flickr.com/photos/kaptainkobold/257491210/sizes/o/ by KaptainKobold

So What’s Changed?

http://www.flickr.com/photos/jhgtreasurechest/3914360308/ by Toy Master

More Choice: We are all confronted with many more choices. http://www.flickr.com/photos/jhgtreasurechest/3914360308/ by Toy Master

Complexity: Sites aren’t static or even dynamic they are social.

http://www.flickr.com/photos/algarveyoga/2564545665/sizes/l/in/ set-72157605524746827/ by Algarve_Yoga

Complexity: Sites aren’t the only game in town anymore. Meet the kiosk. http://www.flickr.com/photos/algarveyoga/2564545665/sizes/l/in/ set-72157605524746827/ by Algarve_Yoga

http://www.flickr.com/photos/maarten/3681188288/sizes/o/ by Marteen

Complexity: 3D is no longer relegated to the realm of gaming. Meet Augmened Realiy. http://www.flickr.com/photos/maarten/3681188288/sizes/o/ by Marteen

http://www.flickr.com/photos/webbit/3257541204/sizes/l/ by Webbit

Complexity: The click is the only interaction model in town. Meet Multitouch. http://www.flickr.com/photos/webbit/3257541204/sizes/l/ by Webbit

Complexity: 1024x768 is no longer the only thing you need to worry about. Meet Mobile.

User make decisions quickly

http://www.useit.com/alertbox/timeframes.html by Jakob Nielsen

0.1 Sec http://www.useit.com/alertbox/timeframes.html by Jakob Nielsen

0.1 Sec 1 Sec http://www.useit.com/alertbox/timeframes.html by Jakob Nielsen

0.1 Sec 1 Sec 10 Secs http://www.useit.com/alertbox/timeframes.html by Jakob Nielsen

0.1 Sec 1 Sec 10 Secs 1 Min http://www.useit.com/alertbox/timeframes.html by Jakob Nielsen

0.1 Sec 1 Sec 10 Secs 1 Min 10 Min http://www.useit.com/alertbox/timeframes.html by Jakob Nielsen

http://www.flickr.com/photos/jhgtreasurechest/3914360308/ by Toy Master

Users are a lot more vocal http://www.flickr.com/photos/jhgtreasurechest/3914360308/ by Toy Master

Things Aren’t What They Used To Be

Things Aren’t What They Used To Be Jan. 2004

Things Aren’t What They Used To Be Jan. 2004 Oct. 2009

Why it’s important?

ped*. mL ine ss was revam Bo tto ow proce he % after Buy N es t d 300 rovncrease X Imp tore i U S Hero u itar in the G Sales Daily http://www.useit.com/alertbox/timeframes.html by Jakob Nielsen

cts odu . r r P nd features you te low price ae. ntiated on the gam ere compe les of lps Difflayers the ru he ple, music X changed p UXfore Ap pple’s U e B A

e ss 2 employees ucce than 1 nf or tSle mor atio99. With liin ’08. unds in 19 venue t h e Fo door in re X is ts opened its $8 million U l signa ey enjoye d in U X, 37 th nded Grou

ess million ucc 1 for S ure $ n io een able to sec datonly b lack. ounas not in the b h e F yh X is t entality, Etsncing but g et U fi rst m in VC fina a user With http://www.businessweek.com/smallbiz/content/jun2007/ sb20070611_488723_page_2.html by Miller

tion uA tten ets yo UXg

ent ion ou Att ge ts y UX

Case Study Time!

Challenges

Challenges Re-Energize the Franchise

Challenges Re-Energize the Franchise Broadened the Audience

Challenges Re-Energize the Franchise Broadened the Audience Increase Sales

hts Insig the s with St art

usic tt he m la bou : It’s al igh t #1 Ins

social be ing l ab out : It’s al t #2 In sigh

al S ells 3: S oci ht # Insig

Lessons Learned

http://www.flickr.com/photos/algarveyoga/2564545665/sizes/l/in/ set-72157605524746827/ by Algarve_Yoga

Be flexible, take what opportunity is given to you. http://www.flickr.com/photos/algarveyoga/2564545665/sizes/l/in/ set-72157605524746827/ by Algarve_Yoga

http://www.flickr.com/photos/brickmania/3104339306/sizes/l/ By Brickmania

We may all dream of individual success, but it’s realization is a by-product of great teams http://www.flickr.com/photos/brickmania/3104339306/sizes/l/ By Brickmania

Project Keys to Success

All about context. The the industry, the client’s company, it’s competitors and it’s users. Discovery

All about context. The the industry, the client’s company, it’s competitors and it’s users. Discovery Strategy Brief

All about context. The the industry, the client’s company, it’s competitors and it’s users. Discovery Strategy Brief UX Brief

All about context. The the industry, the client’s company, it’s competitors and it’s users. Discovery Strategy Brief UX Brief Personas

All about context. The the industry, the client’s company, it’s competitors and it’s users. Discovery Strategy Brief UX Brief Personas Functional Specs

All about context. The the industry, the client’s company, it’s competitors and it’s users. Discovery Strategy Brief UX Brief Personas Functional Specs Feature Function Matrix

Discovery | Research Tools

Research sites, combined with user-research are very a powerful insight combo. Discovery | Research Tools

Research sites, combined with user-research are very a powerful insight combo. Discovery | Research Tools Forrester Research Great source of industry analysis and trend insight, competitive analysis and best practice

Research sites, combined with user-research are very a powerful insight combo. Discovery | Research Tools Forrester Research Mintel Research Great source of industry Great industry overview analysis and trend insight, and trend identification. competitive analysis and Has Audience best practice segmentation which we use as aid for personas.

Discovery | User Testing + Interviewing Usibilla Web-Based User Testing Survey Monkey Free resource that allows Both paid and non-paid agencies to submit sites to versions are available. a friends, family and Great way to poll users potential customers and and potential customers. see what they like and don’t like.

User Testing + Interviewing doesn’t need to happen in a dark room. Discovery | User Testing + Interviewing Usibilla Web-Based User Testing Survey Monkey Free resource that allows Both paid and non-paid agencies to submit sites to versions are available. a friends, family and Great way to poll users potential customers and and potential customers. see what they like and don’t like.

Discovery | Personas

Discovery | Personas

Personas shouldn’t be an editorial exercise. They should be full of actionable info. Discovery | Personas

Personas shouldn’t be an editorial exercise. They should be full of actionable info. Discovery | Personas

Discovery | Closer Look at Pesonas

This is where context, approach and validation is put together to form the vision Design

This is where context, approach and validation is put together to form the vision Design Page Description Diagrams

This is where context, approach and validation is put together to form the vision Design Page Description Diagrams Wireframes

This is where context, approach and validation is put together to form the vision Design Page Description Diagrams Wireframes Prototypes

Resources | Design Patterns Konigi PatternTap Great resource for Great resource that everything form design highlights solutions other pattern to Omnigraffle peers have used to solve and Visio Stencils. common user experience problems.

Design patterns are optimal solutions to common usability or accessibility problems. Resources | Design Patterns Konigi PatternTap Great resource for Great resource that everything form design highlights solutions other pattern to Omnigraffle peers have used to solve and Visio Stencils. common user experience problems.

Design | Wireframes

Wireframes should not be representative of design. Tell that to someone who cares. Design | Wireframes

Wireframes should not be representative of design. Tell that to someone who cares. Design | Wireframes Sketch Page Description Diagrams High-Fidelity Wireframe

ion I terat tching a llabor . tion + ke Leads to Coenough S it. d do etaile n e can y not be d E veryo ns: Ma Fast, Co P ros:

g ra ms ent priority.frame. ion Dia cus on conthe old wire ipt designer. Fo may want screly to t De Clien t age re left entirto designer. P ctu u ely r u al Str e left enti Pro s: Vis ructur is ual St Cons: V

. them m. ameClients lovelove the refrnation. . Clients Wi imagi ation lity little to imagin ide eaves ttle to gh tFtion. L eaves li Hi men a L u ined. g h doc el constra h orou may fe Pros: T igners : Des Cons

Development http://www.flickr.com/photos/toechsner/3837518712/

Stay in contact. Be seen as a problem solver not someone holding on to artifacts. Development http://www.flickr.com/photos/toechsner/3837518712/

QA http://www.flickr.com/photos/gregorybrown/2312539239/sizes/l/ by Gregory Brown

Be a stakeholder. UX as a discipline should have a seat at the table. QA http://www.flickr.com/photos/gregorybrown/2312539239/sizes/l/ by Gregory Brown

Qs? Thank You

Add a comment

Related presentations

My Music Magazine Pitch

My Music Magazine Pitch

October 30, 2014

music mag pitch

Questionaire charts

Questionaire charts

November 4, 2014

bk

Final research

Final research

November 5, 2014

final research

Cersaie 2014

Cersaie 2014

October 30, 2014

allestimento in cartone per il Cersaie 2014 alberi in cartone scultura in cartone

Quarta turma do workshop de Infografia, ministrado por Beatriz Blanco e Marcos Sin...

Related pages

User-Centered Design - Agentur Zeix, Dienstleister Zürich

Agentur für User-Centered Design. Startseite Zeix, Agentur und Dienstleister für User-Centered Design Willkommen bei Zeix! Wir bauen, was Sie gerne benutzen.
Read more

user-centered design - on Agency Spotter

user-centered design on Agency Spotter ... FOR IMMEDIATE RELEASE AGENCY SPOTTER REVOLUTIONIZES THE SEARCH FOR CREATIVE AGENCIES Providing a systematic ...
Read more

Clients – User-Centered Design, Inc.

User-Centered Design, Inc. has experience with web, software, and mobile products for clients in government, ... Defense Information Systems Agency;
Read more

User-Centered Design, Inc.

The application was developed through a series of user centered design activities ... the U. S. Department of Commerce and the U.S. Agency for ...
Read more

7 things I learned working at a user-centred design agency ...

7 things I learned working at a user-centred design agency. ... Here are a few things that I have learned in my tenure at this wonderful agency.
Read more

User experience design - Wikipedia, the free encyclopedia

User experience design (UX, UXD, UED or XD) ... The term also has a more recent connection to user-centered design, human–computer interaction, ...
Read more

User-Centered Design: A Developer's Guide to Building User ...

User-Centered Design: ... and will also help the broader digital team at my agency to articulate the benefits of a user-centered approach. ...
Read more

usability.de - Case Study User-Centered Design Concordia ...

User-centered Design Concordia User Research und Prototyping Sales Application. ... By carrying out a card sorting with the agency staff, ...
Read more

User-centred design in alpha and beta - Gov.uk

User-centred design in alpha and ... Accept that you’ll design and ... (GDS recommend that you find participants through a recruitment agency)
Read more