Published on October 16, 2011
Using Digital Volunteers
Emergency Response Director
Why use volunteers?
1 Trillion Hours
@redcrosspilot The @redcross digital volunteers are on 4-hour shifts Role: to monitor questions about resources track trends keep track of important search terms related to disaster At the end of each shift, volunteers then provide valuable disaster operations reporting to improve situational awareness and best affect decision-making for American Red Cross operations and public information strategy.
@redcross pilot Preferred Capabilities: You have a personal Twitter account and you’re not afraid to talk with Red Cross stakeholders You’re adept at searching on Twitter You’re familiar with Red Cross relief efforts (or you’re willing to study CrossNet to become that way) Duties: Monitor Twitter for keywords like Redcross, “Red Cross”, #hurricane, #irene At the end of each 4-hour shift you’ll provide a short summary of the trends you’re seeing in conversations. Using your personal twitter account, you are asked to respond to any questions you feel comfortable with (the resources on CrossNet for Hurricane Irene are great for finding answers).
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