Published on March 13, 2014
MOBILE BUILT FOR BRANDS February 10th, 2013
STANDOUT MOBILE EXPERIENCES Offering brands premium environments, creative formats, & targeting
ENGAGING & INTERACTIVE FORMATS Through sight, sound, & motion elements Tablet and Smartphone across only mobile optimized websites and apps Undertone Mobile formats include: Animated Banners Rich Media (Expandables) Interstitials Video IAB Mobile Rising Stars
BESPOKE CREATIVE RESOURCE Assisting agencies when needed, from concept to production Experienced agency-built creative team Specifically design for touch- enabled devices Produce in HTML5 and Responsive Design Partner with leading mobile rich media companies
REACHING YOUR AUDIENCE THROUGH TARGETING Enhanced 3rd Party Data Integrations
ENGAGING MOBILE FORMATS
RICH MEDIA IN MOBILE Retail category examples Tap-to-Expand Store Locator Dynamic Integration Weather Index Interstitials
SUPPORTING ALL 5 MOBILE RISING STARS 79%INTERACTION RATE HIGHER VS. STANDARD MOBILE ADS IAB & ComScore Research, June 2013
EXTENDING VIDEO ACROSS SCREENS IN-STREAM INTERSITITAL RICH MEDIA WITH VIDEO Brands expect video agnostic approach
INTRODUCING SCREENSHIFT™ LEAVE BEHIND RESPONSIVE DESIGN MULTI-SCREEN AUTOMATIC PUSHDOWN
SEAMLESS CROSS-SCREEN DELIVERY Native Functionality and Social Features Multiple Panels/Tabs Photo Slideshow HTML5 Video Twitter & Instagram Feeds Facebook ‘Like’ & ‘Tweet This’ Buttons Click-to-Call (smartphone) Element & Text Animations Countdown Clock
SCREENSHIFT PERFORMANCE CTR INTERACTION RATE COMPLETION RATE REOPEN RATE OVERALL 1.82% 3.95% 72% 3.1% DESKTOP 0.99% 3.41% 70% 3.4% TABLET 2.71% 5.46% 66% 3.9% SMARTPHONE 4.88% 5.47% 89% 1.3% After several dozen campaigns
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New York • April 17, 2013 • Undertone, which creates digital advertising solutions for brands, today announced the appointment of Sal Candela as ...
Undertone Mobile Undertone's mobile offering allows advertisers to create complementary campaigns across PCs, smartphones, and tablets. Undertone Video
Undertone Names Sal Candela Global VP, Agency Strategy and Partnerships Candela Brings Deep Mobile and Agency Strategic Experience to Global Role
Undertone, a leader in cross-screen digital advertising solutions for brands, today announced the promotion of Sal Candela to Global VP, Agency Strategy ...
Undertone today announced the promotion of Sal Candela to Global VP, Agency Strategy and Partnerships.
Undertone combines the best creative, context, people and technology to create standout brand experiences that span the screens – and deliver results.
Perion Acquires Ad Firm Undertone for ... Undertone has a strong focus on mobile and ... will result in a broad offering of unique capability for ...
Perion Acquires Undertone. ... Enhances mobile footprint ... We share the vision as to the industry’s need for a strong offering, ...
... today announced the promotion of Sal Candela to Global VP, Agency Strategy and Partnerships. ... Undertone's mobile ... Undertone's mobile offering ...
Perion Acquires Undertone. Positioning Perion as a Leader in High-Quality Advertising Solutions for Brands and Publishers