U Mobile News Letter Q4 2013

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Information about U Mobile News Letter Q4 2013
Business & Mgmt

Published on April 2, 2014

Author: kilikdestiny

Source: slideshare.net


Sharing with you the exciting happenings in the company that wraps up Q4 in 2013.

U Mobile ended the year of 2013 by launching the much-waited 4G LTE service, offering high speed mobile internet at best value rates for prepaid, postpaid and broadband plan customers. Apart from new product launches, the company also hosted ‘U Day’ for staff to unveil our five new core values, as well as sharing company’s new vision and mission moving forward.

Happy reading and keep a lookout for the Q1’14 newsletter soon.

Live connected NEWSLETTER ISSUE NO. 11 OCT-DEC 2013

NewsletterIssueNo.11(0ct-Dec) It was a momentous moment and a milestone for U Mobile when we launched our 4G LTE services to consumers in strategic areas within the Klang Valley and Johor Bahru, giving them the opportunity to enjoy high-speed internet services while surfing the web and staying connected with their friends and family. We also inked a Disaster Recovery (DR) partnership with ZTE Corporation in the presence of our Prime Minister and the President of China; promising stable, resilient and robust network services to U Mobile users. To enable more customers to enjoy our products and services, we expanded our reach to East Malaysia, namely Kuching and Kota Kinabalu, through the opening of two new U Mobile stores within the region. Now more people can enjoy the benefits of being a U Mobile subscriber, along with the quality services we provide at the best market rates. Being an emerging player in the market, it is natural for us to show support to emerging and aspiring talents who strive to achieve greater heights. We sponsored the local singing competition, ‘Pop Star’ for the third time, and it is great to hear how the winners are making our country proud in the international arena. We also celebrate our sponsorship for Cardiff City Football Club as they strive to score great achievements in the Barclays Premier League by bringing the excitement closer to our customers as a way to reward them for their endless support for the brand. 2014 will be an equally exciting and challenging year for us all as we aim to take on greater market share from our competitors and move the business forward to a higher frontier. We remain dedicated, determined and focused on executing our strategic initiatives and long-term growth strategy, and you play a great role in moving us forward and getting us closer to those goals. Your commitment and efforts have certainly contributed to the success of the company today, regardless of whether you are our business partner, our vendor or one of the U Buddies. We are able to take on the industry if we work hand-in-hand and instill the five core values in what we do, which are ‘Passion’, ‘Trustworthy‘, ‘Inspiration, Innovativeness & Creativity‘, ‘Teamwork‘ and ‘Fun‘. And I believe that together, we can do wonders! Before I end, I would like to extend my best New Year wishes to each and every one of you, and may you enjoy great health, prosperity, great opportunities and harmony in 2014. Warm Regards, Wong Heang Tuck Chief Operating Officer / Acting CEO 01 The Trib te Towards the tail end of last year, we witnessed a string of significant additions and achievements, which have certainly made U Mobile a strong player within the market. We have introduced innovative and best value products to meet consumers’ ever-changing mobile lifestyles; improved our network to provide better quality services and made our customers’ mobile experience with U Mobile a rewarding one through incentives and programmes. WHAT AN EXCITING 2013 WE HAD

NewsletterIssueNo.11(0ct-Dec) 02 U MOBILE BRINGS FASTER UNLIMITED MOBILE INTERNET EXPERIENCES THROUGH 4G LTE 17th December 2013 – With the tagline “4G For All“, U Mobile brings high-speed 4G LTE services to strategic areas within the Klang Valley (Bandar Sunway, Subang Jaya, Puchong, Berjaya Times Square) and Taman Molek in Johor Bahru. Prepaid, postpaid and broadband U Mobile customers within the stated vicinities can now enjoy high-speed mobile internet and broadband access, ideal for web-browsing, video streaming, downloading and uploading files, and staying connected with friends and family. (Fromsecondleft)WongHeangTuck, Chief Operating Officer /Acting CEO, and Too Tian Jen, Chief Technology Officer, officiating the launch of U Mobile 4G LTE by filling up the 4G symbol with an orange concoction. The Q arterly

(From second left) Jasmine Lee, Director of Marketing; Wong Heang Tuck, Chief Operating Officer / Acting CEO; Too Tian Jen, Chief Technology Officer; Alex Tan, Director of Sales; Tan Hoon San, Chief Financial Officer; Ng Siew Khim, Chief Corporate Services Officer. (From second left) Eric Loo, Representative from Huawei Technologies (M) Sdn Bhd; Jasmine Lee, Director of Marketing; James Zhang, Vice President of ZTE Corporation; Wong Heang Tuck, Chief Operating Officer / Acting CEO; Too Tian Jen, Chief Technology Officer; Alex Tan, Director of Sales; Tan Hoon San, Chief Financial Officer; Ng Siew Khim, Chief Corporate Services Officer. (From left) Jasmine Lee, Director of Marketing; Too Tian Jen, Chief Technology Officer; Wong Heang Tuck, Chief Operating Officer / Acting CEO, and Alex Tan, Director of Sales, at the U Mobile truck, where guests were given the opportunity to test the speed of U Mobile’s 4G LTE services. (From second left) Wong Heang Tuck, Chief Operating Officer / Acting CEO, and Too Tian Jen, Chief Technology Officer, introducing U Mobile’s new 4G LTE services – now available in strategic areas within Klang Valley and Johor Bahru. U Mobile brings high-speed 4G LTE services to prepaid, postpaid and broadband users within Subang Jaya, Sunway, Puchong, Berjaya Times Square and Taman Molek in Johor Bahru. NewsletterIssueNo.11(0ct-Dec) 03

The B siness U MOBILE PARTNERS WITH ZTE CORPORATION FOR DISASTER RECOVERY SYSTEM NewsletterIssueNo.11(0ct-Dec) 04 4th October 2013 – U Mobile appoints ZTE Corporation to deploy a Disaster Recovery (DR) system for U Mobile’s core network; providing stable, resilient and robust network services to U Mobile users. This was officiated in the presence of the Prime Minister of Malaysia and the President of the People’s Republic of China. President Xi Jinping, who was in town for a 3-day diplomatic visit to Malaysia as part of his Southeast Asia tour, and Prime Minister Dato’ Sri Mohd. Najib bin Tun Abdul Razak graced the signing ceremony as witnesses of the partnership agreement between U Mobile and ZTE Corporation, both dynamic entities in their respective countries, in the spirit of fostering good bilateral ties and exploring economic opportunities between the two nations. (From front left) Shi Lirong, Chief Executive Officer of ZTE Corporation, and Dato’ Robin Tan, ChairmanandCEOofBerjayaCorporationBerhad, representing Tan Sri Dato’ Seri Vincent Tan, Chairman of U Mobile, officiating the Disaster Recovery(DR)systempartnershipinthepresence of Prime Minister Dato’ Seri Najib Tun Razak and XiJinping,PresidentofthePeople’sRepublicofChina. In a separate ceremony, (from front left) Wong Heang Tuck, Chief Operating Officer / Acting CEO of U Mobile, and Shi Lirong, Chief Executive Officer of ZTE Corporation, inks the Disaster Recovery (DR) system partnership agreement. Witnessing the signing were Too Tian Jen, Chief Technology Officer of U Mobile; Zhang Renjun, Senior Vice President of ZTE Corporation, and Zhou Fang, President of ZTE Corporation (SEA).

U MOBILE INTRODUCES LOWEST UNLIMITED INTERNET ROAMING RATES 1st November 2013 – U Mobile postpaid customers can now rejoice with the ability to stay connected with their friends, family, colleagues and business partners with the market’s lowest unlimited internet roaming rates as they travel to Singapore, China, Hong Kong and Taiwan. This service has been extended to Philippines, Indonesia and Thailand beginning 1st December 2013. U Mobile has partnered with Unicom (China), PCCW (Hong Kong), Taiwan Mobile (Taiwan), StarHub (Singapore), True (Thailand), Telkomsel (Indonesia) and Globe (Philippines)as roaming partners. Should users choose to roam with other operators, the standard Pay As You Use (PAYU) rates will apply. This special rate of RM30 per day is only valid until 31 October 2014. With a maximum rate of only RM30 per day, customers can now travel worry-free as they enjoy unlimited internet when they are abroad. Frequent travelers can also bid farewell to tedious manual setup procedures as U Mobile postpaid plan subscribers will beautomatically promptedvia SMS upon arrival at the mentioned destinations to roam with preferred roaming partners in each region. INTERNET ROAMING At RM30/day, stay connected to your Internet needs, near or far. LOWEST NLIMITED p g p g NewsletterIssueNo.11(0ct-Dec) 05 The Val e Products RM30/day COUNTRY PREFERRED ROAMING OPERATOR China Unicom PCCW StarHub Taiwan Mobile Telkomsel Globe True China Hong Kong Singapore Taiwan Indonesia Philippines Thailand

10th December 2013 – U Mobile customers who have friends and family based overseas can now bury their qualms over pricey mobile expenses while catching up and staying connected during the festive season. U Mobile, Malaysia’s most dynamic and innovative mobile operator, introduces the Best IDD 1310 service, enabling subscribers to make IDD calls from as low as 5sen per 30 seconds. By simply dialing the IDD code (1310) before the country code, U Mobile prepaid and postpaid customers can enjoy lower rates and greater savings while making overseas IDD calls. Be it calling home, catching up with friends and family living abroad or discussing with international business partners, customers can now enjoy lower IDD rates anytime and anywhere in Malaysia. U MOBILE BRINGS BEST IDD RATES TO THE MARKET NewsletterIssueNo.11(0ct-Dec) 06

Ho! Ho! Ho!  It’s The Most Wonderful Time Of The Year, when you see Santa Claus Coming To Town on the Sleigh Ride with Rudolph, The Red-Nosed Reindeer and Jingle Bells break the Silent Night which brings Joy To The World. MUSIC COLOUR TONES HAVE YOURSELF A MERRY CHRISTMAS WITH U MOBILE Stand a chance to win RM150 worth of CDs when you purchase Christmas songs from us. For Only RM3/month, get your Christmas Colour Tones from 18 Nov to 22 Dec 2013 and stand a chance to win weekly prizes worth RM150. For Colour Tones Top 10 Music, dial *118*5#.  Visit u.com.my for more info and the song listing. Have a Jolly Christmas!   Downloads For NewsletterIssueNo.11(0ct-Dec) 07 Colour nd 0. 5#. listing. NewsletterIssueNo.11(0ct-Dec) 07

U MOBILE ‘ROAD TO CARDIFF’ CONTEST WINNERS Bon ses & Bounties Winners of the U Mobile ‘Road to Cardiff’ Contest and BCARD ‘Swipe Your Way to Cardiff’ Contest sharing a picture moment with Tan Sri Dato’ Seri Vincent Tan (fourth from left) during their tour of Cardiff City Stadium. Look out for the next U Mobile ‘Road to Cardiff’ Contest, which will begin in January 2014, where U Mobile will send winners to watch the Cardiff City FC vs. Liverpool match LIVE at Cardiff City Stadium! The ‘Road To Cardiff’ Contest, which ended on 29th October 2013, gave U Mobile prepaid subscribers a chance to watch a Barclays Premier League (BPL) match live at Cardiff City Stadium. Organized in conjunction with U Mobile as the official Malaysian telecommunications partner for Cardiff City FC, our prepaid subscribers stood a chance to win tickets for two to watch the Cardiff City FC vs. Manchester United match LIVE by simply topping up RM30 or more. The two lucky winners were Mr. Tan Sin Hong from Penang and Mr. Lee Chian Hong from Ipoh. Both emerged as top scorers among thousands of other participants, and won an all-expense-paid trip for two to Cardiff City each. It was a dream come true for both winners and they were very happy to be given this once-in-a-lifetime opportunity to watch a LIVE BPL football match. Tan Sin Hong (left) and Cheong Shun Bing (right), who represented Lee Chian Hong, were excited to watch the football match between Cardiff City FC and Manchester United. NewsletterIssueNo.11(0ct-Dec) 08

While the U Mobile ‘Road to Cardiff’ Contest winners enjoyed the football match LIVE in Cardiff City Stadium, supporters of Cardiff City FC and Manchester United in Klang Valley had the chance to cheer for their favourite teams at the U Mobile ‘Road to Cardiff Tengok Bola LIVE‘ Party held at The Boulevard, Berjaya Times Square on 24th November 2013. The thrilling match between Cardiff City FC and Manchester United ended with a 2-2 draw, much to the delight of fans from both clubs. Besides being treated to a delectable feast, guests also had the opportunity to win cool prizes such as a brand new Samsung GALAXY S4, Nintendo Wii and Sony Playstation 3 through lucky draws and games.  Customers who signed up for a U Card at the event were given the opportunity to join the U Mobile ‘Road to Cardiff Tengok Bola LIVE’ Party and a chance to win lucky draw prizes. NewsletterIssueNo.11(0ct-Dec) 09 UMOBILE ‘ROAD TO CARDIFF TENGOK BOLA LIVE‘ PARTY

Activities before the match started Manchester United fans were also invited to the viewing party to bring greater excitement and fun to the viewing party. Group Winners Prior to the LIVE screening of the Cardiff City FC vs. Manchester United football match, guests were treated with a series of activities such as football juggling, where all participants were awarded with a special prize for participating. Jasmine Lee, Director of Marketing, U Mobile (left), awarding a brand new Nintendo Wii to one of the lucky draw winners. NewsletterIssueNo.11(0ct-Dec) 10

CHRISTMAS PROMOTIONS U Mobile rewarded its U Card members with a series of gifts and promotions through the ‘12 Days to Christmas’ promotion. From 14th December till Christmas Day, U Mobile brought more joy to our customers’ holiday celebrations with loads of goodies and freebies. All they had to do was keep a lookout on our corporate website and FB fan page for the announcement of each day’s special gift. The promotions didn’t stop there! We also offered the Samsung GALAXY S4 at a very LOW price as a way to show our appreciation to our loyal customers during the festive season. At only RM499, they can bring home a new Samsung GALAXY S4 when they sign up for the Ultimate Device 158 plan where they can enjoy 5GB of data, 200 min of FREE calls and 200 FREE SMS. NewsletterIssueNo.11(0ct-Dec) 11

U MOBILE TEES OFF AT NILAI SPRINGS Fun & Gratit de Group Shot: U Golfers in high spirits as they get together for a group photo prior to teeing off the third edition of the U Mobile Golf Tournament at Nilai Springs Golf & Country Club. 17th October 2013 – U Mobile hosted its third consecutive annual U Mobile Golf Tournament aimed to foster closer ties with the company's key vendors, clients and business partners. It acts as a gesture of appreciation for their continued support and commitment to the U Mobile brand. Despite the scorching heat, camaraderie was in the air as participants took to the lush green fairways of the Mango and Pines nines for some good-natured competition. Spicing up the challenge was the hole-in-one prize on offer, a Mazda 3 Hatchback, which went unclaimed. Sponsors and supporting partners of the U Mobile Golf Tournament (L to R): Xing Yong (Huawei Technologies (Malaysia) Sdn Bhd), Rickey Hiew (Bermaz Motor Sdn Bhd), Todd Ashton (Ericsson (Malaysia) Sdn Bhd), Wong Heang Tuck (U Mobile Sdn Bhd), Andrew Loh (Planet Telecoms Managed Services), Andrew Tan (SAS Institute Sdn Bhd), Zhang Yu (ZTE (Malaysia) Corporation Sdn Bhd) Hong Mun Loong (Dimension Data (M) Sdn Bhd). WINNERS: U Mobile’s Chief Operating Officer and Acting CEO Wong Heang Tuck flanked by champion YBhg Dato' Freddie Fernandez (left) of Betarecs Sdn Bhd and second runner-up Aly Shaharom of Malaysia Communications and Multimedia Commission (right). NewsletterIssueNo.11(0ct-Dec) 12

Pop Star 2013 YOUNG TALENTS ACHIEVE THEIR DREAMS WITH U MOBILE (From left) Wandy Koay, 2nd runner-up of Pop Star 2013, Daniel Cheah, winner of Pop Star 2013, and Joseph Kan, 1st runner-up of Pop Star 2013, were overjoyed by their achievements and the prizes they won from the event sponsors. Jasmine Lee, U Mobile’s Director of Marketing (first from right), presenting the mock cheque to Daniel Cheah (third from right), who outshined 9 other finalists to emerge as the winner of the Pop Star 2013 singing competition. Looking on is Kay Huang (first from left), renowned music producer and one of the judges at One Million Star singing competition. Jasmine Lee, U Mobile’s Director of Marketing (right), presenting a brand new Sony Xperia M to Joseph Kan (left), winner of Most Popular Pop Star Award at the grand finale. U Mobile was the title sponsor of the Pop Star 2013 singing competition for the third consecutive year, continuing the company’s commitment in nurturing young talents and supporting them to achieve their dreams and aspirations. It was also part of the telco’s initiative to offer customers more than just connectivity and mobile services, but also an unrivalled mobile experience. Daniel Cheah Chee Lik wooed the crowd with his mind-blowing vocal abilities and performances, outshining 9 other finalists and was declared the winner of Pop Star 2013 during the grand finale held at HGH Convention Centre Kuala Lumpur. The win qualifies him to represent Malaysia to compete in the One Million Star singing competition in Taiwan – one of the Chinese music industry’s most popular talent searches. Joseph Kan Chok Chen and Wandy Koay Xin Yi, both from Johor Bahru, were named 1st runner-up and 2nd runner-up respectively. NewsletterIssueNo.11(0ct-Dec) 13

U MOBILE HOSTS ‘U DAY’ FOR U BUDDIES U Mobile hosted ‘U Day’ for staff with the objective of sharing the company’s new vision and mission as well as unveiling the new five U Mobile core values. The first-of-its-kind gathering session received an overwhelming response with close to 500 U Buddies joining the event! Day U Mobile C-Level team (Back row from right) Wong Heang Tuck, Chief Operating Officer / Acting CEO; Tan Hoon San, Chief Financial Officer; (Front row fromlefttoright)TanChenSen,ChiefInformation Officer; Jasmine Lee, Director of Marketing; Too Tien Jen, Chief Technology Officer; Alex Tan, Director of Sales; and Ng Siew Khim, Chief Corporate Services Officer. Apart from the important announcements, U Buddies were given group assignments to do their best presentations on the U Mobile Core Values – ‘Passion’, ‘Trustworthy’, ‘Inspiration, Innovativeness & Creativity’, ‘Teamwork’ and ‘Fun’ - and how the values apply to their respective working experiences in U Mobile. The group that gave the best presentation won themselves some prizes. U Mobile Vision and Mission Core Values were officially unveiled by the C-Level team. NewsletterIssueNo.11(0ct-Dec) 14

Birthday celebration for U babies in Oct to Dec 2013 Congratulations to our super U Buddies for giving their best presentations on the U Mobile Core Values! U Buddies passionately giving their best presentations on the U Mobile Core Values. U Buddies crew from Corporate Services Team. NewsletterIssueNo.11(0ct-Dec) 15 Day

NewsletterIssueNo.11(0ct-Dec) 16 THE NEW FIVE U MOBILE CORE VALUES

There are a total of 13,300,000 million Facebook users in Malaysia. The age group with the highest users is 18 to 34. 80% of Malaysian internet users stream or download videos online. 51% of Malaysians have an active YouTube account. Brands are now moving towards YouTube for advertising and influencer engagements. There are 1.5 million Waze users in Malaysia Malaysia has the most Waze users in Asia Pacific Waze enables branded pins for marketeers to promote campaigns or drive people to a designated venue M Social QUICK FACTS ON THE MALAYSIAN SOCIAL MEDIA SCENE NewsletterIssueNo.11(0ct-Dec) 17

Most of us are on a data plan, which allocates a fixed amount of data we can use every month. Depending on how much you are willing to pay, you are allotted a limited amount of data, and charged extra should you exceed that limit. Sometimes, your phone may be using data through apps without your knowledge and you can end up with a whopping bill. In these instances, you might want to just switch off the data on your smartphone. Read on to find out how. HOW TO SAVE BYSWITCHING OFF MOBILEDATA Android phones Find “Settings” (in your App Drawer) and select “Data usage”. From here, un-check “Mobile data” to turn it off. You also have the option to “Set mobile data limit” by checking the box and sliding the red line to match your data plan. Your Android will automatically stop using mobile data if it reaches the limit. Also, if you click the additional options buttons (three squares), you will also find the option to turn off your “Data roaming” by un-checking the box. What’s p? $ Smart Ways to SAVE on Your Mobile Data Bill$ $ NewsletterIssueNo.11(0ct-Dec) 18

iOS (iPhone) Step 2 Select “Cellular”. Swipe the slider next to “Cellular Data” to turn it off. Swipe the slider next to “Enable 3G” to turn off 3G data. Mobile internet will be slower, but battery life is increased. Additionally, you can also turn off “Data Roaming”. This guide is for iOS 7, but will work for older versions of iOS. Depending on your mobile operator, the names of some options may be different to those you see in the screenshots below. Step 1 From the home screen tap “Settings”. If you can't find it, search for “settings” using the spotlight search. NewsletterIssueNo.11(0ct-Dec) 19 Blackberry Step 1 Pull your finger down from the top of the screen and select "Settings”. Then, select "Networks and Connections”. Step 3 Fromhere it's as simple as flickingthe “DataServices” switchfrom on to off. Step 2 Select “Mobile Network”.

In Vog e New U Mobile Branch Opening in SABAH New U Mobile Branch Opening in SARAWAK Digitel Cellular (Bukit Tinggi, KLANG) Phoneworld Enterprise (Bentong, PAHANG) M Seven Mobile Studio (PUCHONG) Yes’s Dot Com (Kuantan Parade, PAHANG) NEW BRANCHES OUTLET BRANDING NewsletterIssueNo.11(0ct-Dec) 20

DEALER SIGNAGE D Perfection (Raub, PAHANG) Kuszai Enterprise (Paka, TERENGGANU) U Choice Telecoms (MELAKA) S&S Mobile (CENTRAL) Intelsat Trading LH Mobile SenHeng 7-Eleven Cosway EPay SHOP-FRONT BANNERS NewsletterIssueNo.11(0ct-Dec) 21

STREET BUNTINGS NewsletterIssueNo.11(0ct-Dec) 22



Visit us at: Kuala Lumpur Berjaya Times Square, Ground Floor, East | AEON AU2 Shopping Centre, Ground Floor | Selangor 1 Utama, Lower Ground Floor, New Wing | Tropicana City Mall, Second Floor | Sunway Pyramid Shopping Centre, First Floor | BBT One, Ground Floor, Bukit Tinggi, Klang | P. Pinang Queensbay Mall Shopping Centre, Second Floor | No.50, Ground Floor, Jalan Todak 2, Seberang Jaya | Perak Ipoh Parade Shopping Centre, Lot S36, Second Floor | Melaka No.3, Ground Floor, Jalan Merdeka, Taman Melaka Raya | Negeri Sembilan No.135, 1 Jalan Tun Dr. Ismail, Seremban | Johor No.73, Jalan Molek 1/29, Taman Molek | Pahang A37, Ground-2nd Floor, Jalan Tun Ismail 1, Kuantan Perdana, 25000 Kuantan | Kelantan PT658, Seksyen 27, Jalan Sri Cemerlang, 15000 Kota Bharu | Sabah Unit 5/G6 Ground Floor, Api-Api Ctr, Jln Centrepoint, 88100 Kota Kinabalu | Sarawak Jalan Tun Jugah Shophouses, Lot 11880, Ground Floor, Block 16 Jalan Tun Jugah, Kuching U Mobile Sdn Bhd 223969-U /UMobilesb /MYUMobile/+UMobile/UMobile/UMobilesb u.com.my

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