Use Gamification to Engage Channel Partners

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Information about Use Gamification to Engage Channel Partners
Technology

Published on March 19, 2014

Author: CMRChannelMgmt

Source: slideshare.net

Description

Incentivize and build a profitable relationship with your channel partners with gamification. Use game mechanics to track and reward partners with points and badges for social media marketing, product knowledge, and more. Drive your company's key performance indicators and establish greater communication between vendor and partner.

Computer Market Research, Ltd. | 9909 Huennekens St., Suite 110, San Diego, CA 92121 | www.computermarketresearch.com Channel Gamification Integration of Game Mechanics to Reshape Your Business A struggle in today’s channel is encouraging disengaged channel partners to actively promote your products. With gamification initiatives in place, you can effectively boost the morale of channel partners as well as simultaneously cushioning your overall financial health. At Computer Market Research, we provide you with a solution designed to configure to your business objectives. Drive your business’s key performance indicators, such as sales leads, product expertise, and marketing initiatives. In addition, establish more transparent communication goals between vendor and partner with behavior analysis and rewards for positive interactions. Benefits •Ease of system integration without a pre- existing CRM system •Visibility into gamification user activity •Identify key leaders and motivators •Access current and up-to-date information •Easy to use interface Features •Automatic push notifications for points and badges •Customizable game program setup •Ability to create ongoing activities or spur one- off events •Real-time updates on leaderboard statuses Premier Channel Management Solutions

Computer Market Research, Ltd. | 9909 Huennekens St., Suite 110, San Diego, CA 92121 | www.computermarketresearch.com Easy to Use Interface Channel gamification offers an intuitive platform that can effectively motivate channel partners while establishing vendor credibility and boosting your company’s bottom line. How it Works Optimized Work and Behavior Change • Participants are selected from contact databases or easily uploaded into the system • Challenges and actions are tailored to encourage business activities • Company can view how players interact with the game by viewing action submissions • Players are rewarded for their actions with points and badges that can be redeemable for real-life rewards Build Audience Targeted Business Activities Behavioral Analytics Feedback and Rewards

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