Unwrap The Secrets of Holiday Marketing

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Information about Unwrap The Secrets of Holiday Marketing

Published on December 1, 2008

Author: orthosynetics

Source: slideshare.net

Description

OrthoSynetics webinar on Holiday Marketing tips.

Angela Weber, Marketing Director Unwrap the Secrets to Holiday Marketing

Holiday Scrooge Holiday advertising can turn business owners into a scrooge Advertising costs are typically higher Market place is cluttered with retail advertisements Tis the season to be distracted

Holiday advertising can turn business owners into a scrooge

Advertising costs are typically higher

Market place is cluttered with retail advertisements

Tis the season to be distracted

Spreading Cheer Get your piece of the holiday fruit cake Consumers are in shopping mode and prepared to spend money Children are out on winter break Energy, buzz and excitement is in the air Pump up business from New Years Resolutions

Get your piece of the holiday fruit cake

Consumers are in shopping mode and prepared to spend money

Children are out on winter break

Energy, buzz and excitement is in the air

Pump up business from New Years Resolutions

My Gift To You Start Early Effectively Time Efforts to Avoid Clutter Holidays are about being more personal

Start Early

Effectively Time Efforts to Avoid Clutter

Holidays are about being more personal

A Sleigh Full of Ideas Reindeer Games New Years Resolutions Deck Your Website The Spirit of Giving Make a Referral List and Check it Twice Braces - the Gift that Lasts a Lifetime Special Delivery Spread Some Holiday Cheer

Reindeer Games

New Years Resolutions

Deck Your Website

The Spirit of Giving

Make a Referral List and Check it Twice

Braces - the Gift that Lasts a Lifetime

Special Delivery

Spread Some Holiday Cheer

Deck Your Website A Holiday Themed Website Promote holiday events Holiday promotions or special offers Change photography to be season appropriate Make sure your site is optimized and ready to benefit from online shoppers

A Holiday Themed Website

Promote holiday events

Holiday promotions or special offers

Change photography to be season appropriate

Make sure your site is optimized and ready to benefit from online shoppers

Deck Your Website

The Spirit of Giving Appeal to the Spirit of the Season Be charitable Team up with patients and referring offices Generate goodwill PR opportunity Coats for Kids, Toys for Tots, Can Food Drives, Double Smiles Event

Appeal to the Spirit of the Season

Be charitable

Team up with patients and referring offices

Generate goodwill

PR opportunity

Coats for Kids, Toys for Tots, Can Food Drives, Double Smiles Event

Make a List and Check it Twice Referring doctor strategy Timing Gift Suggestions (wrapping paper, branded gifts, wreaths, etc.) List strategy

Referring doctor strategy

Timing

Gift Suggestions (wrapping paper, branded gifts, wreaths, etc.)

List strategy

Make a List and Check it Twice

Braces - the Gift that Lasts a Lifetime Give the gift that lasts Promote gift certificates Provide special holiday packaging

Give the gift that lasts

Promote gift certificates

Provide special holiday packaging

Special Delivery Direct Mail Seasons Greetings Holiday Email Send a holiday offer via email Highlight services and special promotions Include time sensitive offer

Direct Mail

Seasons Greetings

Holiday Email

Send a holiday offer via email

Highlight services and special promotions

Include time sensitive offer

Spread Some Holiday Cheer Giving Thanks Holiday Parties Open House Events Santa Clause Visits Visit your referring offices to delivery goodies dressed as Santa Have Santa visit your office

Giving Thanks

Holiday Parties

Open House Events

Santa Clause Visits

Visit your referring offices to delivery goodies dressed as Santa

Have Santa visit your office

Reindeer Games Holiday Contests and Promotions In-office contests Calendar of smiles Mall madness On the 12 th Day of Christmas my Orthodontist gave to me… For each referral or consultation during 12 days of Christmas give a special gift

Holiday Contests and Promotions

In-office contests

Calendar of smiles

Mall madness

On the 12 th Day of Christmas my Orthodontist gave to me…

For each referral or consultation during 12 days of Christmas give a special gift

New Year’s Resolutions Capture the excitement of the new year Resolve to Smile More Reflect and Set Goals for the Future Create a message of reflection Send an email, letter or post a message on your website

Capture the excitement of the new year

Resolve to Smile More

Reflect and Set Goals for the Future

Create a message of reflection

Send an email, letter or post a message on your website

Organize your efforts Divide and Conquer Holiday Marketing Calendar

Divide and Conquer

Holiday Marketing Calendar

Happy Holidays! Angela Weber OrthoSynetics, Marketing Director 888-622-7645 [email_address]

Angela Weber

OrthoSynetics, Marketing Director

888-622-7645

[email_address]

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