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Information about UMMPorientation

Published on December 28, 2007

Author: Jacob


The millennial generation: A new type of student arrives on campus:  The millennial generation: A new type of student arrives on campus Dr. Jeanna Mastrodicasa UF Assistant Vice President for Student Affairs Generations:  Generations Perceived membership in a common generation A set of age locations, common beliefs and behaviors A common location in history Generations in the U.S. :  Generations in the U.S. Lost Generation (born 1883-1900) GI Generation (born 1901-24) Silent Generation (born 1925-42) The Boom Generation (born 1943-60) Generation X (born 1961-81) Millennials (born 1982-now) Millennials: the wanted children:  Millennials: the wanted children Children of baby boomers Parents wait until later in life, more affluent “Baby on Board” signs Marketing to children increases: Barney, Hanson, Spice Family decision making, e.g. vacations Politicians started talking about effects on children for first time “Helicopter parents” 7 Characteristics of Millennials :  7 Characteristics of Millennials Achieving Special Sheltered Team Oriented Pressured Confident Conventional Special:  Special Collectively vital to the nation Individually vital to their parents’ sense of purpose Parental involvement in decisions Feedback and structure for students Sheltered:  Sheltered Safety and health focus for students Security in residence halls Parents buying homes for students on campus Increase in counseling and medical needs More scrutiny of what happens in classroom Post-Columbine era Confident:  Confident Positive reinforcement from society Want to reinvent civic order (9/11) Confident about future—greater danger and fewer rewards to being different than peers High level of trust and optimism Good news for selves = good news for country Team-Oriented:  Team-Oriented Learn, deliver presentations, and get graded in groups Activities in teams throughout childhood Constant contact with peers via cellphone and IM Growing gap in gender achievement (women) Conventional:  Conventional Focus on big brands (e.g. Ivy League schools) Grew up with zero tolerance for misbehavior More willing to accept adult authority than other generations Believe that authority is telling the truth Pressured:  Pressured Two top issues of worry for teenagers: grades and college admissions Intense emphasis on planning future Seek job and life stability Cheating increases Achieving:  Achieving SAT scores are the highest since 1974 Focus on not falling behind of peers Prefer subjects where can measure objective progress (math, science) Focus on accountability in schools Should become the smartest and best-educated generation in U.S. history Seven characteristics of millennials:  Seven characteristics of millennials Special Sheltered Confident Team-oriented Conventional Pressured Achieving Diversity of millennials:  Diversity of millennials More likely to be biracial or multiracial Rising number of immigrants to US Racial issues are more than just black and white: includes Latino, Asian, and people of all nationalities Millennial attitudes about race:  Millennial attitudes about race More open attitudes towards issues of diversity and social justice Mixed messages about race and race relations: Rodney King/LA Riots OJ Simpson trial Affirmative action debated in media and courts Attention to illegal immigration issues More aware of interracial couples People of color in high profile governmental positions Characteristics of today’s parents:  Characteristics of today’s parents Protective Want their sons/daughters safe and secure Involved Want to help them achieve Concerned Want them to receive “their fair share” Intelligent College educated Demanding Savvy customers Millennial relationships with parents:  Millennial relationships with parents Perpetual access to parents (cell phones) keeps them in a permanent state of dependency Today’s children don’t know how to solve problems or to plan ahead Parents do problem solving College Students’ Topics of Conversation with Parents from Junco and Mastrodicasa survey:  College Students’ Topics of Conversation with Parents from Junco and Mastrodicasa survey American College Health Association:  American College Health Association the percentage of students who reported depression and anxiety “in the last school year” increased steadily from 2000 to 2005. 45.7% of the 54,111 students in the spring 2005 survey reported being so depressed that it was difficult to function. E-mail is for old people?:  E-mail is for old people? Pew Internet study found that teenagers preferred new technology, like instant messaging or text messaging, for talking to friends and use e-mail to communicate with "old people." students say they still depend on e-mail to communicate with their professors But many of the students say they would rather send text messages to friends, to reach them wherever they are, than send e-mail messages that might not be seen until hours later. Online social network sites:  Online social network sites Internet social network sites provide online connections to friends, business contacts, and more Virtual community centers for hanging out—like hanging out at the mall Harris Interactive Poll :  Harris Interactive Poll 85% of students who visit social networking sites use them to see what their friends are up to 70% participate in their message boards to communicate with friends 18-24 year old students are hanging out for 6.5 hours per week on average Have 111 friends across their profiles 61% say they are interacting with people they’ve never met in person Social Networking sites and the Net Generation:  Social Networking sites and the Net Generation So…why are millennials always on these sites? Sheltered Team-oriented Conventional (and more!) They are content creators…internet is where to express their identity Discussion:  Discussion Observations? Reactions? Solutions? For a complete list of references and resources, please contact Jeanna Mastrodicasa at To order the book:

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