Ultimate Media mix strategy | How to balance between paid, earned and owned media

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Information about Ultimate Media mix strategy | How to balance between paid, earned and...
Business & Mgmt

Published on March 2, 2014

Author: AurindamGhosal1

Source: slideshare.net

Description

Think of earned, owned and paid media as 3 intersecting venn diagram. Each element is an important part of the whole and all contribute to a complete digital marketing strategy. The illustration above outlines each element's role and how they work together to form a cohesive marketing mix.

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