Uiux Aspen Jive

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Information about Uiux Aspen Jive

Published on August 7, 2008

Author: pistachio



slide deck that supported my talk about microsharing in the enterprise

The Title of this Presentation is a User Experience Problem. “ Microblogging Re-Imagined” OR: Microsharing in the Enterprise

What Are You Doing?


What’s it DO? Connect humans Surround self with motivating people Cultivate relationships Foster cohesion and affinity Touch base with (and grow) your network Expose ideas and talent Flatten hierarchy Harness: power of loose ties Source products and solutions Query collective knowledge Knowledge-sharing/collaboration News and best practices Status, news and other alerts Slow-motion virtual summit Coordination of/at events


Use Cases Sales Teams Event Planning Project Status News Coordination App Interface Decentralized teams Employee Support Mentoring Problem-solving Purely Social

The User Multiface Browser • SMS • IM • RSS reader Clients: iPhone • Blackberry • desktop • SMS Lifestream aggregator, Facebook, blogs …

HOW? by Eric Burke by Eric Burke


Obstacle. Getting people to engage.

Deloitte/Beeline/SNCR 2008 Tribalization of Business Study

Social Networking Impediments Getting started = too much to do Participating = too little do to Value = unpredictable

Microsharing as a UX Design Consideration Something simple to do. Habits based on existing needs. Emotional motivation to engage. Deeply engaging rewards.

The There, There. Let’s get it started… Content. Community. Conversation. 1) find EXISTING helpful, interesting things/people 2) map them into the system as streams of content 3) weave into existing, familiar conversation paths

Deployment Effectiveness. Connecting with like-minded people. Helping others. Focus on a hot (relevant) topic or issue.

Obstacles. Deloitte/Beeline/SNCR 2008 Tribalization of Business Study

Twitter isn’t Twitter.

Enterprise Microsharing. Laura Fitton Pistachio Consulting Inc. [email_address] 800-747-1941 @Pistachio

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