Published on March 4, 2014
WHAT IS USABILITY AUDIT? An experts’ Usability review post scrutinizing workflows & tasks on an interface in order to improvise its overall user experience.
Is Meant for Websites/mobile websites/ mobile applications or any other interface Is Conducted by Usability Experts and UX Professionals Is the process of Auditing the interface from the users’ standpoint to identify the errors in the design, its causes and provide recommendations. Aims at Highlighting the right design approaches followed and improving the overall experience for the users of the interface.
Elements of Your Interface that we Scrutinize 1. Web Strategy 2. First Impression 3.Information Architecture 5. Interaction 6. Page Layout 7. Visual Identity 9. Web elements 10. Technology 11. Responsive 13. Accessibility 14. Emoticon Survey 15. Task Flows 4.Navigation 8. Content 12. Emotion and Perception
Can Help You A Great Deal Benefits of Usability Audit: •Creates a user friendly interface for the users •Eradicates issues which come in the way of ease of use •Identifies pain area in the task flows and design •Improves the overall User Experience
Case Studies Some Usability Audit cases taken up by Techved
FINDIT Mobile Website http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Serious error-De-emphasized Search The search is the prime functionality of the WAP because most of the users want to search as per their requirement rather than have a look at the offerings from the application. However, the application does not encourage users to use the search functionality. So it is extremely necessary to modify affordance of the existing search functionality. http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.
Recommendation-Space Constraint of the Search It is recommended to highlight the search box with visual treatment such as colored border/background, shadows etc. http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.
Serious error-Brand Communication The WAP does not communicate brand message because the brand tagline is missing. Even a title that clarifies its purpose could have worked but it is missing too. http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.
Recommendation- Brand Communication It is recommended to mention what the WAP is upto. A tagline or a title to the application is recommended. http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.
Serious error- Lack of Visual Aesthetics The common practice of form design in the mobile application is to maintain a single row of the fields as: • It looks visually appealing. • It gives more space to the fields when the labels and fields are maintained on the separate rows. http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.
Recommendation - Visual Aesthetics It is recommended to use a single row for each form field which is best suited for the mobile devices. http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.
FINDIT Mobile Apps Findit iOS Application http://www.techved.com/ Findit Android Application 2013 Techved Consulting India Pvt. Ltd.
Serious Error- Incomplete information ‘Search By Category’ does not specify by which categories the search will process on Home page. Users have to click on this option to know what categories are available. http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.
Recommendation- Complete Information There should be properly defined categories for search, as shown in Tripadvisor. http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.
Minor error- Missing heading The heading(Select Date) is not mentioned above the calendar. Users will not know that they can select date from here. Recommendation ‘Select Date’ heading should be present there. http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.
Recommendations for Home Screen Search bar with examples ,clear buttons and search icons within. Sticky Footers Home Sign In About Us Social networks Settings http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.
Unified Messaging Systems Mobile App http://www.techved.com/ 2013 Techved Consulting India Pvt. Ltd.
Serious error-No order of importance in dropdown menu The list in the Configure dropdown menu is not presented in order of importance. A normal flow would be a ‘Scenario’ occurs and the ‘Recipients’ will be forwarded ‘Messages’ through various ‘Channels’. http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.
Recommendation -Grouping similar terms In Privileges form, the modules are not grouped together which makes the form cluttered and functionally difficult to complete. It is recommended to use background color to distinguish the group. http://www.techved.com/ http://www.techved.com/ © 2013 2012 Techved Consulting Pvt. Ltd. @ Techved Consulting India Pvt. Ltd.
Right Approach- Prominently placed company’s logo The company’s logo and the branding text is prominently placed and it follows a common practice. It is placed on the top left corner of the page following a common practice. This approach is good and recommendable. http://www.techved.com/ © 2013 Techved Consulting India Pvt. Ltd.
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This report is part of the Usability and User Experience – Digital Marketing Template Files bundle. See Digital Marketing Template Files for more details.