UNT Visual Journalism Overview[1]

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Information about UNT Visual Journalism Overview[1]

Published on February 9, 2009

Author: bedstuyguy

Source: slideshare.net

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What Makes Good Photographs

Convergence: In Print, On Air, Online Media Convergence & Visual Journalism Presented by: Neil Foote

What We’re Doing Today Who am I: DotCom Poster Child Evolution of Convergence ‘ Disruptive Change’ Changing Habits What You Need To Know The Prototype Multimedia Newsroom Your Questions…

Who am I: DotCom Poster Child

Evolution of Convergence

‘ Disruptive Change’

Changing Habits

What You Need To Know

The Prototype Multimedia Newsroom

Your Questions…

Who Am I? A Prototype of Convergence Newspaper Journalist Industry Association Exec Newspaper Advertising Interactive Media Strategist Internet Pioneer Public Relations Print, Online and Broadcast: Combining Journalism & Business Entrepreneur

Back in the day, when… The Internet was the “Information Superhighway” Dilbert, the comic strip, was The Gospel Innovation first, profits later If you build it [a website], they will come

The Internet was the “Information Superhighway”

Dilbert, the comic strip, was The Gospel

Innovation first, profits later

If you build it [a website], they will come

The Old Days (circa 1946)

Evolution of Convergence The ‘Good Ole’ Days (circa 1994) “ Protect & Defend Your Market” Today “ Protect, Defend, Extend – Your Market & Your Brand

The ‘Good Ole’ Days (circa 1994)

“ Protect & Defend Your Market”

Today

“ Protect, Defend, Extend –

Your Market & Your Brand

Evolution of Convergence The Old Days: Newspapers, Broadcast, Internet as three distinct media organizations Readers, listeners and viewers Today Newspapers, Broadcast, Internet as a coordinated media company Tomorrow Newspapers, Broadcast, Internet as converged information companies

The Old Days:

Newspapers, Broadcast, Internet as three distinct media organizations

Readers, listeners and viewers

Today

Newspapers, Broadcast, Internet as a coordinated media company

Tomorrow

Newspapers, Broadcast, Internet as converged information companies

 

Digital Media Evolution Static Web pages Animated graphics/flash Streaming Broadband Podcasts V-Casts Blogs Wikipedia Craigslist

Static Web pages

Animated graphics/flash

Streaming

Broadband

Podcasts

V-Casts

Blogs

Wikipedia

Craigslist

Media’s Evolution Phase I Phase II Phase III What’s Next???

Breaking News – 21 st Century Style Benazir Bhutto Shooting http://www.cnn.com/video/#/video/world/2007/12/30/verjee.bhutto.new.video.cnn?iref=videosearch Michael Vick’s confession http://www.ajc.com/multimedia/content/multimedia/video/index.html?clip=28314 Virginia Tech Shooting How did you first hear about it? http://www.youtube.com/watch?v=C_q0D6E6-30 Presidential Campaign Announcements Sen. Clinton: http://www.youtube.com/watch?v=d0br6s7NkfA Sen. Obama: http://www.youtube.com/watch?v=OAdhMLaEWLM London – Heathrow Bombing – June ‘07 http://www.youtube.com/watch?v=Anim-oglCwc Iraq: Hussein’s Hanging

Benazir Bhutto Shooting

http://www.cnn.com/video/#/video/world/2007/12/30/verjee.bhutto.new.video.cnn?iref=videosearch

Michael Vick’s confession

http://www.ajc.com/multimedia/content/multimedia/video/index.html?clip=28314

Virginia Tech Shooting

How did you first hear about it?

http://www.youtube.com/watch?v=C_q0D6E6-30

Presidential Campaign Announcements

Sen. Clinton: http://www.youtube.com/watch?v=d0br6s7NkfA

Sen. Obama: http://www.youtube.com/watch?v=OAdhMLaEWLM

London – Heathrow Bombing – June ‘07

http://www.youtube.com/watch?v=Anim-oglCwc

Iraq: Hussein’s Hanging

Breaking News – 21 st Century Style The Networks and Newspapers v. User-generated content “ Hot/cold type v. Cell Phone video” Social Networks The ‘You Tube Generation’

The Networks and Newspapers v. User-generated content

“ Hot/cold type v. Cell Phone video”

Social Networks

The ‘You Tube Generation’

Where Do You Get Your News? The Daily Show Conan O’Brien MySpace Blogs You Tube AOL’s Uncut Video Podcasts V-Casts Wikipedia My Friend told me …. Via email, text msg, IM?

The Daily Show

Conan O’Brien

MySpace

Blogs

You Tube

AOL’s Uncut Video

Podcasts

V-Casts

Wikipedia

My Friend told me …. Via email, text msg, IM?

"Convergence is dead. There is no more analog. It's just digital. Because of that, content can be anywhere, go anywhere and do anything, and that changes everything." -- Mark Cuban on Convergence MediaWeek, "A Convergence Zone - Cable's Niche Brands Perfect For Multiple Platforms," April 2006.

"Convergence is dead. There is no more analog. It's just digital. Because of that, content can be anywhere, go anywhere and do anything, and that changes everything."

-- Mark Cuban on Convergence MediaWeek, "A Convergence Zone - Cable's Niche Brands Perfect For Multiple Platforms," April 2006.

The Convergence ‘Life Cycle’ The Retreaters “ It will go away!” The TipToers “ Let’s do just enough without anyone seeing us bleed.” The Head-Firsts “ Let’s throw whatever we can at it. This is the future.”

Disruptive Change ‘ Disruptive Innovation’ impacting all forms of media Forcing traditional media to ‘adapt’ or ‘die’ – ‘Newspapers Next’ Howard Weaver, VP/News, McClatchy Newspapers: “ You look at the choices that face journalists today. You can give up, you can hunker down and bleed, or you can fight back. Well, I want to fight back.” - Source: “Adapt or Die”, by Rachel Smolkin, American Journalism Review, June/July 2006.

‘ Disruptive Innovation’ impacting all forms of media

Forcing traditional media to ‘adapt’ or ‘die’ – ‘Newspapers Next’

What’s Going On? Insatiable desire for information: Anytime, anywhere on any device Lifestyles/schedules Time-shifting Exponential growth in technology Methods of distribution Devices

Insatiable desire for information:

Anytime, anywhere on any device

Lifestyles/schedules

Time-shifting

Exponential growth in technology

Methods of distribution

Devices

Changing the Definitions ‘ Readers/Viewers/Listeners, now ‘Consumers’ Newspapers, Magazines, Websites, TV programs, now ‘products’ ‘ News’ companies to ‘information companies’ ‘ Ivory Tower’ journalism is replaced by user-generated content rules Pressure to generate better ROI from investors

‘ Readers/Viewers/Listeners, now ‘Consumers’

Newspapers, Magazines, Websites, TV programs, now ‘products’

‘ News’ companies to ‘information companies’

‘ Ivory Tower’ journalism is replaced by user-generated content rules

Pressure to generate better ROI from investors

CNN Headline News Financial News Sports Illustrated TimeWarner Magazines People Time Fortune Money RoadRunner (Cable Modem) Cable TV Systems Programming Networks: Online, In Print, On Air Movies Warner Bros New Line Music Warner Music Group TMZ.com

CBS Viacom VH1 Comedy Central Paramount Pictures Networks: Online, In Print, On Air MTV Networks Nickelodeon BET Networks Country Music TV Rhapsody Dreamworks

Types of Convergence Storytelling or presentation: Using digital tools to create new forms of story telling. Print Broadcast Internet

Storytelling or presentation: Using digital tools to create new forms of story telling.

Types of Convergence Storytelling or presentation: Using digital tools to create new forms of story telling. Linear v. non-linear stories Print Broadcast Internet

Storytelling or presentation: Using digital tools to create new forms of story telling.

Linear v. non-linear stories

The ‘Visual’ Journalist Reporter Writer Still/Video Photographer Storyteller

Understanding The Roles Reporter Writer Storyteller Still/Video Photographer

Reporter

Writer

Storyteller

Still/Video Photographer

The Brave New World: What is it? “ Convergence frightens many people who wonder whether their current skill sets have prepared them for -- or will even be needed in -- that great undiscovered country, the future.” - Forrest Carr, news director, WFLA, Tampa, FLA

“ Convergence frightens many people who wonder whether their current skill sets have prepared them for -- or will even be needed in -- that great undiscovered country, the future.”

- Forrest Carr, news director, WFLA, Tampa, FLA

Today Tampa Tribune WFLA-TV & TBO.com

 

The ’21 st Century” Journalist Newsroom of the future: A prototype: http://www.newsplex.org/prototype/index.shtml

What is a Visual Journalism? Photos Video Slide Shows Graphics Maps Text

Photos

Video

Slide Shows

Graphics

Maps

Text

Case Studies Belo Corporation: Newspapers, Cable, TV, Internet 20 TV stations, 4 newspapers, 2 regional TV networks, 30 websites Publicly traded, 7,100 employees, $1.6bn revenues

Belo Corporation: Newspapers, Cable, TV, Internet

20 TV stations, 4 newspapers, 2 regional TV networks, 30 websites

Publicly traded, 7,100 employees, $1.6bn revenues

Belo Corporation

The challenge: at Belo Gaining acceptance to ‘new media’ Traditional v. New Print v. Broadcast v. Online Integration v. Separate Cannibalization

Gaining acceptance to ‘new media’

Traditional v. New

Print v. Broadcast v. Online

Integration v. Separate

Cannibalization

Case Study Radio One/REACH Media Inc. Radio, Internet, Cable TV, Satellite Radio, Talk Network 70 radio stations Major website: BlackAmericaWeb.com Tom Joyner Morning Show: nation’s #1 urban syndicated morning show Publicly traded, $500mm revenues

Radio One/REACH Media Inc.

Radio, Internet, Cable TV, Satellite Radio, Talk Network

70 radio stations

Major website: BlackAmericaWeb.com

Tom Joyner Morning Show: nation’s #1 urban syndicated morning show

Publicly traded, $500mm revenues

Radio One/Reach Media The Internet TomJoyner.com Special Events Fantastic Voyage Black Colleges The Tom Joyner Foundation Radio The Tom Joyner Morning Show BlackAmericaWeb.com Leverage the Insights and Power of TJ Reach Live Entertainment The Sky Shows

The challenge: at Radio One REACH Gaining acceptance to ‘new media’ Traditional v. New Broadcast (radio, TV) v. Online Integration v. Separate Leverage, extend brand Cannibalization

Gaining acceptance to ‘new media’

Traditional v. New

Broadcast (radio, TV) v. Online

Integration v. Separate

Leverage, extend brand

Cannibalization

The Opportunity “ We reach many more people than ever before, and have a much larger impact. ....I'm a little concerned that all the cost-cutting might make it difficult in some places, but public-service journalism is good business because people read it." .” Dean Baquet, Washington Bureau Chief, The New York Times

“ We reach many more people than ever before, and have a much larger impact. ....I'm a little concerned that all the cost-cutting might make it difficult in some places, but public-service journalism is good business because people read it." .”

Dean Baquet, Washington Bureau Chief,

The New York Times

The Opportunity - Consumers More forms of communication More devices by which to distribute and receive content Greater access to information Immediacy Content generated from everywhere Enhanced ability for storytelling

More forms of communication

More devices by which to distribute and receive content

Greater access to information

Immediacy

Content generated from everywhere

Enhanced ability for storytelling

 

The Opportunity - Media Coordination of all business entities Establish methods to respond to competition more quickly Consider all forms of media as a way to distribute content and provide opportunities for advertisers Offer readers & viewers alternative ways to get content Opportunities for new sources of revenue

Coordination of all business entities

Establish methods to respond to competition more quickly

Consider all forms of media as a way to distribute content and provide opportunities for advertisers

Offer readers & viewers alternative ways to get content

Opportunities for new sources of revenue

The Tampa Project Media General: The Tampa Tribune & WFLA-TV http://www.mediageneral.com/newscenter/index.htm News organizations joined forces to deliver news in print, on air and online Spurred creativity for more innovative news gathering Increased incremental revenue through integrated sales & marketing efforts

Media General: The Tampa Tribune & WFLA-TV

http://www.mediageneral.com/newscenter/index.htm

News organizations joined forces to deliver news in print, on air and online

Spurred creativity for more innovative news gathering

Increased incremental revenue through integrated sales & marketing efforts

Other examples The Orlando Sentinel 24-hour local cable news channel has ‘multimedia editors’ StarTribune.com Hired a TV photographer and producer as multimedia reporters The Indianapolis Star & WTHR-TV Share a ‘director of news partnerships” From the recent past: Digital Convergence: CueCat

The Orlando Sentinel

24-hour local cable news channel has ‘multimedia editors’

StarTribune.com

Hired a TV photographer and producer as multimedia reporters

The Indianapolis Star & WTHR-TV

Share a ‘director of news partnerships”

From the recent past:

Digital Convergence: CueCat

What You Need to Know Nail down the basics: Reporting Writing Editing Ethics and media law Research techniques Specialized knowledge such as business, finance, law, science, health, aging, and the environment. Source: “Can Convergence Float?”, by Robert J. Haiman, president emeritus, The Poynter Institute, http://poynteronline.org

Nail down the basics:

Reporting

Writing

Editing

Ethics and media law

Research techniques

Specialized knowledge such as business, finance, law, science, health, aging, and the environment.

Source: “Can Convergence Float?”, by Robert J. Haiman, president emeritus, The Poynter Institute, http://poynteronline.org

What You Need to Know Digital Imaging Shooting digital pictures Adobe Photoshop Audio/Visual Equipment DATs, Digital Camcorders, Editing audio/video Researching on the Web Finding credible sources on the web

Digital Imaging

Shooting digital pictures

Adobe Photoshop

Audio/Visual Equipment

DATs, Digital Camcorders,

Editing audio/video

Researching on the Web

Finding credible sources on the web

Useful links Poynter Institute http://poynter.org Convergence Chaser: Poynter newsletter Convergence: The Journal of New Media Technologies http://www.luton.ac.uk/Convergence/ USC – Digital Commerce Center http://www.ec2.edu/final/dccenter/mc/

Poynter Institute

http://poynter.org

Convergence Chaser: Poynter newsletter

Convergence: The Journal of New Media Technologies

http://www.luton.ac.uk/Convergence/

USC – Digital Commerce Center

http://www.ec2.edu/final/dccenter/mc/

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