Published on June 29, 2009
Personalization on the Web UMAP, Trento, Italy. June 25th, 2009 Marc Torrens Chief Innovation Ofﬁcer Copyright 2003-2008, Strands, Inc
Understanding People’s Preferences mission Help People Discover New Things vision Lead the Personalized Digital World C A P strategy Aggregate Capture Personalized preferences & preferences services extract patterns Strands develops recommendation and discovery technologies to help people discover new things Copyright 2003-2008, Strands, Inc
The Strands Umbrella Understanding Understanding consumer Understanding consumer preferences habits at the commerce consumer behavior in real-world activities (transaction) level at the product level Consumer Space Business Space Highly-targeted Product Placement Copyright 2003-2008, Strands, Inc
Internet Evolution from Individual Experts to Collective Intelligence Web 1.0 Web 2.0 the mostly read-only Web the wildly read-write Web INTERNET INTERNET 250k sites + 80M sites Collective Intelligence Published Content Published Content Generated Content User 1996, 45M users 2007, +1.3B users Inspired by a Social Computing Magazine article. Copyright 2003-2008, Strands, Inc
Our Web 2.0 Online Life is Active We express our tastes as we... manage our money trade communicate with friends are informed search for jobs learn get organized buy clothes play games blog our passions listen to music share videos rate movies exchange goods bet plan holidays post pictures read news buy books share presentations ...thus users implicitly create meaningfull and powerfull proﬁles! Copyright 2003-2008, Strands, Inc
Complexity in User Tastes Our Tastes are Multi-Dimensional and Dynamic friends Me (today)! music newspapers clothes places investments websites movies books games blogs 1. We need a way to model complex user tastes Copyright 2003-2008, Strands, Inc
Our tastes should be ours to share (or not) 2. We need a portable format to exchange taste online Copyright 2003-2008, Strands, Inc
APML within DataPortability initiative Attention Proﬁling Mark-up Language Attention Data Interest Cloud XML Attention Proﬁle 3. Is it enough? do we need ontologies? Copyright 2003-2008, Strands, Inc
some observations... ๏ Proﬁles are (the) key for Personalization (more than algorithms?) ๏ Distribution: Proﬁles are distrituted over the web ๏ Ownership and Privacy: Proﬁles should be owned by users ... thus, we need more on: 1. MODELING: complex proﬁles (multi-dimensional and dynamic) 2. PORTABILITY: portable format to exchange tastes online 3. SEMANTICS: do we need it? ontologies? Copyright 2003-2008, Strands, Inc
Contact Dr. Marc Torrens Chief Innovation Ofﬁcer firstname.lastname@example.org Copyright 2003-2008, Strands, Inc
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Bibliographic content of PMPC@UMAP 2009 ... Doreen Cheng, Kinshuk, Alfred Kobsa, Kurt Partridge, Zhiwen Yu: Proceedings of the Workshop on Personalization ...
First and Seventh International Conference on User Modelling, Adaptation and Personalisation, 2009, Trento. If you took photos during the conference that ...
Resources Available From This Website. The UMAP 2009 conference was held in the week of June 22nd, 2009. This website will continue to make available the ...
Call for Application: UMAP Joint Study Program & UMAP Research-Net: 2009 UMAP International Secretariat www.umap.org 328 Sri Ayutthaya Road, Rachathewi ...
UMAP is the successor to the biennial User Modeling (UM) and Adaptive Hypermedia and Adaptive Web-based Systems (AH) conferences that were merged in 2009.
UMAP / ILAP Modules 2009: Tools for Teaching. Paul Campbell . Mathematics Topic: Various: Application Areas: Various: Prerequisites: Click ...
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Bibliographic content of User Modeling, Adaptation, and Personalization 2009