Published on July 11, 2016
1. Understanding the dynamics of content publishing in the digital ecosystem: The Regulatory Perspec:ve Eng. Leo K. BorueA Director/Mul:media Services
2. Publishing in the Digital Ecosystem CONSUMER Managed On demand DISTRIBUTION Controlled Open PRODUCTION Formal Informal The most important change is the replacement of the controlled model with an open model in the distribu:on.
3. • Mobility and ﬂexibility increasingly inﬂuences the way we consume content. • Service Penetra:on (CA returns): Mobile (83%), Internet (64%), Broadband (10.8%) • IPSOS survey 2015: Ø 11.8m (50% of phones) feature/smartphones. Ø 74% of households with mobile vs. 36% with TV. • Increased access to internet/broadband. • Digi:za:on of content. • Rise in User Generated content – Bloggers. Drivers for Digital ecosystem
4. • Consumers have greater choice in accessing informa:on. • Opportunity to create and distribute content over numerous pla_orms. • Oﬀers increased reach of audiences and markets for content consump:on. • Op:mising fragmented/niche audiences for targeted content/adver:sing. • Op:mise exis:ng resources. • Interac:ve content – feedback and reviews. Beneﬁts of digital ecosystem
5. Challenges in the Digital Ecosystem • Piracy – ease of accessibility of content makes protec:on against piracy more challenging. • More risk – challenge to be consistent in how your content is being represented on all the pla_orms. • Fair Revenue sharing/licensing models for new publishers in digital pla_orms. • More “winner-‐takes-‐all” behaviors than in the analogue walled ecosystems. • Regulatory challenge due to decentraliza:on of content crea:on and distribu:on, and geographical reach/origin of content.
6. Focus areas for regulators • Network Neutrality: treat all content, applica:ons and services equally, without discrimina:on. • Content integrity across all pla_orms. • Local content quota (40%, gradually to reach 60%) • Intellectual Property Rights (IPR). • Collabora:on with other agencies; local content, compe::on, IPR, security • Consumer Protec:on – Child online protec:on campaign. • Cyber Security ini:a:ves such as KE-‐CIRT • Data protec:on and privacy.
7. Thank You Consumer Rights in Broadcas:ng Services