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Understanding your market with new demographic insights (webinar)

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Information about Understanding your market with new demographic insights (webinar)
Social Media

Published on February 26, 2014

Author: brandwatchsocial

Source: slideshare.net

Description

Demographic Insights from Brandwatch allows you to find out more about the online authors talking about your brand, including their gender, profession, interests and location.

Find out more here: http://bit.ly/1jAsX14
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Understanding your community: Getting to know the people behind the buzz Jasmine Jaume Product Marketing Manager Nate Walton Data Scientist jasmine@brandwatch.com @tales_of_cake nate@brandwatch.com @molten_tofu

• Understanding your audience • Why are demographics useful • What can demographics tell you • Live demo • Q&A #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 2

Don’t be shy/ We’d love your participation • Ask questions in the session chat • Tweet about our discussion: @brandwatch #brandwatchtips A copy of this presentation and a recording of this webinar will be made available after the webinar #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 3

What is a community? #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 4

Why are demographics useful? #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 5

#brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 6

#brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 7

#brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 8

What can demographics tell you? #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 9

New or unexpected audiences #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 10

The interests and professions of your audience #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 11

Which content is resonating #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 12

Topics of conversation in different segments #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 13

Gender Profession Interests Location #brandwatchtips Individual or Organisation? © 2014 Brandwatch | www.brandwatch.com | 14

Some live examples #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 15

Q&A #brandwatchtips © 2014 Brandwatch | www.brandwatch.com | 16

www.brandwatch.com/blog Email contact@brandwatch.com Web www.brandwatch.com Google+ plus.google.com/+Brandwatch1 Facebook www.facebook.com/Brandwatch Twitter @brandwatch

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