Published on April 15, 2014
Ultimate Rugby is one of the only applications of its kind which provides comprehensive and in depth content on rugby’s top tier nations, leagues, players and matches. It provides its users with real time scoring and commentary for the major professional competitions from around the globe along with up to date breaking news. Other ancillary features include ticket purchasing, match betting odds and video highlights. Expanding to include grassroots scoring and 7s rugby in September 2014 Who Is Ultimate Rugby
Covers all Tier 1 Rugby Worldwide. Global App Seemless Transistion across all Leagues , Players and Clubs 1st Mover Advantage Support from Leading Clubs and Players Successful Advertising Campaigns with Heineken, O2, Jameson, Under Armour, Toyota Partnership with IRPA De Facto Rugby App The Ultimate Rugby App
Ultimate Stats Content and Data is relevant and useful Push Notifications increasing interaction 73 000+ Downloads in South Africa and growing 14% of Global Downloads Match Chat is Social and Engaging Appeals to more than the ‘Die Hard’ Rugby Fan Expanding to include grass roots rugby and schools rugby which will extend our reach 14% 60% 40% 600 000 DOWNLOADS GLOBALLY 10 Million SCREEN VIEWS A MONTH 2 500 PLAYER PAGES
Sample of Favourited Teams and League’s (Receive Notification’s) 92 154 Ireland 90 941 England 45 650 South Africa 54 701 New Zealand 67 816 Super XV 17 083 Harlequins 17 129 Sharks 16 598 Stormers 11 679 Bulls 84 623 6 Nations 80 387 Heineken Cup 53 715 Leinster Rugby
Branding Splash screen • Splash screen Message can be updated to show new content Home Screen • First screen opened and most viewed • Pop-up banners showing new videos and competitions Player Pages • Branding on Players Pages pages • Fan chat can be initiated through these Favourites Tab • Rugby presence in favourites • Will appear on the favourites tab for all English fans
Match Branding • 2000 plus games • Headline Ad on Match Home Page • Win with Brand on Home Page • Branded Wallpaper • Banner Ad’s on all 6 Match Pages
Tournament Branding 18 Profesional Tournaments Bespoke Home Page Branding 600 x 200 banner Powered By Branding on all 4 League Pages Home Tables Fixtures Twitter League Banners on 600 x 100 calls to action
Creative Specs Popup Banner (home, news, player, team) 640x100 320x480 (older than iPhone 4) Splash Screen 640x1136 (iPhone 5) 640x960 (iPhone 4/4s) 320x480 (older than iPhone 4) Match Page Advert 640xVariable Height Small strip (powered by) on leagues and teams 640x50
Push Notifications – Match Home Page - Data Collection and Social Media Branding • Push Notifications directly to fans – 3 Sponsored per Match • Opens in the Match Home Page • Call to action and branding opportunities • User data can be obtained through prize offers • Incentives for entering data • Sponsored Facebook check-ins
Fan Engagement @Home Feel Part of the Action @Match Get Tailored Offers With Friends Check-in/interact Fans Interact with Content, Players and Other Fans
O2 Sponsorship Irish Team
Example of Lexus Campaign
Sponsorship Rates & Packages Period Impressions CPM Rate Card Rate 1 Month 2 477 901 R 40 R 100 000 3 Months 7 433 703 R 30 R 75 000 6 Months 14 867 406 R 25 R 65 000
Thank you. For Further information contact firstname.lastname@example.org
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