Published on January 5, 2009
Ultimate yet impossible research goal To understand how humans communicate.
Communication products need to understand ‘human communication’
Need: to think beyond Gmail
Need: to think about broad communication
How, why, when, where people choose different communication tools
Why the need for two phones?
Stopping self-referential design
Early vs. later research vs.
Need: user insight fast We need to start designing next week…
Field research not feasible
Only time to pick some people
60 minutes to understand communication behaviour 60 minutes
Social Maps in our offices
Social Maps on the street
Required materials: paper + post-its
Building layers of understanding over time
Layer 1: People + Groups
Layer 2: Communication Tools
Layer 3: Recent Events
Layer 4: Sharing Content
Layer 5: Mapping Actual Behaviour
Layer 6: Sticky dots
Social Maps in China
Development team observing research Research Participant Researcher Product Manager
Early trumps later research vs.
Strong buy-in from the development team
Research finding: People’s groups are almost always separate
To understand how humans communicate. in 60 minutes some
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