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Unplug Now

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Information about Unplug Now

Published on June 12, 2008

Author: EnriqueAllen

Source: slideshare.net

Description

Stanford University Peace Innovation class presentation. Please visit peace.stanford.edu for more info. Contact enrique.allen@stanford.edu with questions. Thank you!
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Unplug Now twitter.com/unplugnow Stanford University CS377P Daisuke Iizawa Keng-Teh Min Enrique Allen Greg Schwartz

1 simple action

Unplug any unused appliance near you today

Why? According to PG&E, if everyone in the United States unplugs his or her unused electronic appliances, it's like taking 8.5 million cars off the road Wow… we can save energy and prevent unnecessary global warming with one simple action

According to PG&E, if everyone in the United States unplugs his or her unused electronic appliances, it's like taking 8.5 million cars off the road

Wow… we can save energy and prevent unnecessary global warming with one simple action

 

Antecedents to Peace People working together Interconnectedness Energy sustainability

People working together

Interconnectedness

Energy sustainability

Process Facebook week-long event Twitter account 100 HITs on Amazon Mechanical Turk paying users $0.2/per uploaded picture of unplugged appliance to Facebook event

Facebook week-long event

Twitter account

100 HITs on Amazon Mechanical Turk paying users $0.2/per uploaded picture of unplugged appliance to Facebook event

Tweet “@unplugnow [appliance]” Update Facebook status “ unplugnow [appliance]” OR Step 1 Step 2 *HITs upload picture of unplugged appliance

Metrics for ATPs How many people join Facebook event How many people follow Twitter account How many people actually unplug something- based on public tweets and Facebook status message updates Estimated carbon emissions avoided

How many people join Facebook event

How many people follow Twitter account

How many people actually unplug something- based on public tweets and Facebook status message updates

Estimated carbon emissions avoided

Results “ Attended” Facebook event: 35 (12.9%) Twitter followers: 4 HITs completed: 2 Unplugged appliances: 22 Estimated carbon emission avoided in 1 day: ~2 kg Hypothetical carbon emissions avoided yearly: ~ 726 kg if constant participation rate *According to E-Day, unplugged phone charger when not in use = annual saving of 10 pounds and 33 kilograms of carbon emissions off of your annual CO2 total

“ Attended” Facebook event: 35 (12.9%)

Twitter followers: 4

HITs completed: 2

Unplugged appliances: 22

Estimated carbon emission avoided in 1 day: ~2 kg

Hypothetical carbon emissions avoided yearly:

~ 726 kg if constant participation rate

What worked? Exchanging comments on Facebook invite wall Sending mobile photos with twitpic.com

Exchanging comments on Facebook invite wall

Sending mobile photos with twitpic.com

Limitations Did not scale beyond personal ties No feedback loop after status update No tweets despite rsvp to attend Facebook event No spontaneous followers on twitter HIT required Facebook account No scalable analysis of Facebook status

Did not scale beyond personal ties

No feedback loop after status update

No tweets despite rsvp to attend Facebook event

No spontaneous followers on twitter

HIT required Facebook account

No scalable analysis of Facebook status

Lessons Learned Must use cue to trigger behavior change- eg SMS reminder to unplug Facebook group has more potential for continued engagement Must engage lead Twitter users and actively follow other users Make HIT simpler Provide feedback/progress for participants- X amount of carbon emissions avoided today

Must use cue to trigger behavior change- eg SMS reminder to unplug

Facebook group has more potential for continued engagement

Must engage lead Twitter users and actively follow other users

Make HIT simpler

Provide feedback/progress for participants- X amount of carbon emissions avoided today

Unplug Now twitter.com/unplugnow Stanford University CS377P Daisuke Iizawa Keng-Teh Min Enrique Allen Greg Schwartz

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