Undertone Mobile Offering

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Information about Undertone Mobile Offering
Career

Published on March 13, 2014

Author: airkildare

Source: slideshare.net

MOBILE BUILT FOR BRANDS February 10th, 2013

STANDOUT MOBILE EXPERIENCES Offering brands premium environments, creative formats, & targeting

ENGAGING & INTERACTIVE FORMATS Through sight, sound, & motion elements Tablet and Smartphone across only mobile optimized websites and apps Undertone Mobile formats include: Animated Banners Rich Media (Expandables) Interstitials Video IAB Mobile Rising Stars

BESPOKE CREATIVE RESOURCE Assisting agencies when needed, from concept to production Experienced agency-built creative team Specifically design for touch- enabled devices Produce in HTML5 and Responsive Design Partner with leading mobile rich media companies

REACHING YOUR AUDIENCE THROUGH TARGETING Enhanced 3rd Party Data Integrations

ENGAGING MOBILE FORMATS

RICH MEDIA IN MOBILE Retail category examples Tap-to-Expand Store Locator Dynamic Integration Weather Index Interstitials

SUPPORTING ALL 5 MOBILE RISING STARS 79%INTERACTION RATE HIGHER VS. STANDARD MOBILE ADS IAB & ComScore Research, June 2013

EXTENDING VIDEO ACROSS SCREENS IN-STREAM INTERSITITAL RICH MEDIA WITH VIDEO Brands expect video agnostic approach

SCREENSHIFT

INTRODUCING SCREENSHIFT™ LEAVE BEHIND RESPONSIVE DESIGN MULTI-SCREEN AUTOMATIC PUSHDOWN

SEAMLESS CROSS-SCREEN DELIVERY Native Functionality and Social Features Multiple Panels/Tabs Photo Slideshow HTML5 Video Twitter & Instagram Feeds Facebook ‘Like’ & ‘Tweet This’ Buttons Click-to-Call (smartphone) Element & Text Animations Countdown Clock

SCREENSHIFT PERFORMANCE CTR INTERACTION RATE COMPLETION RATE REOPEN RATE OVERALL 1.82% 3.95% 72% 3.1% DESKTOP 0.99% 3.41% 70% 3.4% TABLET 2.71% 5.46% 66% 3.9% SMARTPHONE 4.88% 5.47% 89% 1.3% After several dozen campaigns

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