Published on October 10, 2014
1. Uncovering the Feelings of #Ebola Social Voice Analysis by Sankar Nagarajan – Founder & Social Data Scientist TEXTIENT Analytics www.textient.com Photo Courtesy : European Commission DG ECHO, Flickr
2. The Ebola situation is Grave.. • Out of Control – A Washington Post Article Increase over time in the cases and deaths during the 2014 outbreak -- Source: Wikipedia
3. Dominant Feelings of #ebola - Social Voice Discovery Topics related to negative Feelings * Context of the feelings DECODED FEELINGS.. Disgust is the dominant emotion followed by Sadness - Indicates feelings of Strong dislike,hate,aversion and Unhappiness, sorrow and despair Disgust + Sadness is indicative of Implicit feelings of Remorse, Worry and Fear Disgust + Anticipation (Negative bias) is indicative of feelings of Pessimism- tendency to see the worst aspect of things or believe that the worst may happen
4. Feelings & Location context
5. Dominant Feelings Analysis
6. Context of Feelings of Disgust.. - Cues to what is evoking the feelings…. Topics related to Feelings of Disgust EXCERPTS: Dog of nurse in Spain with #ebola to be euthanized as precaution to prevent spread of deadly virus. http://t.co/4ZsjbaUH1P Here, get that disease to fxxx! Scary as!! #Ebola Unbelievable cruelty. Why not quarantine the dog too? #Ebola http://t.co/r1PYGDTpH2 Spain to euthanize and incinerate the pet dog of the nurse who contracted Ebola. Sickening!!! #Spain #Ebola #cruelty
7. CONTEXT OF DISGUST (WHAT IS DRIVING THE FEELINGS..?) [('awareness', 'ebola')], [('burial', 'sirealeone')],[('health', 'infrastructure')],[('dog', 'later')] [('angry', 'protestors')],[('acid', 'ebola')],[('cold', 'rash')],[('absolutely', 'sickening')] [('feel', 'horrific')],('pet', 'dog')],[('deadly', 'virus')],[('deadly', 'outbreak')] [('countries', 'ebola')],[('awful', 'journalism')],[('awful', 'ebola')],[('deadly', 'viruses')] [('delay', 'triples')],[('ebola', 'feel')],[('americans', 'getting')] [('another', 'shocking')],[('care', 'sierra')],[('arrogant', 'stupid')],[('aren', 'protected')] [('bitch', 'ugly')],[('evil', 'plot')],[('children', 'throughout')],[('mad', 'scientist')] [('contagious', 'disease')],[('deadly', 'diseases')],[('africa', 'orphaned')],[('flying', 'people')] [('europe', 'making')],[('deadly', 'ebola')],[('across', 'europe')],[('getting', 'seriously')] [('catch', 'ebola')],[('disease', 'realize')],[('bloody', 'stools')],[('disease', 'ebola')] [('jesus', 'please')],[('china', 'plot')],[('healthcare', 'system')],[('agents', 'cnn')] [('deadly', 'spread')],[('antidote', 'monsanto')],[('aid', 'workers')],[('calm', 'panic')] [('air', 'travel')],[('horrible', 'scenario')] * Excerpts #Ebola now 'eating' funds met for fight against deadly diseases As burial team in #Sirealeone go on strike-no pay for over 6 months As the deadly #Ebola virus spreads, we compare standards of care in Sierra Leone and the #US.... http://t.co/4qEnl2DqdV “@LoveKadence: @MariaBovaaa it feels minty but not from my toothpaste? Like its so weird and it's probably stomach acid” #Ebola TOO ILL TO FUNCTION #Ebola , Woke up with the cold, rash and a temperature #ebola See – Imagination in the next slide !!
8. * People expressing the Feelings of Disgust Thinking & Behavioural Characteristics Cognitive and Social aspects Score / Discovery Intelligence & Imagination V. High Honesty & Openness High Attitude: Attention seeking, Fond of company; sociable, Excitement Seeking V.High Temperament & State of Emotion Vigorous, Vociferous, excessiveness/lack of restraint Worrying, pensive sadness, gloomy Possibly Stressed V.High V.High High Motivation & Wants Stimulating, Challenging (High) Relationship/seeking proximity (V.High) Common sense, Pragmatism (High) Beliefs , Morals and Traits • Care, Protecting, Safe guarding (V.Low) • Sympathetic & Considerate (High) Adjustment & Flexibility (High) • Spiritual and/or possibly inconsistent or contradictory (High) * High 60- 80% V.High – 80- 100 % , Low (25 to 50%) , V.low (> 10%)
9. Context of Feelings of Sadness.. - Cues to what is evoking the feelings Topics related to Feelings of Sadness Excerpts : Desperately trying not to be concerned about #Ebola virus infecting Spain, however, it's getting worryingly closer to home @Potrblog@YahooNews Laughably pathetic that they'd consider 22 beds in the USA as being "Prepared." That 23rd #Ebola patient is screwed! #Spain cries 'We are all going to die' after confirmed #Ebola case http://t.co/WPON0DMnY8 via @AJStream
10. * People expressing the Feelings of Sadness Thinking & Behavioural Characteristics Cognitive and Social aspects Score / Discovery Intelligence & Imagination V. High Attitude: Attention seeking, Fond of company; sociable, Excitement Seeking V.High Temperament & State of emotion -Vigorous, Vociferous, excessiveness/lack of restraint -Worrying, pensive sadness, gloomy V.High V.High Motivation & Wants Stimulating, Challenging (High) Relationship, proximity (V.High) Common sense, Pragmatism (High) Beliefs , Morals and Traits Care, Protecting, Safe guarding (High) Adjustment & Flexibility (High) Spiritual or possibly inconsistent or contradictory (High) High 60- 80% V.High – 80- 100 % , Low (25 to 50%) , V.low (> 10%)
11. Data • (Raw) Data Source – Twitter, #ebola hashtag – 30,000 samples
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13. Disclaimer Disclaimer : The views mentioned in this presentation our own Data and charts if used, in the article have been sourced from available information in the public domain and has not been authenticated by any statutory authority. Although every reasonable effort is made to present current and accurate information, TEXTIENT makes no guarantees of any kind. Data accuracy cannot be guaranteed. Opinions and analyses included herein are based on sources believed to be reliable and written in good faith, but no representation or warranty, expressed or implied, is made as to their accuracy, completeness, timeliness, or correctness. We are not liable for any errors or inaccuracies, regardless of cause, or for the lack of timeliness of, or for any delay or interruptions in, the transmission thereof to the users. http://textient.com/72/
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