Published on February 22, 2014
Anchor Faculty: Mamata Rao Anindita Saha Apoorva Jain DRE Neelam Gulrajani Parul Joshi DDE Noopur IID Research Methodology 11 January 2013
Role of Refrigerators in Everyday Life
Purpose To identify patterns in usage To look for valuable insights To identify design opportunities, if any
? Alternate Uses of Refrigerators in typical households
Scope It involves the study of the surroundings of a refrigerator in a typical household Limitations Sample includes mostly families, hence homogenous due to time constraint Concentration on exteriors
Methods Photo Documentation Observation
Data Collected (Sample Size: 52 Households) Members Location Location of Fridge in terms of dynamics Categories Effects of Location on Usage Color
Data Classification Level 1 UTILITY FORGETTABLES EMOTIONAL DECORATIVE REMINDERS EATABLES
Data Classification Level 2
Color *Sample Size: 52 Households
Categories *Sample Size: 52 Households
Effects of Location on Usage *Sample Size: 52 Households
Location v/s No. of Members Members Members Members *Sample Size: 52 Households
Observations - Refrigerator tells the story of a household. - Magnets are properly aligned near the top, to keep them out of children’s reach. - Decorative pieces are again lined up near the top, i.e., at eye level. “Don’t panic - I’m just here for the stuff on your refrigerator”
- Refrigerators are an effective means of communication. - Magnets on the refrigerator have decorative, emotional or aspirational values.
Further Improvements Larger sample size More diversity in samples
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