Published on February 15, 2014
Types Of Consumer Buying Decisions Prof Prashant Kumar Gupta Lecturer Jain College of MBA
Four Types:High Involvement Significant Difference b/w Brands Complex Buying Decision Few differences b/w brands Dissonance Reducing Low Involvement Variety Seeking Habitual Buying
Complex Buying Behaviour High consumer involvement Significant perceived difference between brands Usually happens when product is expensive, risky, purchased infrequently like a PC Learning happens Marketers must understand the information gathering and evaluation behaviour
Dissonance Reducing Buying Behaviour High involvement Less perceived difference Expensive, risky and infrequently purchased products like carpets Learning happens but the purchase decision is quick Heed is paid to purchase convenience and price Post purchase communication is important
Habitual Buying Behaviour Low consumer involvement Little significant brand difference Purchase is out of habit not customer loyalty Low cost, frequently purchased products like salt Brand familiarity is important Ad campaigns with repetition and short duration
Variety-Seeking Buying Behaviour Low consumer involvement Significant perceived difference Lot of brand switching happens Eg: Cookies, biscuits Switching happens to seek variety and not out of dissatisfaction Different marketing strategy for market leader and challenger
Consumers make purchase decisions when they buy small items, such as a cup of coffee, and when they buy larger items, such as a house. After recognizing a ...
Six Stages to the Consumer Buying Decision Process (For complex decisions). ... The four type of consumer buying behavior are:
Cite: Types of Consumer Purchase Decisions (2016). From Consumer Buying Behavior Tutorial. KnowThis.com. Retrieved July 18, 2016 from http://www.knowthis ...
Learn more about types of buying decisions in the ... The type of buying decision impacts the ... in the buying decision. For consumers, ...
Consumer Decisions and Strategy. In order to successfully reach their target market, marketers must have some idea of how much time and effort consumers ...
Types of Buying Decision Behavior, Complex, ... In complex buying behavior consumer shows high level of involvement while purchase and observe ... Types ...
Consumer Buying Behaviours: 4 Important Types of Consumer Buying Behaviours! Consumer decision-making varies with the type of buying decision. There are ...
Habitual Buying Behavior; If the involvement of consumers is low and they perceive few differences among the brands, then the consumers undertake habitual ...
The decision making process is used ... There are three types of decision ... Typical examples include buying a house for a consumer, or buying a new ...