United

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Information about United
Education

Published on April 24, 2008

Author: Umberto

Source: authorstream.com

HISTORY:  HISTORY 1920’s - United Airlines Transportation Corporation 1931 - UAL management company 1934 - Airmail Act Financial condition:  Financial condition Management changes and misguided forecasts Ordering too many airplanes Employee ownership July 12, 1994: plan to be largest employee owned corporation EPS and growth Slide4:  Industry Environment and Five Forces Evaluation throughout history Competitors New Entrants, Entry barriers Substitutes Suppliers Buyers Slide5:  Diversification and Integration Air Canada Buytravel.com Macro Environment Local National Global Slide6:  “To be recognized worldwide as the airline of choice.” Tangible resources (land buildings, plants or equipment). Intangible resources (brand names, reputation, patents and technological or marketing know-how) Slide7:  Intangible resources. UAL.com Downloadable Flight Timetables Flight Paging Slide8:  “Customer Service Best Practices” = Differentiators Mobile Chariots Gate Readers Bulls eye SkyPath Program Aircraft Scheduling Automation Project (ASAP) Slide9:  Organizational Culture Safety Enhanced Ground Proximity Warning System (EGPWS) Reinforcement of all cockpit doors Olympic Security Measures U.S. Air Marshals Innovation Open Communication Ownership Current Strategy:  Current Strategy Business-level Strategy Economy Plus Mileage Plus and with VISA Global Strategy Star Alliance Corporate Strategy Launch business-jet business Evaluation of strategic fit with internal organization:  Evaluation of strategic fit with internal organization United employees own over 50% of UAL The pilots alone own over 25% of UAL’s common stock Recommendations for UAL:  Recommendations for UAL September 11, 2001 Maintaining Competitive Advantage Customer Responsiveness Cost Reduction Security

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