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UGC Business Models Copyright TNO ICT

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Information about UGC Business Models Copyright TNO ICT

Published on June 30, 2008

Author: Sander_Limonard

Source: slideshare.net

Description

In this presentation we present viable business models and copyright policies for user generated content (UGC) services. Market players come from various backgrounds and adopt different strategies to create and capture value with user generated content and deal with copyright issues. Based on extensive market research and 13 case studies, the business models and strategies to deal with copyright issues for three different service provider are discussed. The starting point for exploring viable business models is the fact that user generated content in principle serves a niche market and is part of the ‘long tail’ of content. In line with the business logic of the long tail, service provider do not aim to fully control copyrighted content. Only when the copyrighted material reaches a critical level of public exposure, it becomes feasible from a business as well as user point of view to enforce copyright regulation.
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User generated content: Business Models and Copyright Sander Limonard, Jop Esmeijer, TNO ICT

Outline presentation 2 Scope, definition, appraoch Business models for UGC platforms Copyright strategies for UGC platforms Discussion

Definition UGC 3

producers 4 traditional publishers distributors

producers 5 traditional publishers distributors

producers 6 traditional new publishers publishers distributors

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