Umm, how did you get that number? Managing Data Integrity throughout the Data Lifecycle.
Information about Umm, how did you get that number? Managing Data Integrity throughout the...
Published on March 11, 2014
We live at the intersection of data and people. Data integrity is a function of the decisions that people make throughout the data lifecycle.
Dave De Noia, Pointmarc lead solution architect in data management, gives his take on the processes and people that affect data integrity throughout organizations at DRIVE 2014 (Data, Reporting, Intelligence, and Visualization Exchange)
Whether you're a retailer merging web analytics data with offline numbers or a healthcare company adding new data management software, De Noia explains how to avoid logic wobble and establish shared data structures.
Dave De Noia lives in the balance of chaos and order inherent to working with data. Starting his career at Microsoft building analyses in both SQL and big data environments, Dave later moved onto Redfin where he created and managed data infrastructure for analysis and reporting projects. Dave now serves as the senior solution and data architect at Pointmarc, a Bellevue-based digital analytics consultancy, where he helps some of the world’s largest brands get value from their data. Naturally functioning as a bridge between business and technical teams, Dave’s professional passion lies at the intersection of data and people.
Pointmarc is a leading digital analytics agency providing actionable marketing insight and analytics platform instrumentation services for Fortune 500 clients within retail, technology, financial, media and pharmaceutical industries. With offices in Seattle, Boston, San Francisco and Portland, Pointmarc’s immersive approach to analytics empowers businesses to dive deeper into their data.
Email firstname.lastname@example.org for more information on data management or analytics instrumentation, and follow @pointmarc on Twitter for the latest in analytics.
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