Ultimate Rugby_Sales Deck 2014

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Information about Ultimate Rugby_Sales Deck 2014
Sales

Published on April 15, 2014

Author: HabariMediaZA

Source: slideshare.net

Ultimate Rugby is one of the only applications of its kind which provides comprehensive and in depth content on rugby’s top tier nations, leagues, players and matches. It provides its users with real time scoring and commentary for the major professional competitions from around the globe along with up to date breaking news. Other ancillary features include ticket purchasing, match betting odds and video highlights. Expanding to include grassroots scoring and 7s rugby in September 2014 Who Is Ultimate Rugby

 Covers all Tier 1 Rugby Worldwide. Global App  Seemless Transistion across all Leagues , Players and Clubs  1st Mover Advantage  Support from Leading Clubs and Players  Successful Advertising Campaigns with Heineken, O2, Jameson, Under Armour, Toyota  Partnership with IRPA  De Facto Rugby App The Ultimate Rugby App

Ultimate Stats  Content and Data is relevant and useful  Push Notifications increasing interaction  73 000+ Downloads in South Africa and growing  14% of Global Downloads  Match Chat is Social and Engaging  Appeals to more than the ‘Die Hard’ Rugby Fan  Expanding to include grass roots rugby and schools rugby which will extend our reach 14% 60% 40% 600 000 DOWNLOADS GLOBALLY 10 Million SCREEN VIEWS A MONTH 2 500 PLAYER PAGES

Sample of Favourited Teams and League’s (Receive Notification’s)  92 154 Ireland  90 941 England  45 650 South Africa  54 701 New Zealand  67 816 Super XV  17 083 Harlequins  17 129 Sharks  16 598 Stormers  11 679 Bulls  84 623 6 Nations  80 387 Heineken Cup  53 715 Leinster Rugby

Branding Splash screen • Splash screen Message can be updated to show new content Home Screen • First screen opened and most viewed • Pop-up banners showing new videos and competitions Player Pages • Branding on Players Pages pages • Fan chat can be initiated through these Favourites Tab • Rugby presence in favourites • Will appear on the favourites tab for all English fans

Match Branding • 2000 plus games • Headline Ad on Match Home Page • Win with Brand on Home Page • Branded Wallpaper • Banner Ad’s on all 6 Match Pages

Tournament Branding  18 Profesional Tournaments  Bespoke Home Page Branding  600 x 200 banner  Powered By Branding on all 4 League Pages  Home  Tables  Fixtures  Twitter  League Banners on  600 x 100 calls to action

Creative Specs Popup Banner (home, news, player, team) 640x100 320x480 (older than iPhone 4) Splash Screen 640x1136 (iPhone 5) 640x960 (iPhone 4/4s) 320x480 (older than iPhone 4) Match Page Advert 640xVariable Height Small strip (powered by) on leagues and teams 640x50

Push Notifications – Match Home Page - Data Collection and Social Media Branding • Push Notifications directly to fans – 3 Sponsored per Match • Opens in the Match Home Page • Call to action and branding opportunities • User data can be obtained through prize offers • Incentives for entering data • Sponsored Facebook check-ins

Fan Engagement @Home Feel Part of the Action @Match Get Tailored Offers With Friends Check-in/interact Fans Interact with Content, Players and Other Fans

Heineken Slides

O2 Sponsorship Irish Team

Example of Lexus Campaign

Sponsorship Rates & Packages Period Impressions CPM Rate Card Rate 1 Month 2 477 901 R 40 R 100 000 3 Months 7 433 703 R 30 R 75 000 6 Months 14 867 406 R 25 R 65 000

Thank you. For Further information contact ross.smith@habarimedia.com

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