Us Airways 1549 & Digital Crisis Management

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Information about Us Airways 1549 & Digital Crisis Management
News & Politics

Published on January 21, 2009

Author: Brendan

Source: slideshare.net

Description

This is a 'rough' timeline of select social media and online media activity surrounding the crash of US Airways flight 1549 on January 15, 2009. The timestamps, although somewhat accurate, are not absolute nor are they intended to reflect either positively or negatively on the actions of the authors/posters. Apologies for any major omissions. I should add that this is also restricted to the initial activity up to approx 9 AM on the morning of Jan 16, 2009. Video images caught of the crash itself (caught on security cameras) and other items are not included.

Online Crisis Audit: Analysis of the online response to crash of US Airways Flight 1549 January 15, 2009 Monitoring commenced at 4 pm ET (All datelines are ET) Brendan Hodgson, VP Digital, H&K Canada brendan.hodgson@hillandknowlton.ca

US Airways Flight 1549 3:49 PM ET *– first image appear on Flickr (within approx. 10 min of incident) * All times are approximate

US Airways Flight 1549 Circa 4:00 PM ET – traditional media reports begin feeding online

US Airways Flight 1549 4:05 PM ET – US Airways site

US Airways Flight 1549 4:07 pm – Online media coverage reaches 30+ articles/feeds in within minutes of crash

US Airways Flight 1549 4:12 pm – Within 30+ minutes, video pulled from online media coverage is posted to YouTube

US Airways Flight 1549 4:16 pm ET – Twitter moves into overdrive with hundreds of tweets on the crash

US Airways Flight 1549 4:21 pm ET – Multiple photostreams appear on Flickr

US Airways Flight 1549 4:22 pm ET – Up to 90+ articles online within 40+ min

US Airways Flight 1549 4:23 pm ET – US Airways site 45+ minutes after incident

US Airways Flight 1549 4:24 pm ET – Continued addition of photos to Flickr – 17+ added within the hour

US Airways Flight 1549 4:25 pm ET – Already mass coverage internet-wide, (‘000s of mentions across blogs, media, forums etc.)

US Airways Flight 1549 4:25 pm ET - Twit pic / iPhone – first mention of citizen photos through twitter

US Airways Flight 1549 4:30 pm ET – The definitive image of the crisis: taken by a Ferry commuter, posted to Twitter via Twitpic within initial minutes of incident

US Airways Flight 1549 4:30 pm ET – The definitive image of the crisis: the original twitter post as provided by Silicon Valley Insider

US Airways Flight 1549 4:30 pm ET - US Airways Site (intermittent service outages)

US Airways Flight 1549 4:30 pm ET – Site ads are removed from main corporate site

US Airways Flight 1549 4:33 pm ET – more images – Citizen and media- generated - begin aggregating across key sites

US Airways Flight 1549 4:38 pm ET – First statement hits US Airways site

US Airways Flight 1549 4:38 pm ET – First statement hits US Airways site

US Airways Flight 1549 4:40 pm ET – News articles hit 400+

US Airways Flight 1549 4:42 pm ET – Already more than 20+ videos on Youtube – primarily news coverage (no original video coverage)

US Airways Flight 1549 4:45 pm ET – FAA site / no mention of incident

US Airways Flight 1549 4:45 pm ET - already 180+ comments on national/major media article (USA Today)

US Airways Flight 1549 4:45 pm ET – Wikipedia tracking at speed of media

US Airways Flight 1549 4:45 pm ET – Wikipedia tracking at speed of media

US Airways Flight 1549 ONGOING – Live video streaming of passenger rescues / commentary / 3rd party experts etc.

US Airways Flight 1549 4:50 pm ET – Story leads on home page of virtually every major media website

US Airways Flight 1549 5:00 pm ET – 2nd statement from US Airways posted to site

US Airways Flight 1549 5:00 pm ET – 2nd statement from US Airways posted to site

US Airways Flight 1549 Approx 5:00 pm ET – Dark Site launched

US Airways Flight 1549 5:00 pm ET – updates continue to feed through major blogs / blog publications

US Airways Flight 1549 5:01 pm ET – personal impact statements – how they or people they know have been directly affected

US Airways Flight 1549 4:55 pm ET - articles appear on the online impact of the story – less than 1.5 hours after incident

US Airways Flight 1549 5:01 pm ET – 3rd party sites feed critical data related to incident (e.g. FlightAware’s tracking of the plane)

US Airways Flight 1549 5:09 pm ET – live streamed video press statement from CEO

US Airways Flight 1549 5:25 pm ET - 350+ comments within nearly 2 hours of incident

US Airways Flight 1549 5:45 pm ET – approx. thousands of blog mentions within 2+ hours

US Airways Flight 1549 5:55 pm ET - diversity of observations from Twitter – re. media calling for eye witnesses, spread of images, ambulance chasing lawyers, media analysis etc.

US Airways Flight 1549 6 pm ET - third statement posted by US Airways

US Airways Flight 1549 6 pm ET - third statement posted by US Airways

US Airways Flight 1549 6:05 pm ET – images continue to propagate across the web

US Airways Flight 1549 6:10 pm ET – ex-US Airways employee Twittering on accident – mis- identified as spokesperson / inadvertent brand-jacking(?)

US Airways Flight 1549 Approx 6:31 pm ET – Message posted to NYC.gov site

US Airways Flight 1549 6:35 pm ET – Pilot’s web site (found and disseminated via Twitter)

US Airways Flight 1549 Approx 6:30 pm ET – “Ambulance chasers” move online (3 hours after incident)

US Airways Flight 1549 6:30 pm ET – Fourth statement – transcript of CEO’s media statement posted online

US Airways Flight 1549 6:30 pm ET – Fourth statement – transcript of CEO’s media statement posted online

US Airways Flight 1549 Approx 7:00 pm ET – more photos emerge from citizen journalists

US Airways Flight 1549 By Approx 8:00 pm ET – additional images

US Airways Flight 1549 As of 8:30 pm ET- US Airways ET- FB group comes to life with messages

US Airways Flight 1549 AM– Day 2 AM Data pulled from Flightaware to create a map tracking the movements of the aircraft

US Airways Flight 1549 Day 2 – More than 39 Facebook groups celebrating the pilot

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