Understanding codes, conventions and current practice in corporate and promotional programming

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Information about Understanding codes, conventions and current practice in corporate and...
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Published on March 4, 2014

Author: SgtWillWolf

Source: slideshare.net

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Understanding codes, conventions and current practice in corporate and promotional programming

Corporate and Promotional Programme Production When doing ayou need to consider theethical issues. Some of these include: Regional: You need to ensure that you don't insult. As this can get you in trouble, which could cause you to end up in a court of law. Violence: Many promotional videos have been banned from the TV as they showviolence. Here is an example of athat was banned due to violence.thoughwoman is onlybuttingman it is still a class of, children and even teenagers who drink 7Up see that video they might try to copy what they see. Sexual content: If this was in a video Ofcom would also take this of the air. This can causecomplain if there children see a video that contains a sexual content, because they may bethere children might copy it. For example Skittles, made a video a few years back, which involved a married couple on there wedding night, and all off a sudden the male starts spraying skittles into the's. This was taken off because of the over the top sexual content. Abuse: There are videos out there asking for help to stop abuse all over the world, but videos that contain abuse of any nature areby OfCom, as it can cause the audience, and children could copy what they see. Legal acts: When creating ayou need to follow the legal acts. Some of these include: Under 18's act - If you want to use children that are under the age of 18 in your video, you need writtenthe. If you don't get written consent and you just get it from the mouth, they can take you toand say you'tfor there consent, even if you did. Because you need it on paper and them to sign it, so if they did try to take you to court and you have written consent you cannot get in trouble. Corporate and Promotional Programming When doing a corporate video you need to consider different codes and conventions. They are used to create the promotional video. It's role can be to promote a product to the audience or to inform the audience about something. With promoting a product to the audience the video needs to beand wanting. To inform the audience about something, it can be heart breaking for the viewer as it can make them want to do something about that situation. There are different codes and conventions to consider. These are: Voice Over: Some promotional videos, have a voice over. This is done to get the audiences attention, and normally replaces the music. But a voice over can be used for those who are blind, as it can be informative for them, which is a good reason for a voice over.

Sound: Sound in a promotional video can be very important. Without sound in a video it can be veryhard to follow or to stay. But the sound can also be people talking, trains going past, etc... Music: Many promotional videos have music running though instead of sound or a voice over. It can be something really simple or something. It can be used to keep theentertained. But someuse the sound track from a song for there promotional video. Camera Angle: Different camera angles can make the videoFor example with having different types of angles, some moving some not it make the video very different and entertaining. Camera Motion: Is the motion fast, slow, medium? Depending on what type of promotional video you are to create depends on the speed of the camera. Manyvideos are slow and smooth. Presenter: Is there going to be a presenter on the video? Is he/she going to be the voice over that is seen between clips? This can bethe audience because some videos that show people in them it can be verythem as it can draw there attention. Company Logos: Many promotional videos from differentcompaniestend to show theat the start and at the end or mainly at the end. Camera Distance: How far or close is the camera going to be to what you want to film? Different distances can show a good effect to the video, as it can be appealing to the audience with having differentcan show. Mood: What is the mood for your promotional video? With you doing a promotional video your mood for it can be what ever you want, depending on the audience. Text and Titles: This is mainly for your credits. But some promotional videos, have text throughout them. This can be naming who is speaking or for prices of an item etc... Research: Research is very important. This is to make sure no one has done a video like the one you want to do, as that can be copyright or plagiarism. Editing: This is so you can cut out that wobbly camera shot or add in the best shots. Also when you are editing you can add in your text. When you are doing your promotional video, you need to think of what equipment you are going to need. For example: Camera (s): This is the mostpiece of equipment you are going to need. Without it how are you going to film your video? Tripod: To make sure that your camera doesn't wobble, use a tripod. This is because, when editing it makes it easier because the shots aren't wobbling about, but also it makes you look professional.

Boom mic: Are you filming outside? When filming outside it is best to use a boom mic. This is because the fur around the mic catch's any sound that isn't needed, for example: the wind. Microphone: Are you filming inside? To get the voices that you may require your better off using a microphone that works inside, because your in a enclosed space so there will be no wind to muffle your sound. Computer: You would need this to upload your footage. Then with it being on the computer your ready to edit. Editing software:are different types of editing software you can use to create your promotional video. But with the software, you can make the shots sharper, colour grid them etc...

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