Published on October 9, 2009
Social Search Quality Signals
Real Time Quality Signals
The Problem Web Search is Broken.
Web Search is Too Slow Page to page links are too slow Hours or days to be created Days or weeks to be indexed New Content takes hours or days to find
Social News Sites Hours or days to produce a signal of high quality Too small & niche
Social Networks Facebook (et al) too closed for real API access In-network/connection & scoping & privacy issues
The Solution Twitter for Real Time Signals
ReTweeting is Link Sharing
New Content is Often ReTweeted
Possible Flaws Not Even Twitter is Perfect
Rich Get Richer
Sock Puppet Accounts 79.79% failed to provide a homepage URL 75.86% of users have not entered a bio 68.68% have not specified a location 55.50% are not following anyone 54.88% have never tweeted 52.71% have no followers
The Algorithm The Math
ReTweets-per-Follower (R0) # of Tweets divided by the number of followers of those who tweeted itRT/followers = R0
# of Tweets divided by the number of followers of those who tweeted it
RT/followers = R0
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