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Use social media to make your presence known

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Information about Use social media to make your presence known
Health & Medicine

Published on March 14, 2014

Author: CureMDHealthcare

Source: slideshare.net

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Use social media to make your presence known
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Use social media to make your presence known © CureMD Healthcare

Social Media • Social media is a great tool to promote and market your practice in today’s world • It helps you connect with your stakeholders, patients, fellow physicians and allows you to stay updated with the latest buzz in the industry • Gone are the days when physicians thought they were great at their work, research studies, sophisticated EHR software, patient-first philosophy and thinking that they will be busy all day

Social Media • Spread the word – You need to do your marketing yourself in order to establish a client base – The most effective way to get new clients on your doorstep is through networking – You can start visiting other physician’s offices who work around you, introduce yourself to them, hand out business cards and any marketing/promotional material in order to get your name out there – Additionally, keep attending healthcare events, conferences, charity events and business events

Social Media • Use social media – Social networking websites such as Facebook and Twitter are a great help – They have almost become part of people’s daily routines and serve as means by which they keep track of their friends’ and family’s live – You can also have your Facebook account linked to your Twitter account so you won’t have to post everything twice – If you come across something newsworthy or something which you think will interest your audience, share it on your personal or business social media pages

Social Media • Be careful of what you share – Make sure you don’t come across as absurd or obnoxious – If your website, Facebook or Twitter posts are going to be all about promoting your practice only, no one is going to be interested in following your posts – You should spread awareness about the latest developments in healthcare, or any wellness tips that might be helpful for mitigating health concerns – Making your patients aware of your services is an important step towards bringing them to your practice – Educating a patient about the benefits of a particular product or service will have more impact than “selling” it to them

Social Media • Other than Facebook and Twitter, YouTube is another great avenue from which you can drive new business towards your practice • You can include educational lectures, patient testimonials and real time patient treatment videos • Many people choose their physician after watching their treatment videos online

Read more on blog.curemd.com • To read more on this topic, visit: • http://blog.curemd.com/use-social-media-to-make- your-presence-known/

CureMD Healthcare 55 Broad Street, New York, NY 10004 Ph: 212.509.6200 www.curemd.com Thank you!

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