Understanding email marketing

50 %
50 %
Information about Understanding email marketing

Published on March 4, 2014

Author: chaturvedibraj

Source: slideshare.net

Understanding Email Marketing

Understanding Email Marketing Email marketing one of the very old type of marketing technique in the Online Business world is the premium service that can help businesses reach out to clients at a minimum cost and also help achieve amazing results. The key features of email marketing are: Strategic approach Planned email structure Call to Action Designing Language Email marketing should be carried out strategically which will help the business reach out to the recipients at the right time. Structure of an email plays a very important role in getting the message to the prospects on your mailing list. The email marketing should make use of the Call to Action with utmost priority. This is one of the aspects that can decide the fate of the money spent on these campaigns. The benefit of a well thought after CTA strategy can help accomplish the goal of the email campaign and thereby benefit the marketer. Like any-other visual, the e-mailer sent out by a company / brand / individual should be pleasing to the eye and ensure user engagement so that lasting relationships are created with the prospects. The language in which the e-mailers are sent out should be carefully selected and segmented. The recipients which are from English speaking countries or who have specifically opted for English as their preferred language choice should be sent copies in the specified language only. Having an auto translator feature would also help get the language fixed.

Email campaign Objectives Reinforce your brand Communicate with channels or other business partners Educate & inform Develop loyalty Convert prospects to customers Subscription renewals Viral marketing Cross sell/up sell Drive web traffic

Email Marketing Tips Define your goals and stay focussed Spend time on your Subject Line. Use a grabbing headline or question in the subject to get people to open it. Approach copywriting as a customer. Discuss your ideas with your web designer. Build up a library of emailers, good and bad. Tailor your content - segment and personalise. Keep your contact regular and ongoing, no less then 1 a month. Always focus on helping your audience and you'll have a good response. Get your subscribe process right and use incentives to increase opt-in subscribers Test, Test, Test!

Creating Value for Email Marketing Personalize every message, with a name if possible Include user friendly instructions Develop follow up messages based on behavior Use both Text & HTML Keep it brief Remind the recipients why they are getting this email Relevant creative Make sure your messages fit with your other marketing channels Keep the subject line brief, and ensure your ‘From’ name is recognizable If you need more detail – entice to a website or microsite

Email - Critical factors for success Strategy Timing – Interval and Frequency Creative Integration – Use of other media? Content Conversation – two way dialogue and social sharing Incentive – Value proposition Timing – Interval and Frequency Attributes – use of header and subject lines Landing pages – or microsites

Thanks! Thanks Please contact us: Mobile: 91 9900068147 | Email: chaturvedibraj@gmail.com braj@mfinite.com | Web: mfinite.com

Add a comment

Related presentations

Related pages

Online Marketing Basics: How to Understand Email Marketing

Understanding email marketing provides you with in-depth training on Marketing. Taught by Brad Batesole as part of the Online Marketing Fundamentals
Read more

Understanding Email Marketing Laws and Regulations ...

Understand email marketing laws and regulations before starting your campaign. Campaign Monitor provides the knowledge to keep your campaign compliant.
Read more

Understanding e-mail marketing - CEBUS

Understanding e-mail marketing You have to advertise: newsletter marketing. An inexpensive and quick advertising opportunity is sending newsletters by e-mail.
Read more

Understanding email marketing | Omevo - Online Marketing ...

Nowadays, Email Marketing is considered an extremely powerful marketing tool. However, users need to know key factors before they start designing and ...
Read more

Understanding Email Marketing

Understanding Email Marketing . The Internet allows email marketers an opportunity like no other. This is the opportunity to reach out to millions of ...
Read more

Understanding Email Marketing – Email Answers: Email List ...

One of the most appealing factors of email marketing is the ability to track your results. You can, in real-time, know exactly how many people your email ...
Read more

Understanding Email Marketing | Speed Auto Mail

Do you understand email marketing? If you do not, you do not have to worry just yet. This is because the concept of email marketing is relatively new and many
Read more

Understanding Email Marketing - my.wealthyaffiliate.com

This tutorial will explain what Email Marketing is and how to use it to grow your business.
Read more

Understanding-Email-Marketing by Barry Clay - issuu

To make $200 a day, You must learn the fastest and most efficient ways to build an opt-in email list for marketing. This PDF will explain. | Issuu is a ...
Read more