UC Market Overview - Cisco, Avaya, Microsoft, Shoretel

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Information about UC Market Overview - Cisco, Avaya, Microsoft, Shoretel
Business & Mgmt

Published on February 26, 2014

Author: Shilpapv

Source: slideshare.net

UNIFIED  COMMUNICATIONS    &  COLLABORATION    MARKET   SHILPA  P  VISWAMBHARAN  

UC  DEFINITION       Unified communications (UC) products (equipment, software and services) as those that facilitate the use of multiple enterprise communications methods. This can include the control, management and integration of these methods. UC products integrate communications channels (media), networks and systems, as well as IT business applications and, in some cases, consumer applications and devices Gartner,  Oct  2012   VALUE PROPOSITION OF UC: USE OF COMMUNICATION TOOLS TO LET INDIVIDUALS OR GROUPS THAT ARE PHYSICALLY SPREAD OUT TO COLLABORATE AND ACHIEVE BUSINESS GOAL

THE  UC  MARKET:  SIZE,  TRENDS,  DRIVERS  &   CHALLENGES  

          UC  MARKET  SIZE   $20.8B     ON-­‐PREMISE     UC  MARKET   2016     [COMMFUSION  LLC]   76%     $53.2B   BUSINESS  DECISION   MAKERS  AGREE  THAT   MOBILITY  SOLUTIONS   ACCELERATE  DECISION   MAKING  SPEED    MANAGED   COLLABORATION   OPPORTUNITY    IN  2013   [CISCO.COM]   UC  IN  FORTUNE  500   UC  MARKET  BREAKDOWN  (in  billions)   SaaS  &  WEB  2.0   WEB&AUDIO  CONF   DEPLOYED   32%   NOT-­‐ DEPLOYED   68%   TELEPRESENCE  &  BIZ  VIDEO   APPLICATION  FLUENT  NETWORKS   TRANSPORT   CONTACT  CENTER   UNIFIED  COMM.   0   5   10   15   20   25  

EVOLUTION  OF  UC   B U S I N E S S V A L U E HIGH     LOW   GEN3     NETWORK   COMPETITIVENESS   AGILITY   RESPONSIVENESS   DECENTRALIZED   DECISIONS   GEN  2     SELF-­‐ORGANIZATION     TRUST/SOCIAL   SHARE   CAPITAL   EFFECTIVENESS,    GEN1     ECOSYSTEM       PROCESS  CONSISTENCY,  ENGAGEMENT   COMMUNICATE     RESOURCE     OPTIMIZATION,   PRODUCTIVITY   BLOGS,  WIKIS,  USER   PRODUCTIVITY   COST  AVOIDANCE   GENERATED  CONTENT       ACTIVITY  STREAMS   EMAIL,  CALENDAR   SHARED  WORKSPACES   SOCIAL  PROFILES   AUDIO  CONFERENCING   WEB  CONFERENCING   MICROBLOGGING   IM,  PRESENCE   VOICE/TELEPHONY   CROWD  SOURCING/ DISCUSSION  FORUMS   DOCUMENTS   DEVELOPER   VIDEO  CONFERENCING   REPORTING   COMMUNITY       1980-­‐2000   2000-­‐2010   2010-­‐2015   GEN  4     AGGREGATE     RECOMBINE   TECHNOLOGY   MIX  FORMERLY   SEPARATE  AREAS     CONSUMER-­‐BUSINESS   PREMISE-­‐CLOUD   PERSONAL-­‐WORK   INTER-­‐ENTERPRISE   COLLABORATION     UNIVERSAL  DASHBOARD   SOCIAL  ANALYTICS   WEB  2.0  STYLE   2015  -­‐  BEYOND  

MAJOR  TRENDS  &  CHALLENGES   •  ANYTIME-­‐ ANYWHERE   CONNECTIVITY   •  EASE  OF  USE  &   ADMINISTRATION   •  BYOD  RELATED   ISSUES   •  SECURITY   •  VIDEO  SUPPORT  ON   ALL  CAPABLE   DEVICES   •  NETWORK  SUPPORT   FOR  VIDEO  DEMAND   VIDEO   CLOUD  &   VIRTUALIZATION   •  SECURITY   •  INTERNET  SPEED   •  DEPLOYMENT   MODELS:  HYBRID,   ON-­‐CLOUD   MOBILITY   SOCIAL   ENTERPRISE   •  COLLABORATION   CAPABILITIES  BUILT   INTO  ENTERPRISE   APPS,  SECURITY  

UC  SOLUTION  AREAS   UNIFIED   COMMUNICATIONS   MANAGER,   SOFTPHONES,  IP   PHONES     HOSTED  UC   (HCS),   CONTACT   CENTER   APPLICATIONS   MOBILE  CLIENTS,   DESKTOP  &  THIN   CLIENTS  (JABBER,   CUPC)   CLIENTS   CONFERENCE   WEBEX,   TELEPRESENCE,  EX  90   VOICE  &   TELEPHONY   PRESENCE   RICH  PRESENCE  (JABBER,   CISCO  UNIFIED  PRESENCE   SERVER):   MESSAGING   UNIFIED   MESSAGING,   JABBER  

CUSTOMER   TOP  ADOPTORS  &   APPS   EDUCATION,  TECHNOLOGY  &   FINANCE  ARE  THE  TOP   ADOPTORS     COLLABORATION,   VOIP    MESSAGING,  WEB  MEETING   PRESENCE,     IM/CHAT,     CONTACT  CENTER   BARRIERS  -­‐   ADOPTION     COMPLEX   COST:  INVESTMENT  VS   USAGE   COMPATIBILITY  WITH   INSTALLED  BASE   TOP  BUSINESS   DRIVERS   COLLABORATION   PRODUCTIVITY   CUSTOMER  CONNECT   MOBILITY   STAYING  CURRENT   OpEX   INEXPERIENCED  IT  STAFF   SECURITY  CONCERNS   TRAVEL  EXPENSES     CONNECT  WITH  PARTNERS/ SUPPLIERS   ALTERNATIVES:  SKYPE,  AIM   QUALITY   SALES  CYCLE     CAPEX   TIME  TO  MARKET  

PART  2   CISCO  SYSTEMS  UC  PORTFOLIO  

1997-­‐98:  Selsius   Call  Manager   2000-­‐05:  Cisco   Call  Manager   3.0-­‐4.2   Upto  2005   CUCM  8.0:   virtualizaRon   support,  inter-­‐op   focus,  new  end-­‐ points   Unified   CommunicaRons   Manager  6.0:   feature,  starter  &   upgrade  licenses,   CUCMBE  introduced,   Mobility  manager   (SNR,  IP  Ph,  Cell  Ph)   2006   2007   March  2006:Cisco   Unified  Call   Manager  4.2    (Win   2k)  &  5.0  (Linux   based,  SIP   endpoint  support,   licensing  based)   2008     2009   CUCM  7.0:     OS  independence,  IBM   Informix  database   2010   2011   2012   CUCM   9.0  

MARKET  SEGMENTS  &   CUCM  PRODUCTS   Small: 5-50 users Smart Business Comm. Systems Call Proc’g: Communications Manager Express Platform: UC 500 series Med Business:50-250 Unified Communications Express Call Proc’g: Communications Manager Express Platform: ISR Mid-Market: <1000 Unified Communications Manager Business Edition Call Proc’g: Communications Manager Platform: MCS 7828 Enterprise: >1000   Unified Communications Manager Call Proc’g: Communications Manager Platform: MCS Series

GARTNERS  MAGIC  QUADRANT  FOR  UC,  2012  

CISCO  UNIFIED  COMMUNICATIONS  &   COLLABORATION  SOLUTION   STRENGTHS   CUSTOMER  CAUTIONS   Fully  integrated  UC  suite,  Market  Leader   Complex  to  Understand  &  Manage   (Configuraions,  accurate  price  quotes)   Interoperability:  muliple  device  support   (apple  &  android  plalorm  support)   Gartner  clients  complain  about  the  need   to  deploy  Cisco  Data  Center  soluion   (UCS)  for  opimal  Unified   Communicaions  deployment   Large  IP  Telephony  &  Infra  Client  base,   Partners  &  System  Integrators,  helps   posiion  it  well  with  decision  makers  &   Buyers   A  3-­‐year  licensing/renewal  term  viewed   more  favorably  by  clients  over  the  5-­‐year   Cisco  UC  sonware  subscripion  (CUCSS)   term.   Muliple  Deployment  Opions  available:   On-­‐Premise  and  Cloud  (HCS)   Expensive  

• LYNC  2010  OFFERS  FULL   SUITE  OF  UC   FUNCTIONALITY   • CONNECTS  WELL  WITH   OFFICE,  SHAREPOINT,   SKYPE  &  EXCHANGE   • STRONG  SOFTWARE   OFFERINGS  &  PARTNER   ECOSYSTEM   • WORKING  WITH   MULTIPLE  LYNC   PARTNERS  TO  OBTAIN  A   FULL-­‐SUITE  OF  SOLN.   CAN  BE  CUMBERSOME   SHORETEL   • BASED  ON  AVAYA  AURA   SOLUTIONS   • STRENGTH:  VOICE/ TELEPHONY   • LARGE  INSTALLED  BASE     • NEED  TO  PROVE  ITSELF   IN  UC  FULL  SUITE   SOLUTION  OFFERING   •   NORTEL  ASSETS   ACQUISITION  TO   STRENGTHEN  UC   • QUALITY  ISSUES  WITH   INFRASTRUCTURE  LED   TO  REVENUE  DECLINE   IN  2012   MICROSOFT   AVAYA   OTHER  UC  PLAYERS   • NICHE  PLAYER   • APPLIANCE   ARCHITECUTRE,  WELL   SUITED  FOR   DISTRIBUTED  ORGS.   • STRENGTH:  SIMPLICITY   (INSTALL  &  ADMIN.)   • GMAIL  &  MICROSOFT   EXCHANGE  UM   INTEGRATIONS   • NORTH  AMERICA  IS  ITS   MAIN  MARKET     • TRANSPARENT  PRICING   &  LICENSING   • INEXPERIENCED   RESELLERS:  RELATIVELY   NEW  TO  SHORETEL/UC  

EMERGING  TRENDS  IN  UC   WEB  REAL-­‐TIME   COMMUNICATION  (WebRTC):   An  effort  by  Google  to  bring   standard-­‐based  real-­‐ime   media  engine  to  all  browsers.   Ericsson’s  mobile  browser,  PC   based  Chrome  &  Firefox   browsers  are  its  current   implementaions.   Issues:  Quality  Of  Video,   Adopion,  Interoperability  with   H.323/SIP,  Technical  Support   SOFTWARE  DEFINED   NETWORKING  &  UC   Concept:  Applicaions  can   directly  request  QoS/ bandwidth  from  networks.   Case  for  SDN:  Sonware-­‐based   UC  apps  rely  on  Wifi  &  Cellular   networks,  which  are  facing  an   ever  increasing  load  on   bandwidth.  Also,  the  LAN/ WAN  cannot  recognize   encrypted  voice/video  packets   &  therefore  can’t  prioriize  it.   SDN  can  solve  all  these  issues.   HYPERVOICE   Turning  voice  into  a  naive   web-­‐object  instead  of   convering  it  into  text  object.   Brainchild  of  Marin  Geddes.   First  heard  in  2012.  It  is  similar   to  the  hypertext  concept.   Advantage:  Hypervoice   conversaions  can  be  shared  or   searched.     Supporters:  Telephonica  Digital   and  Voxeo  Labs  

THANK  YOU   SHILPA  

SOURCES:  NOJITTER,  UCSTRATEGIES,  CISCO.COM,  HARGEN.COM,   COMMFUSION  LLC,  INFORMATION  WEEK,  GARTNER  REPORTS,  SYNERGY   RESEARCH  GROUP   ADDITIONAL  EXHIBITS  

EXHIBIT  1   Cisco,  Avaya  and  NEC  provide  all  three  deployment  opions:     •  On-­‐Premise  UC  with  New  PBX   •  Cloud-­‐based  UC   •  On-­‐Premise  UC,  PBX  overlay  

EXHIBIT  2  

CUSTOMERS     CUSTOMER’S  MAIN  BUSINESS  NEEDS:   Make  Faster  Decisions,  Speed  Up  Business  Processes,  Superior  Customer  Experience  

EXHIBIT  3  

EXHIBIT  4  

EXHIBIT  5  

EXHIBIT  6  

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