Understanding Search Engines

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Information about Understanding Search Engines

Published on September 3, 2007

Author: senejug

Source: slideshare.net

Description

Nowadays, a web presence has become a requirement for most business entities regardless of their size or geo-location. We still miss those days when having a website meant that we were doing business with the entire world. Hence, due to the exponential growth of web traffic, a website has become nothing more than an online business card. If you do not share it, it is as good as a business card in your wallet, meaning it does not bring you any opportunities. Then, how do you market a website?

This presentation explains what a search engine can do for your website. Expect many tips that will give you a new perspective of the World Wide Web and how to benefit from this highway of unlimited resources.

Understanding Search Engines (SE) Presented by T. Lamine Ba [email_address] Thursday, May 10, 2007

What is a Search Engine? View from a computer guy A search engine is an information retrieval system designed to help find information stored on a computer system , such as on the World Wide Web , inside a corporate or proprietary network, or in a personal computer . (wikipedia) View from a user The search engine allows one to ask for content meeting specific criteria (typically those containing a given word or phrase ) and retrieves a list of items that match those criteria. (wikipedia)

View from a computer guy

A search engine is an information retrieval system designed to help find information stored on a computer system , such as on the World Wide Web , inside a corporate or proprietary network, or in a personal computer . (wikipedia)

View from a user

The search engine allows one to ask for content meeting specific criteria (typically those containing a given word or phrase ) and retrieves a list of items that match those criteria. (wikipedia)

Can you build a SE? I can! I bet you can too!

I can!

I bet you can too!

Who are the Greatest SE? Mid-90s Lycos Netscape Altavista MSN Late 90s Yahoo AOL MSN 2000s and up Google Yahoo ASK

Mid-90s

Lycos

Netscape

Altavista

MSN

Late 90s

Yahoo

AOL

MSN

2000s and up

Google

Yahoo

ASK

What do they do for us? 3 primary functions Searching Web crawling use of spiders and robots Indexing

3 primary functions

Searching

Web crawling

use of spiders and robots

Indexing

Ranking your Site on top of SEs! 2 simple objectives Keep your site on the first 3 pages of the search engine Have the right audience surf your site Methods Traditional marketing Organic ranking or natural listing Popularity: Traffic in & Traffic out Span of visits Sponsored links

2 simple objectives

Keep your site on the first 3 pages of the search engine

Have the right audience surf your site

Methods

Traditional marketing

Organic ranking or natural listing

Popularity:

Traffic in & Traffic out

Span of visits

Sponsored links

 

Why is Google so rich? One of the most visited websites in the world Exploitation of web traffic

One of the most visited websites in the world

Exploitation of web traffic

How does Google make money? Key Terms Pay per click system (PPC) Cost per mile (CPM) a.k.a cost per impression Google Portal Advertisers Web Surfers Google SE Google Publishers

Key Terms

Pay per click system (PPC)

Cost per mile (CPM) a.k.a cost per impression

What if you could keep a web site on top of SEs!?!

A Couple Years Ago Google and Yahoo Decided to create a SE For Each Country!

A Couple Years Ago

Google and Yahoo

Decided to create a SE

For Each Country!

 

 

 

 

 

What are we going to do about it?

What are we going to do about it?

 

Learning from SeneJUG.Com Help us build SeneJUG.Com so it can become the highway to many opportunities. Areas of interest: Graphic Design MySql Database Management CVS JSP CSS Javascript Flash and more… If interested, contact us at [email_address]

Help us build SeneJUG.Com so it can become the highway to many opportunities.

Areas of interest:

Graphic Design

MySql Database Management

CVS

JSP

CSS

Javascript

Flash

and more…

If interested, contact us at [email_address]

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