TwitterRank: ReTweets as Search Quality Signal

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Information about TwitterRank: ReTweets as Search Quality Signal
Business & Mgmt

Published on October 9, 2009

Author: danzarrella

Source: slideshare.net

Description

A presentation explaining why and how Twitter and ReTweets can be used by search engines as a real-time form of page rank.

Social Search Quality Signals Real Time Quality Signals Dan Zarrella @DanZarrella http://DanZarrella.com

The Problem Web Search is Broken.

Web Search is Too Slow Page to page links are too slow Hours or days to be created Days or weeks to be indexed New Content takes hours or days to find

Social News Sites Hours or days to produce a signal of high quality Too small & niche

Social Networks Facebook (et al) too closed for real API access In-network/connection & scoping & privacy issues

The Solution Twitter for Real Time Signals

ReTweeting is Link Sharing

New Content is Often ReTweeted

Possible Flaws Not Even Twitter is Perfect

Rich Get Richer

Sock Puppet Accounts 79.79% failed to provide a homepage URL 75.86% of users have not entered a bio 68.68% have not specified a location 55.50% are not following anyone 54.88% have never tweeted 52.71% have no followers

The Algorithm The Math

ReTweets-per-Follower (R0) # of Tweets divided by the number of followers of those who tweeted itRT/followers = R0

# of Tweets divided by the number of followers of those who tweeted it

RT/followers = R0

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