Published on June 7, 2012
Understanding Information Architecture A workbook of Activities By @Abby_the_IA
Measuring what MattersBurning Questions: Ways to Find the AnswerIf you have a question about! Examples to be looking at…!If something is effective! Completion rates !Whether something is ﬁndable! Speed to ﬁnd!Peopleʼs Expectations! Bounce Rates & Time on Site!Satisfaction! Interviews, Surveys, Ask Sales and CSRs !Is enough Information provided?! Are people clicking to further information consistently?!Are people using the path as designed?! Click path data! Table Courtesy of Richard Dalton
Take Home Goal Setting Sheet! Challenge the old with the new! 5 4 3 2 1 0 1 2 3 4 5! Deﬁne success differently! 5 4 3 2 1 0 1 2 3 4 5! Manage priority and scope! 5 4 3 2 1 0 1 2 3 4 5 5 4 3 2 1 0 1 2 3 4 5 5 4 3 2 1 0 1 2 3 4 5
Clustering and Prioritizing Personas Urgent Not Urgent ImportantImportant Not ImportantNot Important Urgent Not Urgent
Identifying Personas What you Know What You need to ResearchPersona 1:Persona 2:Persona 3:Persona 4:Persona 5:
Planning Scenarios Scenario Where/when does the scenario start? Considerations: Where/when does the scenario end?Persona 1: What is the users goal? Where/when does the scenario start? Considerations: Where/when does the scenario end?Persona 2: What is the users goal? Where/when does the scenario start? Considerations: Where/when does the scenario end?Persona 3: What is the users goal?
Take Home: Hosting a Design Session Brief (5 Min) Do we all agree to the following? Moderator will brief the group on the task Yes we have to wield markers assignment and current state. NO we don’t have to be artists Yes we are helping to define the site Ideate (25 Min) NO we are not designing the site today Individuals will sketch for 10 min before sharing ideas with their groups for 15 min (Suggest timing each person for best use of time) Refine (15 Min) Each group will have 15 min to condense their ideas into a storyboard to present. (Suggest designation of a drawer and presenter) Present (30 Min) Each Group will get 5 min to present their storyboard to the group. (You will be recorded, so speak up and smile)You will need: ✓ Competitive and/or MarkeT Intelligence ✓ A viewpoint on what exists today through the eyes of personas ✓ A brief of 1 task (attached to one persona) per hour of the session ✓ Markers, paper, pencils and stuff to stick the result to the wall (drafting dots are awesome) ✓ Confidence in explaining the process and result
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