Twitter101byMikeSchinkel

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Information about Twitter101byMikeSchinkel

Published on September 2, 2008

Author: Juliesquires

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Twitter 101 Tutorial by Mike Schinkel

Welcome to: The Atlanta Web Entrepreneurs July 2008 Meeting on Twitter by Mike Schinkel www.atlanta-web.org

Tonight’s Major Topic: Why you MUST have a Twitter Strategy All about Twitter and Microblogging/Lifestreaming © 2008 Mike Schinkel

Intro to Twitter CPC TEXT Understanding the “ What” and the “ Why” For those who say “ Huh? ” © 2008 Mike Schinkel

Understanding the “ What” and the “ Why”

For those who say “ Huh? ”

© 2008 Mike Schinkel

Video Introductions WallStrip on Twitter CommonCraft’s Twitter in Plain English How to Use Twitter (9 min, too long to play) © 2008 Mike Schinkel

WallStrip on Twitter

CommonCraft’s Twitter in Plain English

How to Use Twitter

(9 min, too long to play)

© 2008 Mike Schinkel

Press about Twitter Twitter is on its way to becoming the next killer app. TIME Magazine Suddenly, it seems as though all the world's a-twitter. Newsweek It's one of the fastest-growing phenomena on the Internet. New York Times Incredibly useful Wired Magazine © 2008 Mike Schinkel

Twitter is on its way to becoming the next killer app.

TIME Magazine

Suddenly, it seems as though all the world's a-twitter.

Newsweek

It's one of the fastest-growing phenomena on the Internet.

New York Times

Incredibly useful

Wired Magazine

© 2008 Mike Schinkel

Testimonials for Twitter Twitter is the telegraph system of Web 2.0. Nicholas Carr, Author and Technologist Twitter is the first thing on the web that I've been excited about in ages. Jason Kottke, Blogger When I first started doing it, I thought, 'geez, not another website to worry about updating and checking', but now I'm glad I did it. point_chevalier, livejournaller © 2008 Mike Schinkel

Twitter is the telegraph system of Web 2.0.

Nicholas Carr, Author and Technologist

Twitter is the first thing on the web that I've been excited about in ages.

Jason Kottke, Blogger

When I first started doing it, I thought, 'geez, not another website to worry about updating and checking', but now I'm glad I did it.

point_chevalier, livejournaller

© 2008 Mike Schinkel

Twitter Testimonials (cont’d) If you aren't familiar with Twitter, it is one of those things, like MySpace, that sounds totally ridiculous and stupid when you first hear about it. But once you start using it, you realize how much fun it is. Eric Nuzum, Author of The Dead Travel Fast © 2008 Mike Schinkel

If you aren't familiar with Twitter, it is one of those things, like MySpace, that sounds totally ridiculous and stupid when you first hear about it. But once you start using it, you realize how much fun it is.

Eric Nuzum, Author of The Dead Travel Fast

© 2008 Mike Schinkel

What is Twitter? From Wikipedia: Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets ), which are text-based posts of up to 140 characters in length. Huh? © 2008 Mike Schinkel

From Wikipedia:

Twitter is a free social networking and micro-blogging service that allows its users to send and read other users' updates (otherwise known as tweets ), which are text-based posts of up to 140 characters in length.

Huh?

© 2008 Mike Schinkel

One Man’s Perspective Last year I thought “ What a time waster!” I’ve been using Twitter actively for about a month The most zealous are the recently converted! My goal with this intro is to: Provide those new to Twitter with background Give you my “newbie” perspective Prepare you to ask questions of our experts Why has Twitter interest exploded? Low friction: 140 chars makes it easy to participate Central systems aggregates messages Architecture encourages ad-hoc communities Gives people a passive way to stay connected Builds relationships like we do ofline, little-by-little © 2008 Mike Schinkel

Last year I thought “ What a time waster!”

I’ve been using Twitter actively for about a month

The most zealous are the recently converted!

My goal with this intro is to:

Provide those new to Twitter with background

Give you my “newbie” perspective

Prepare you to ask questions of our experts

Why has Twitter interest exploded?

Low friction: 140 chars makes it easy to participate

Central systems aggregates messages

Architecture encourages ad-hoc communities

Gives people a passive way to stay connected

Builds relationships like we do ofline, little-by-little

© 2008 Mike Schinkel

Twitter’s Home Page © 2008 Mike Schinkel

Create an Account © 2008 Mike Schinkel

Update your Settings © 2008 Mike Schinkel

Add you Device (a.k.a. Phone) © 2008 Mike Schinkel

Ready to Tweet! © 2008 Mike Schinkel

How to Follow © 2008 Mike Schinkel

Following via Devices

Set your Wallpaper © 2008 Mike Schinkel

More Wallpaper © 2008 Mike Schinkel

Twitter Terminology Tweets The short messages people send via Twitter Following a.k.a. “Friends” People whose Twitter feed you have subscribed to follow Followers People who have you subscribed to your Twitter feed Replies Referencing someone by Twitter name using an “@” sign, i.e. @Scobleizer DMs Direct messages to people that are private like emails but sent through Twitter and Fail Whale Image of Whale you get when Twitter is down © 2008 Mike Schinkel

Tweets

The short messages people send via Twitter

Following a.k.a. “Friends”

People whose Twitter feed you have subscribed to follow

Followers

People who have you subscribed to your Twitter feed

Replies

Referencing someone by Twitter name using an “@” sign, i.e. @Scobleizer

DMs

Direct messages to people that are private like emails but sent through Twitter and

Fail Whale

Image of Whale you get when Twitter is down

Benefits for Individuals Stay connected to friend, colleagues Much less effort than even email Establish Authority Get to be known for what you are good at Build Relationships Twitter allows you to maintain more and better relationships Enable Ad-hoc Meetups “ You are working on the same thing? Let’s meet up later at… ” Stay in the Loop Don’t be the last one to know © 2008 Mike Schinkel

Stay connected to friend, colleagues

Much less effort than even email

Establish Authority

Get to be known for what you are good at

Build Relationships

Twitter allows you to maintain more and better relationships

Enable Ad-hoc Meetups

“ You are working on the same thing? Let’s meet up later at… ”

Stay in the Loop

Don’t be the last one to know

Benefits for Individuals (cont’d) Get Quick Answers, i.e. “ What’s the best project management website?” “ I’m getting this Ruby on Rails error; Suggestions?” Follow Breaking News Faster than News Outlets (Sorry CNN!) Energizes work-at-home types With Twitter, you are never alone If you Tweet you are working on something, people hold you accountable Get Priority Customer Support If a brand is listening and you bitch, they will often get it resolved for you. “ Twitter is my village ” “ Passive conversations fosters natural, gradual relationship-building ” http://pistachioconsulting.com/?p=172 © 2008 Mike Schinkel

Get Quick Answers, i.e.

“ What’s the best project management website?”

“ I’m getting this Ruby on Rails error; Suggestions?”

Follow Breaking News

Faster than News Outlets (Sorry CNN!)

Energizes work-at-home types

With Twitter, you are never alone

If you Tweet you are working on something, people hold you accountable

Get Priority Customer Support

If a brand is listening and you bitch, they will often get it resolved for you.

“ Twitter is my village ”

“ Passive conversations fosters natural, gradual relationship-building ”

http://pistachioconsulting.com/?p=172

Benefits for Business/Brands Research Emerging Trends Use http://search.twitter.com Monitor Sentiment Track Keywords with http://tweetbeep.com Customer Service i.e. http://twitter.com/comcastcares Customers Interact with your Site Use the Twitter API or upcoming “1z” Other Our experts will tell you! © 2008 Mike Schinkel

Research Emerging Trends

Use http://search.twitter.com

Monitor Sentiment

Track Keywords with http://tweetbeep.com

Customer Service

i.e. http://twitter.com/comcastcares

Customers Interact with your Site

Use the Twitter API or upcoming “1z”

Other

Our experts will tell you!

Real-Time Market Research © 2008 Mike Schinkel

Brands on Twitter zappos (their CEO) comcastcares jetblue SouthwestAir MyStarbucksIdea Dell (22 Twitter Accounts!) Atlanta Brands Mostly Absent! © 2008 Mike Schinkel

zappos (their CEO)

comcastcares

jetblue

SouthwestAir

MyStarbucksIdea

Dell (22 Twitter Accounts!)

Atlanta Brands Mostly Absent!

Grab your Trademarks! Brands Grab your trademarks now! Twitter will release But why fight that hassle? © 2008 Mike Schinkel

Brands

Grab your trademarks now!

Twitter will release

But why fight that hassle?

What are you doing? i.e. What to Tweet? “ I’m having toast and jam” Lame! “ I’ve just blogged this post about …” Great way to get quick traffic “ I’m working on a Flex/Actionscript app” Great way to find someone to collaborate “ Where’s a great place to eat in Austin?” Get people to help you “ I’ve at Octane; come join me?” Eliminate loneliness, get people to help you face to face! “ ARRESTED” Berkley Student arrested for taking photos in Egypt! See Twitter Hall of Shame http://www.insidecrm.com/features/twitter-hall-of-shame-061908/ © 2008 Mike Schinkel

“ I’m having toast and jam”

Lame!

“ I’ve just blogged this post about …”

Great way to get quick traffic

“ I’m working on a Flex/Actionscript app”

Great way to find someone to collaborate

“ Where’s a great place to eat in Austin?”

Get people to help you

“ I’ve at Octane; come join me?”

Eliminate loneliness, get people to help you face to face!

“ ARRESTED”

Berkley Student arrested for taking photos in Egypt!

See Twitter Hall of Shame

http://www.insidecrm.com/features/twitter-hall-of-shame-061908/

Getting Started with Twitter Follow people you know Locally, or In Your Industry Don’t follow too many too quickly You’ll get overwhelmed and quit People will think you a Twitter Spammer Watch your “ Twitter Influence Ratio ” Following/Followers ideally should be <= 1 Block people following 2000 with 10 followers! Other Thoughts? Out Experts can give you more © 2008 Mike Schinkel

Follow people you know

Locally, or

In Your Industry

Don’t follow too many too quickly

You’ll get overwhelmed and quit

People will think you a Twitter Spammer

Watch your “ Twitter Influence Ratio ”

Following/Followers ideally should be <= 1

Block people following 2000 with 10 followers!

Other Thoughts?

Out Experts can give you more

Using Twitter Short URLs are Critical tinyurl.com , is.gd , snipurl.com , etc. Converse with People Use @replies, i.e. “ That’s a stupid thing to say @MikeSchinkel! ” Don’t Overwhelm Followers 50 tweets/day excessive, thank you very much Twitter Teaches Conciseness 140 characters makes you get to the point! Focus on Building Relationships Don’t worry about what Twitter “Rock Stars” have to say Remember Dunbar’s #: Relationships = 150 people max © 2008 Mike Schinkel

Short URLs are Critical

tinyurl.com , is.gd , snipurl.com , etc.

Converse with People

Use @replies, i.e. “ That’s a stupid thing to say @MikeSchinkel! ”

Don’t Overwhelm Followers

50 tweets/day excessive, thank you very much

Twitter Teaches Conciseness

140 characters makes you get to the point!

Focus on Building Relationships

Don’t worry about what Twitter “Rock Stars” have to say

Remember Dunbar’s #: Relationships = 150 people max

Twitter Etiquette Don’t ask for Follows Unless you known them very well Don’t Follow Too Many People You will be considered a spammer Don’t Broadcast, Communicate Join the conversation, or go home @Reply when value for others Otherwise, use DMs Don’t Twitter every 5 minutes People will just unfollow you Don’t be Rude or Passive-Aggressive Just don’t be Promote Moderately Don’t tweets just to sell things © 2008 Mike Schinkel

Don’t ask for Follows

Unless you known them very well

Don’t Follow Too Many People

You will be considered a spammer

Don’t Broadcast, Communicate

Join the conversation, or go home

@Reply when value for others

Otherwise, use DMs

Don’t Twitter every 5 minutes

People will just unfollow you

Don’t be Rude or Passive-Aggressive

Just don’t be

Promote Moderately

Don’t tweets just to sell things

Twitter Web Services Twist – Visualize trends between two keywords TweetBeep.com – Monitors Keywords via email GroupTweet.com – Group message broadcasting Monitter.com – Real time Twitter keyword monitor TwitterLocal.net –RSS feeds of Local Twitter users TwitterFeed.com – Feed your blog to Twitter TwitPic.com – Share photos on Twitter TwitterVision.com – Real-time mashup of Twitter Public Feed and Google Maps Twitterholic.com – Top 100 Lists, or as they say: “ WE’R IN UR TWTTR PAGES, READN UR STATZ” © 2008 Mike Schinkel

Twist – Visualize trends between two keywords

TweetBeep.com – Monitors Keywords via email

GroupTweet.com – Group message broadcasting

Monitter.com – Real time Twitter keyword monitor

TwitterLocal.net –RSS feeds of Local Twitter users

TwitterFeed.com – Feed your blog to Twitter

TwitPic.com – Share photos on Twitter

TwitterVision.com – Real-time mashup of Twitter Public Feed and Google Maps

Twitterholic.com – Top 100 Lists, or as they say: “ WE’R IN UR TWTTR PAGES, READN UR STATZ”

Twitter Tools Desktop Twitter Clients Twhirl TweetDeck Spaz (opensource) iPhone Clients Twinkle Twittelator Twitterific FireFox Plugins TwitterFox Twitter Messaging Engine 1z ( in stealth mode ) More Stuff Here http://twitter.pbwiki.com/Apps © 2008 Mike Schinkel

Desktop Twitter Clients

Twhirl

TweetDeck

Spaz (opensource)

iPhone Clients

Twinkle

Twittelator

Twitterific

FireFox Plugins

TwitterFox

Twitter Messaging Engine

1z ( in stealth mode )

More Stuff Here

http://twitter.pbwiki.com/Apps

Twitter Blogs TwitterHandbook http:// twitterhandbook.com /blog/ Other? © 2008 Mike Schinkel

TwitterHandbook

http:// twitterhandbook.com /blog/

Other?

Criticism of Twitter Wastes Time Unreliable Other? © 2008 Mike Schinkel

Wastes Time

Unreliable

Other?

Alternatives/Competitors Pownce, Jaiku, Utterz, other? I have no experience with them but I’m sure our experts will have. Identi.ca/Laconica Competing Service Identi.ca running on open-source Laconica. Uses Twitter API FriendFeed, SocialThing, etc. “ Lifestreaming”; Scobleizer loves FriendFeed © 2008 Mike Schinkel

Pownce, Jaiku, Utterz, other?

I have no experience with them but I’m sure our experts will have.

Identi.ca/Laconica

Competing Service Identi.ca running on open-source Laconica.

Uses Twitter API

FriendFeed, SocialThing, etc.

“ Lifestreaming”; Scobleizer loves FriendFeed

Links & Slides Lots o’ Twitter-related Links: http://delicious.com/MikeSchinkel/twitter © 2008 Mike Schinkel

Lots o’ Twitter-related Links:

http://delicious.com/MikeSchinkel/twitter

www.atlanta-web.org [email_address] Thanks for attending! © 2008 Mike Schinkel

www.atlanta-web.org

[email_address]

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