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UCSI COMM PROFILE

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Information about UCSI COMM PROFILE
Product-Training-Manuals

Published on June 17, 2007

Author: Gabir

Source: authorstream.com

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UCSI Communications Sdn. Bhd.A member of the UCSI International Group of Companies :  UCSI Communications Sdn. Bhd. A member of the UCSI International Group of Companies @ Kuala Lumpur @ Sarawak Who We Are…:  Who We Are… UCSI COMMUNICATIONS SDN BHD is a fully integrated company. A member of the UCSI International Group Companies We provide services in areas of event management, sports marketing consultation, sponsorship sales andamp; management, public relations, advertising, and outsourcing capabilities to manage special events. The team has a wealth of 14 years experience in event management, sports marketing, strategic planning, from conceptualization to production coordination. Slide3:  UCSI COMMUNICATIONS SDN BHD has earned a strong reputation for successfully managing various events such as concerts, promotional tours, launches, marathons and motor racing. Our marketing outline is focused on building the image, profile and awareness of both the event and the client/ sponsor. Our aim and commitment is to construct strong and lasting relationships between clients, sponsors and media partners for the benefit of everyone involved. Slide4:  Cable/satellite and terrestrial TV or radio stations International and local media agencies International and local sports association Charity non-profit organization Event promoters and managers Entertainment and sports personalities (endorsements, promotional tours, etc) CORPORATE EVENTS:  CORPORATE EVENTS We cater for one-off events such as product launches, exhibitions, seminars, annual conventions and dinners, road shows and contests. We are also committed for long-term partnerships and collaborations for recurring projects. Our services for such events include… Slide6:  Design and Conceptualization Production of custom-made agenda to suit your event’s objective Outsourcing services for your special needs (third party costs) Assistance in related interactive promotional activities (workshop, personality endorsement and etc.) Assisting advertising agencies with marketing and public relations campaigns Event Management andamp; servicing Clientele include…:  Clientele include… The Johnson andamp; Johnson 'Snip.Snap.Smile' road show and exhibition of baby shampoo. It was a tremendous achievement giving the brand great exposure. The road show was held in 4 different states namely Penang, Johor, Ipoh and Kuala Lumpur over the period of one month. Slide8:  UCSI Communications managed the highly successful launch of Beluga, Satya, Classic Waves and 1911 type watches for Ebel. We organized a launch and Gala dinner at the Carcosa Sri Negara with Maggie Cheung as the ambassador for Ebel. Slide9:  The launch of Guinness Draught promotion 'Are You Game For Me?' into the new millennium. It was a 6 months promotion at various pubs and nightspots in Singapore. We introduced a new drinking fashion to the younger generations – Tab yourself! Slide10:  The Malaysia Canada Business Council’s Business Excellence Awards 2004 was the biggest one to date. Attended by H.E. Melvyn MacDonald, High Commissioner of Canada and Dato’ Seri Rafidah Aziz, Minister of International Trade. Successfully executed marketing and organized the Awards presentation, multimedia and Gala dinner. Cont’d next slide… Slide11:  Slide12:  and many more…:  and many more… Product launch E-TYPE watches for Ebel, LVMH (M) Sdn Bhd Motorola launch of 'V' and 'L' series mobile phone Motorola 'V' and 'L' series mobile phone road shows throughout Malaysia (worked with NEWS Ad) 'Color the Castle of your Dream' coloring contest for Faber-Castell Product launch of AW Faber-Castell fine writing instruments Product launch of the new 100,000 colors variation for Jotun (M) Sdn Bhd New factory/ plant launching for Faber-Castell in Shah Alam and South East Asia Slide14:  New branch launch of New Training Center in Penang for Cisco System Appreciation Night for Cisco System dealers in Sunway Lagoon, Bandar Sunway. Team Building Seminar in Club Med for Cisco System Company Launch for music4nonthing.com in Malaysia, Singapore and Taiwan. Website launch for live-e.com in Malaysia and Singapore New outlet launch for Souled Out Café Sdn Bhd. Logistics andamp; Maritime Transport Conference 2004: A Dynamic Approach to New Challenges for Sedaya Training andamp; Development Centre Sdn. Bhd. Slide15:  Birthday function for Tan Sri Yeoh Tiong Ley of YTL (M) Bhd Millennium countdown 2000 in Pangkor Island for YTL (M) Bhd Anugerah Industri Music Malaysia (AIM) Awards for Akademik Musik Malaysia US Marine Corporate Dinner for the United States of America Embassy Alcatel Road Show Global Vision Junior Team Canada visit to Malaysia 2005 ENTERTAINMENT EVENTS & MARKETING:  ENTERTAINMENT EVENTS andamp; MARKETING We provide a wide range of management services designed to fully utilize the event’s marketing potential for the client or sponsor, building a solid foundation for a long term success for the event. We have developed successful programs and sponsorship packages for many corporations. Our services include… Slide17:  Exploring new and exciting marketing or sponsorship opportunities for the event. Creating tailor-made events, which include conceptualizing, planning, implementation and management of the program and event. Logistics management Assisting advertising agencies with marketing and public relations campaign Cost analysis and budgeting Event Evaluation and report Clientele include::  Celcom (Malaysia) Berhad Taiwanese Artist JJ Lin was crowned XPAX Ambassador 2006. Clientele include: Slide19:  JJ Lin andlt;Cao Caoandgt; Malaysia Promo Tour 2006 presented by XPAX The Promo Tour in May 2006 spans 3 states: Johor Bahru, Penang and Kuala Lumpur, with autograph sessions at Seremban and Ipoh. CELCOM-MAPCU LEAP (Leading All Round Performers):  CELCOM-MAPCU LEAP (Leading All Round Performers) This project is the brainchild of UCSI Communications. In this collaboration, Celcom has partnered MAPCU (Malaysian Association of Private Colleges andamp; Universities) to offer RM 1.6 million cash rewards to academically deserving students. Slide21:  Slide22:  In return, Celcom’s has conducted branding awareness on campus premises. As a commitment to making campus life more enjoyable via discounted SMS and call rates and also providing cash rewards for students who excel academically, Celcom has also brought more events and activities for students, amongst them being the Fear Factor College Edition and the Homegrown Campus Tour. Slide23:  During the 2001 Model Search Contest, we successfully managed the contest, a live coverage via National TV in Nikko Hotel, Kuala Lumpur. The event was a resounding success. Slide24:  We worked very closely with United International Pictures and Gurmit Singh a.k.a. Phua Chu Kang in promoting the movie 'One Leg Kicking'. The promotional tour was held in Singapore and Malaysia. Slide25:  MOET andamp; CHANDON NABUCANADZA fashion show with the theme 'Dedicated to Fashion'. We used more than 60 top models and worked with Malaysia’s top 5 designers i.e. Gillian Hung, Eric Choong, Bill Keith and etc. (Riche Monde (M) Sdn Bhd) Slide26:  As the Event Promoter for the JJ Lim Malaysia Promo Tour 2005, we worked closely with the Organizer Halo Music (M) Sdn. Bhd. in maximising their potentials in looking for sponsors. A successful partnership was negotiated with Celcom (M) Bhd. for being the Presenter for the entire tour which spans 4 states – KL, Johor Bahru, Penang and Kuching. Slide27:  Our services included the planning and implementation of the various aspects of tour including developing of POS materials, event management for autograph sessions, press conference, 4 major showcases, and meet the fans gatherings. Slide28:  Recording artist tour management for Universal Music, EMI, Sony Music and Warner Music::  Recording artist tour management for Universal Music, EMI, Sony Music and Warner Music: Jordan Hill Promotional Tour Tevin Campbell Asian Tour Mr.Big Bigger Tour Alanis Morissette Jagged Little Pill World Tour Inner Circle The Green Tour Donna Lewis Promotional Tour andamp; Launch of Mix FM All 4 One Promotional Tour All 4 One AIM Tour Scorpions Promotional Tour Recording artist tour management for Universal Music, EMI, Sony Music and Warner Music::  Recording artist tour management for Universal Music, EMI, Sony Music and Warner Music: Scorpions World Tour Simple Red AIM Tour Jordan Hill AIM Tour Hootie andamp; the Blowfish Promotional Tour Alanis Morissette in person at Syncrosound studio one Hootie andamp; the Blowfish in person with Asha Gill Jordan Hill in Person Scorpions concert at Stadium Merdeka with TV3 Simple Red in person with Mick Hucknell All 4 One in person live in Malaysia Tevin Campbell in person SPORTS EVENTS & MARKETING:  SPORTS EVENTS andamp; MARKETING Our team has worked closely with local sports associations and clubs e.g. FTAAA, Pace Setters Club, etc. We are in the position to explore new sponsorship opportunities and marketing dimension to our client as well as the association and clubs. Hence to maximize its potential to benefit everyone involved. Our services include… Slide32:  Securing sponsors for sports events, teams, athletes, sports infrastructure and etc. Packaging and sales of sponsorship rights and benefits Customizes sports marketing events or sponsorship packages that includes conceptualization, planning, operation and production. Logistic management Event management andamp; servicing Assisting corporations and advertising agencies with brand campaigns involving sports. PUBLIC RELATIONS:  PUBLIC RELATIONS UCSI Communications’ PR team complements our corporate events, entertainment events, sports event and marketing Asia-wide. A PR campaign is a promotional mix that communicates an idea to the various sectors of the public via the media. We help organizations bridge the gap and to build good relations with the general public and various media organizations. Our services include… Slide34:  Writing of press releases Proof reading for all advertising andamp; promotion materials Artwork andamp; Design Conceptualization and campaign strategy Media Monitoring Report andamp; Evaluation Organizing of Press Conferences Coordination of Interviews Licensing Consultation andamp; servicing Clientele include…:  Clientele include… Reliv International Sdn. Bhd., an American-based health supplement company, was launched in Malaysia in March 2004. The Presidential Launch was attended by President, Robert L. Montgomery from the U.S. A series of PR activities took place prior to and after the Launch, with the sole purpose of introducing the company to the Malaysian public. Slide36:  Slide37:  Slide38:  We also successfully managed Reliv’s Presidential Launch over 19-20 March 2004 @ Glenmarie Pan Pacific for a crowd of 500 people. A Gala Dinner was also held at the end of the 2-days event. Slide39:  Classic Scenic Berhad, manufacturer of wooden picture frame moulding, was officially listed on the Second Board of the KLSE on 4 November 2004. As the official PR Agency, we successfully launched a series of PR activities from October – December: press releases from various angles, press conferences, press interviews, etc. The Underwriting Ceremony with Am Merchant, held at Shangri La KL, was well coordinated and well received by the media. Slide40:  Slide41:  Slide42:  TV3 News Footage on Classic Scenic Berhad: To play movie file, click on centre of slide. ADVERTISING & DESIGN:  ADVERTISING andamp; DESIGN Our passion for creative design solutions extends into graphic design and advertising contexts, including design briefs and promotional packages for councils, private businesses and local organizations. A unique approach to creativity is at the core of UCSI Communications. We show our clients a wide range of creative, especially when setting the direction for a campaign or an important communications vehicle. Clientele include…:  Clientele include… Slide45:  Slide46:  Slide47:  Slide48:  At UCSI Communications, we help you communicate the right message, via the right strategy, to the right people – to make immeasurable change in organisations, communities and the world. We do this unusual crazy thing all the time. We listen. Call us crazy, but our clients really seem to like it. Slide49:  Thank You.

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