Unit 1 research methods worksheet

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Information about Unit 1 research methods worksheet

Published on April 30, 2014

Author: thomasrayner

Source: slideshare.net

Unit 1: P1, M1, D1 Why would you complete research if you were creating a new media product? • To find out if your target audience would buy your product • To find out how much you could sell your product for • To find out how to make your product more appealing to your target audience • To find out how to market your product to your target audience Method Definition Advantage Disadvantage Primary Primary research is when researcher use questionnaires and survey from the public to understand what the public like which is then used to improve a product. The advantages for primary research is can be specify for example “ what don’t you like about this product?” this help the producer to understand they would improve their product. he disadvantages of primary research is that is cost a lot to run. Also it is very time consuming because there a range of different part to complete which makes the results less accurate. Secondary Secondary is when researcher use ready collect data from magazine, newspaper and books. So they use this research instead getting their own research. The advantages of secondary research are that it cost affective also it has easy access. Also it gives a more detailed for the primary research. The disadvantages of secondary research are that it the quality of the information that is given is the best. The reason why it is not is because they taking it from magazines which would be out of date. Quantitative To quantify data and generalize results from a sample to the population of interest This will give researchers a good idea of when to show something, where to show it( on tv) or if it’s a magazine/ paper how much to set the price at and what shops to sell it too results are limited as they provide number/statistical descriptions rather than detailed/worded answers and generally provide less accounts of someone’s view on something Qualitative It is used to get a greater understanding of reasons, opinions, and motivations of why people do something. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. it will be easier to gain a better understanding of the target market because the types of questions that are asked are worded easily so it will be easy to answer. It's not a research method that allows for statistical data but that can easily be overcome by adding in other research methods (numbers eg: bar chat, pie chart etc..) to back up your answers/research

Unit 1: P1, M1, D1 What research methods did you use when completing the assignments in year 11 (Unit 18 Advertising and Unit 21 Media Project? (e.g. primary, secondary, qualitative, quantitative) The research methods that I used in my year 11 work were PRIMARY, SECONDARY AND QUALITATIVE. The primary and secondary were the two main methods that I used. For example I used primary in my unit 18 finding out about the different adverts to give me inspiration form my own advert, and I used primary in my unit 21 to find different types and analysis of the different pictures and secondary for magazine formats and analysis in more depth and qualitative by asking people on what they think is a better idea and what they like better ( as shown on my pre-production work) so I had to form graphs and tables for that. What research techniques did you use when completing the assignments in year 11 (Unit 18 Advertising and Unit 21 Media Project? (e.g. using the library, the internet, watching videos, reading info, recces, practises, plans etc) The techniques that I used were the internet( for research and to get the photos for analysing and decoration)( for both unit 21 and 18) I used some leaflets and magazines so I can get a rough Idea so I can get a rough idea of how I wanted my unit 21 magazine spread to look like( only for unit 21) I used videos to give me a better understanding of how videos are edited so it may give me some useful tips of how to edit my advert(only for unit 18) they’re there main research techniques that I used during my unit 18 and 21 projects. How did you collate, store and use the information trail for Units 18 and 21? (e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?) Everything that I needed to keep I kept in my folders either unit 18 or folder unit 21. I kept on screen grabbing my work as I went along as I built and contracted my final pieces so I could add it into my evaluation I also saved all of the imperfections that I either changed or adapted so I had something else to talk about in my evaluation and so I can evaluate my own work to get me a higher grade

Unit 1: P1, M1, D1 How and why might you use the four research methods in a real life situation? For example if you worked for the BBC and were tasked with creating a new reality TV show how might you use the four research methods to help? If I worked for the BBC I would first go out into the public and would use primary research to find out what the people want. I would first come up with some new ideas for a show and find out what the majority want. However this is very time consuming and you don’t get through many people in a long time. Then I would try and use some quantitative research to expand my search for what people want and what they will enjoy. Then to finish off my research I would do some Qualitative research so we could get a greater understanding on what our target is and how we should go and aim our show at.

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